企業官網終究有別于技術專業的 ICP 或是門戶網，不太可能都沒有必需大而全，每一個公司有 自身特殊的商品/服務項目，網址的內容理當緊緊圍繞公司的關鍵業務流程設定。企業官網不理應僅僅一 個擺放，網址是最有效的推廣工具。自然，僅有在網址能夠 滿足客戶需求必須信息內容的前提條件下， 網址的營銷推廣作用才可以真實充分發揮。 那麼客戶需要什么信息內容呢？
The enterprise website, after all, different from the professional ICP or web portal, not may also have no necessary to complete, each enterprise has a particular product/service, the content of the web site to the core business around enterprise set up. The enterprise website should not just a decoration, the web site is the most useful marketing tool. Of course, only in the website can meet user needs information under the premise, the web site of the marketing function can really play a role. So the user need what information?
這個問題是網址規劃者最先要考慮到的，最先務必剖析很有可能的來訪者有什么，隨后有目的性地設計方案相關內容，那樣才可以保證以問題為導向。一般來說，一個企業官網關鍵的來訪者有幾種， 即：立即客戶、代理商、機器設備和原料經銷商、競爭對手等。前兩大類來訪者是企業的目前客戶和潛在客戶，也是網站內容應當關鍵考慮的目標。對于經銷商，去除這些具有 B TO B 作用的綜合型電商網址而言，大部分以發布信息主導的企業官網非常少在意到，因而，也不是一般企業官網的關鍵內容。對于競爭對手，到訪的目地只不過是掌握你企業的新動態，或是
北京市網站設計水準怎樣，是不是有非常值得效仿的地區，對于此事，在公布相關內容時應當給與適度的“提防”，而不是讓競爭對手凱旋而歸。
This problem is website planners should consider above all, we must first analysis may visitors what, then pertinently design related content, like this can be targeted. Generally speaking, a enterprise web site visitors to the main have a few kinds of, i.e., the direct users, dealers, equipment and raw materials suppliers, competitors, etc. The first two kind of visitors is the company's existing customers and potential customers, also is the web site content should focus on the object of satisfy. As for suppliers, except those who have the comprehensive function B TO B for e-commerce sites, most with information release is the enterprise websites rarely attend TO, and therefore, it is not the average enterprise web site the key content. As for competitors, the purpose of the visit is common to understand your company's new trend, or Beijing website design level how to, whether it is worthwhile for place, to this, release the related content in should give appropriate "to guard against," and not allow competitors to yourselves.
即然企業的目前客戶和潛在客戶是網址的關鍵照料目標，那麼就需要用心剖析她們需要什么信息內容。以一個電視制造業企業為例子，一個客戶/潛在客戶瀏覽某企業官網的目地大概有幾種：看一下有哪些新品、比照不一樣規格型號商品的特性和價錢、與其他知名品牌的同行業開展比照 、 查尋當地供應商和質保詳細地址這些，假如能開展網上預訂，客戶當然也期待掌握與此相關的 信息內容，例如訂購方法、支付方式、配送時間和花費、退貨產品現行政策等。因而，這種內容應當做為網址的關鍵。
Since the company's existing customers and potential customers is the focus of the web site take care of objects, then to seriously analyzes what they need information. In a television production enterprise, for example, a user/potential users access to some enterprise web site to roughly several: see what new products, comparing the different specification product performance and price, and other brands of similar products for local comparing, distributor and the warranty address, and so on, if can be online ordering, users are eager to know what nature and the related information, such as order mode, means of payment, delivery time and cost, replacement goods policy, etc. Therefore, the content of the site should be as a key point.
說起來這般簡易，好像應該是再搞清楚但是的大道理，可是，許多網址在內容設計方案上“偏題” 的狀況卻常常產生。即便在電商早已比較繁榮的英國，公司網站設計不科學的情況也十 分顯著，在我國，或許就更看起來不足為怪了。
It is so simple, it seemed to understand but truth, but a lot of the web site in the content design "change the subject to the phenomenon of" but often happen. Even in electronic business is more developed the United States, enterprise web design unreasonable situation also ten points clear in the China, perhaps more appear wonder.
一、 塑造企業形象，擴張業務流程宣傳策劃。 包含企業整體詳細介紹，如企業規模、企業架構、企業商品、公司企業文化、企業宗旨、運營服務宗旨、經營目標、價值觀念、發展規劃、企業以前所得到的殊榮、企業現在在科學研究的一些新產 品、企業將來的發展趨向、企業的商品或服務項目所具備的不同尋常的特性和產品定位這些。另 外也可額外一些企業的貼心服務這些。企業資料不但包括文本材料，也包括一些照片材料，例如企業建筑圖片，公司職員照片，尤其是企業商品圖片這些，促使企業更真實，更具備說 服力地呈現在顧客眼前。盡量讓顧客對企業掌握的更全方位，更細膩。
A, set up the company image, expand business propaganda. Includes company general introduction, such as the company size, the company st
ructure, the products of the company, the company culture and concept, management tenet, objectives, values, a vision, the company ever honor, the company is now in the research of some of the new products, the company the future trend of development, the company's product or service has the characteristics of the different and market positioning, etc. Another may be added to the high quality service and so on some companies. The company material include not only text material, also contain some pictures information, such as company buildings pictures, the employee of the company image, especially the company product pictures, etc, make the company more lifelike, has said to serve more customers show before in force. As far as possible let customers for the company know more comprehensive, more detailed.
二、 搜集顧客意見反饋，提升顧客服務。根據企業的網址 ，能夠 創建統一的材料推送和接受系統軟件，提高了安全系數、可靠性、立即*，確保顧客的權益。提升了服務水平，能夠以一種便捷、便捷的方法出示企業以及商品 的信息內容和顧客需要的服務項目。應用優秀的散播拓展方式，擴大企業的用戶數。進一步提高了商務接待通訊速率，擴張了安全通道的作用。拉進了企業與顧客的間距，提高了與顧客的關聯。企業可全天 24 鐘頭地服務項目大家的顧客 ，與大家的顧客維持售后服務聯絡，聆聽顧客建議，回應顧客 常常明確提出的難題，并能夠 立即的接到顧客各種各樣意見反饋信息內容，盡早發現問題、解決困難。
Second, collect customer feedback and strengthen customer service. Through the company's website, can establish unified material sending and receiving system, enhance the security, stability, timely *, ensure that the interests of its clients. Improve the quality of service, and in a fast, convenient way to provide the company and its products information and customer services required. The application of advanced communication extension means, increase the number of users of the company. Greatly improving the business communications speed, expanded the function of the channel. Close the distance of the corporation and clients, and enhance the relations with customers. The company can be a full 24 hours to service our customers, and our customers to stay after contact, listen to the customers' opinions, answer customers often questions, and can in time of all kinds of feedback information received from customers, early detection and solve problems.
三、 在網上市場調研，進行互聯網營銷。 根據網址完成減少發布新品和開啟新銷售市場的周期時間大姐企業的商品銷售主題活動，較大水平考慮客戶滿意度，以做到市場開拓、提升贏利的目地。企業將自身的商品信息及代理商發布信息在網址上，各顧客依據狀況可加入該企業的
SEO網址優化，也可立即根據網址訂單管理系統向公 司下客戶訂單；企業接到訂單信息后對其開展確定，隨后為顧客出示材料。進行
UEO營銷推廣型網站建設的內容 關鍵有：1、商品信息：將企業市場銷售的材料在網址開展宣傳策劃詳細介紹，并依照產品品種開展歸類，以利于顧客查看選購。2、客戶資料：關鍵用以搜集和管理方法銷售客戶的基本信息，有利于對客 戶的強烈推薦和跟蹤，以推動企業的市場銷售主題活動。3、 客戶訂單：完成企業和顧客中間客戶訂單的 在網上遞交及管理方法。4、 代理商信息內容：將企業渠道銷售公司辦公室及關鍵代理商的電話、詳細地址、發傳真、營銷人員名字、承擔行業或商品新項目發布在網址上，以推動市場銷售。
Three, online market research, and develop the network marketing. Through the website realize shorten introducing new products and new market open the cycle of the products of the company are aunt sales activities, satisfy customer demand to achieve market, and increase the purpose of profit. The company will own product information and distributor information published on the Internet, the customer can apply to join according to the circumstances of the company SEO site optimization, may also directly through the website to public order system under the company sales order; The company to receive the order after the confirm, and then to provide information. In UEO marketing type website construction is the main content of: 1, product information: will the company sales of material in the website introduced propaganda, according to the product classification structure, so as to help the customer buy access. 2, the customer information: mainly used to collect and manage the sales customer information, and is convenient for guest of jehu and follow the recommendation, to promote the company's sales activities. 3, sales order: to achieve the company and customers of sales order between submitted online and management. 4, distributor information: will the company's sales office and the main distributor's phone number and address, fax, business personnel responsible for the area's name, or product project posted on th
e web site, in order to promote sales.
四、 創建信息內容數據庫查詢，執行電商。 創建企業詳細的信息內容數據庫查詢，一個對里，一個對外開放。對里，在企業內最大限度的做到對信息資源的運用和共享資源，開展對信息內容的儲存、檢索、查詢、再運用等；對外開放，讓顧客盡量多的掌握企業性質和業務流程特點，將信息內容開展歸類，有利于客戶搜索和查詢。此外，來訪者根據 網址掌握企業的材料，如果有定閱的意愿，能夠 提交材料訂單信息，管理人員能夠 依據標準查 看、查找、管理方法訂單信息，并意見反饋到營銷推廣單位，立即的與制定訂單信息的顧客建立聯系，完成簡易的電商。
Four, set up information database, the implementation of the electronic commerce. Set up complete information database, a internally, a foreign. Internally, the maximum reach in the company of information in the use of resources and sharing, the information preservation, search, view, reuse, etc.; Foreign, let the customer as much understand the nature and business characteristics, the information classification, facilitate customer search and check. In addition, visitors through the web site to see company information, if have the intent of the subscription, can submit information online order, managers can according to the condition check see, the retrieval, the management order, and feedback to the Marketing Department, timely and make the order to contact the customer, and realize the simple electronic business.
五、立即完成互聯網銷售 好的企業官網不僅對公司的品牌形象是一個優良的宣傳策劃，另外能夠 輔助公司的市場銷售，乃至能夠 根據互聯網立即協助公司完成商品的市場銷售。
Five, direct sales network of good corporate website not only for the image of enterprise is a good propaganda, and can assist enterprise sales, or even through the network directly help enterprises to realize the sale of the product.
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