業(yè)界有句行語，要做事實，就做領域站。領域站一般來說，其總流量較為難做，絕大多數(shù)多應用
SEO在做總流量，可是要是是真正的IP，每一個IP都是會參生較為大的使用價值，有一個數(shù)據(jù)信息可以說 明難題，娛樂站10個IP才可以等同于領域站的1IP。實際上現(xiàn)階段中國絕大部分的B2B領域站，日IP都會2000上下，總流量雖低，但那樣的領域站基礎都會盈利，假若是2000IP的娛樂站，其使用價值基本上沒有，更算不上盈利了。
The industry has a jargon, seeking to do, do it industry stand. Industry stand in general, the more difficult the flow, but as long as is true IP, each IP will be born and bigger value, a data can say the problem, entertainment stand 10 IP can stand 1 IP is equivalent to the industry. In fact at present domestic most B2B industry station, day IP is about 2000, flow is low, but the industry stand in basic profit, if is 2000 IP entertainment stand, and its value almost no, much less profitable.
那麼如何去運做一個取得成功的領域站呢？大家應當留意以下幾個方面：
So how to luck be a successful industry stand? We should pay attention to the following:
（1）選準一個好的領域。怎樣選擇呢？應當遵照下列好多個標準：1）行業(yè)內公司廣告宣傳多2）領域內相關網站很少，即便多，可是現(xiàn)階段前三甲布局依然沒有產生
Get a good industry. How to choose? Should follow the following several principles: 1) within the industry enterprise advertising more 2) within the industry related website is not much, even if many, but now the top still not formed before the pattern
（2）網站域名。假如你手里有一個好的網站域名，那麼祝賀你了，你早已成功了一半，能夠 表明的是，這一網站域名便是你的競爭優(yōu)勢。我有個朋友欲意進到副食品領域， 想為此在網絡界大有作為，因此甘愿花銷重金選購了拼音網站域名： 副食品，順口，又好記憶，營銷推廣起來非常簡單，因此不上大半年內，早已保證副食品領域的第三名了。類外大伙兒也要留意的是，你挑選的網站域名目標消費群體的學歷，還以 酒廠為例子，假如你做紅酒有關的進出口貿易業(yè)務流程得話，英語單詞米應當比拼音米要來得話，比如說 就比 好些，你想一想啊，外國人更了解的是啥啊，是英語單詞,倘若做內貿得話我也覺得后面一種較為合適。
Domain name. If you hands were a good domain name, so congratulations you, you are half way, that is, the domain name is your core competitiveness. I have a friend to following into the industry, in order to make a network, so don't hesitate to spend big to buy the pinyin domain name: rum, catchy, and good memory, promotion up very simple, so less than half a year, has been following the third industry do....... You must pay attention to the class, you choose your domain name the audience cultural level, but also for the wine industry, for example, if you do wine relevant import and export business of words, words meters than pinyin meters to should words, for example is better than you think oh, more familiar with the foreigner is what, is word, if domestic trade if I think the latter is more suitable for.
（3）
網站設計設計風格/藝術創(chuàng)意. 設計風格(style)是抽象性的
UEO。就是指網站的總體品牌形象給訪問者的綜合性體會。總體品牌形象包含網站的版塊合理布局，顏色，字體樣式，訪問方法等…。如：大家感覺迪士尼是栩栩如生 開朗的而IBM則是技術專業(yè)嚴肅認真的。每一個網站都是會給大家留有的不一樣體會。這兒大家必須保證的是依據(jù)網址的精準定位作出網址獨有的設計風格。除此大家還必須在設計風格同一 上必須掌握一下，實際上這一設計風格的統(tǒng)一和傳統(tǒng)式的包裝印刷出版發(fā)行沒有什么差別。你網頁頁面上全部的圖象、文本，包含像背景色、區(qū)別線、字體樣式、題目、詮釋哪些的，必須統(tǒng) 一設計風格，圍繞整站。這樣子客戶看上去舒適、暢順，會對你的網址留有一個“很技術專業(yè)”的印像。而公司網站設計師通常就欠缺這一點，沒有全局性含意。
Website style/creative. Style (style) is abstract. Refers to the whole image of the site to the visitor's comprehensive experience. The overall image including site page layout, color, type, browsing way, etc... . Such as: we think Disney is lively and IBM is professional serious. Every web site will give people leaving different feeling. Here we need to do is make the positioning of the website according to the website of the unique style. In addition we need in style on the same need to take advantage of, actually this the unity of the style and the traditional print publications that makes no difference. Your web site all the images and text, including the background color, distinguish line, font, title, what footnote, are to be all a style, total throughout. This way the user looks comfortable, smooth, will be on your site leave a "very professional" impression. And enterprise web designers often lack of this, no global meaning.
（4）網址LOGO. Logo說白了便是網站的標志logo，logo最重要的便是用圖形界面的方法傳送網址的精準定位和經營管理理念、另外有利于大家鑒別。網址logo的設計過程中一般有 下列三種構思：1.立即以網站網址做為logo。2.依據(jù)網址出示的商品/服務項目特性進行l(wèi)ogo設計方案。3.以傳送網址營運商的經營管理理念為特點。
Website LOGO. The LOGO, as the name implies, is the sign of site design, LOGO and the most important is to graphically transfer
website localization and management concept, and at the same time for people to recognize. Web site in the process of logo design generally have the following three kind of thought: 1. Directly on the website urls as logo. 2. According to the web site provides a product/service features on the logo design. 3. The website operators with the transfer of the management idea for the characteristic.
（5）視覺效果步驟。大家在閱讀文章某類信息內容時，視覺效果總有一種當然的流動性習慣性，先看啥，后看啥，再看啥。在社會心理學的研究表明，一般的訪問習慣性是以上到 下、從左往右，在一個平面圖上，上康佳穩(wěn)而壓抑感。一樣，平面圖的左松右穩(wěn)。因此平面圖的視覺效果知名度上邊強過正下方，左邊強過右邊。那樣平面圖的上端與立上端被稱作 “最好視角”，也就是最甄選的地區(qū)。在網頁制作中一些突顯或強烈推薦的信息內容一般都放到這一部位。自然這類視覺效果步驟僅僅一種覺得并不是一種固定不動的公式計算，要是合乎人 們的心理狀態(tài)次序和并列結構，就可以更加靈便地應用，在網頁制作中，靈便而有效地應用立即危害到傳達信息的精確與實效性。
Visual process. People in the reading some information, visual always have a natural flow habit, first look at what, after watching what, what to see. In the research of psychology shows that general browsing habits from top to bottom, from left to right, in a plane, the panasonic stability and depressed. Also, the plane right frinking pj stability. So in the plane of the visual impact than above below, left rather than on the right. So the upper part of the plane and is known as the "best horizon", also is the most preferred place. In web design some prominent or recommended information in these positions are usually. Of course this visual process is a kind of feeling is not a fixed formula, want to accord with the people of the psychological sequence and logical sequence, can more flexibly in web design, flexible and reasonable use of conveying information directly affect the accuracy and effectiveness.
（6）網站配色。1.用一種顏色。這兒就是指先選中一種顏色，隨后調節(jié)清晰度或是對比度，(說得通俗化些便是將顏色變淺或者加重)，造成新的顏色，用以網頁頁面。那樣的網頁頁面看上去顏色統(tǒng)一，有質感。
Website match colors. 1. With a color. This refers to the selected a kind of color first, and then set the transparency or saturation, (say some is popular color becomes weak or deepen), create new colors, used in web pages. This page looks colour united, have administrative levels feeling.
2.用二種顏色。先選中一種顏色，隨后挑選它的鄰近色(在Photoshop里按ctrl shift I)再開展細微的調節(jié)。全部網頁頁面顏色豐富多彩但不用稍。
With two kinds of colour. First selected a colour, and then select it contrast color (in Photoshop in press CTRL shift I) to a tiny adjustment. The entire page color is rich but not take a little.
3.用一個色調。簡易的說便是用一個覺得的顏色，比如淡藍色，淺黃，淺綠色；或是姜黃色，土灰，土藍。也就是在同一色調里邊選用不一樣的色調使網頁頁面提升顏色，而又不用，色彩統(tǒng)一。這類顏色方式在網站設計種更為常見。
With a color is. Simple said is to use a sense of color, such as light blue, yellow, green, Or taupe, the ash, the blue. It is in the same color fastens with different color, make the inside pages increase color, and not spend, tonal and unity. This kind of color matching method in the web design most commonly used.
4.深灰色在網頁制作中又稱之為“全能色”，其特性是能夠 和一切色彩搭配，在應用時掌握量防止網頁頁面變灰。在網頁配色中，盡可能操縱在三種顏色之內，以防止網頁頁面花、亂、沒有基本色的呈現(xiàn)。情況和上文的比照盡可能要大，(肯定不能用紋路繁雜的圖案設計作情況)，便于突顯關鍵文本內容、也使客戶在訪問信息內容的情況下不容易感覺累。
Gray in web design, also known as "universal color", its features and any color collocation, when use of web gray grasp to avoid. In the web page color matching, try to control in the three kinds of colour within, to avoid a web page, disorderly and no flowers the manifestation of the color. Background and above the contrast of the big as far as possible, (never use decorative pattern for the design of heavy and complicated background) to highlight the main text content, also in the user sees the information time won't feel tired.
實際上，做一個取得成功的行業(yè)門戶網站遠遠不止這種，之上也僅僅自己淺見。類外大家還應當留意的是不必出現(xiàn)空連接、死鏈；照片要注釋；網址導航要清楚。
In fact, to make a successful industry web site is far more than these, I also just above shallow view. The class, we should also be aware of is don't appear empty link, link to death; Pictures to comments; Web site navigation to clear.
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