外部鏈接這一塊堅信許多從業優化工作中的盆友都很高度重視,因為它是網站優化中必不可少的一部分。而做為優化的初學者,大家很有可能在一開始全是僅僅在重視外部鏈接的總數上,而忽略外部鏈接的相關性難題,而正巧外部鏈接的相關性確是一個很重要的要素。那麼怎么回事?小編將從
SEO及UEO2個方位上剖析為何外部鏈接的相關性很重要
The chain this piece of believes that many friends in optimizing job very seriously, because it is an integral part of site optimization. And as for the optimization of the novice, we may at first is just in the notice on the amount of the chain, and ignore the chain of correlation problem, and happened to the chain of correlation is indeed a very crucial factors. So why? The author SEO and UEO from two directions: why the chain said analysis of correlation is very important
一、從SEO視角剖析(Analyzed from SEO)
伴隨著SEO技術性的普及化與改善,出現了許多非常牛x的SEOer,這種SEOer能夠 在不一樣行業類別的網站公布外部鏈接,可是百度搜索引擎確實可以鑒別大家發的內容是啥,內容的品質優劣嗎?也許百度搜索引擎能夠 分辨一篇文章是不是原創,能夠 從該文章內容是不是在互聯網上被很多反復,可是它卻不可以非常好的鑒別此文章內容的品質高矮,只有根據客戶的個人行為去分辨,因而在我們到一些不有關的網站社區論壇公布貼子基本建設外部鏈接時,那麼外部鏈接的關聯性層面肯定是做的太差的,例如大家做服裝銷售的網站的,到優化種類的網站公布外部鏈接,那樣就徹底偏移了大家網站主題風格;實際上百度搜索引擎分辨一篇文章是有關哪些的,從關鍵字的相對密度中就可以鑒別,當一篇貼子跟網站的主題風格不有關,那麼百度搜索引擎自熱而然會降低這一連接所得到的權重。
With the popularization and the improvement technology SEO, there are many quite cattle x SEOer, these SEOer can be on different types of the website publishing industry chain, but the search engine really able to identify what is the content of the we hair, the quality of content good or bad? Perhaps a search engine to judge an article is original, from the article is in the network by many repeat, but it's not very good recognition, this article quality high and low, only through the user behavior to judge, so when we are not related to the construction site BBS post the chain, then the correlation of the chain in the poor is certainly do, like we do clothing sales site, to optimize type of website publishing the chain, thus completely deviate from our site theme; In fact the search engine to judge a article is about what of, from the density of keywords can identify, as a son with the site's theme not related, so that a search engine from hot but downgrade the link for weights.
二、從UEO視角剖析(From UEO Angle analysis)
現如今百度搜索引擎如今愈來愈重視客戶體驗這一塊,而做為大家優化工作人員也不可以忽略UEO客戶體驗優化這一塊。百度搜索引擎會依據客戶的瀏覽個人行為來剖析一篇文章內容的使用價值,可以為客戶出示好的服務項目、為客戶處理碰到的要求難題的內容關鍵字排名也是會較為靠前的,伴隨著百度搜索引擎的不斷創新,現如今排名前兩頁的,一般都已不是廢棄物的
網站制作內容,下邊小編以seo代表什么意思這一關鍵字為例子,我們可以見到有機化學排名第一的網站(清除百度搜索本身商品):
Now the search engine now pay more and more attention to the user experience the piece, and as we optimize their also cannot ignore UEO user experience to optimize the pieces. Search engines will be according to the user's access to the analysis of the behavior an article content of value, to provide users with good service for customers to solve, the demand of the content of the problems met in nature is also will be in front, as search engine update ceaselessly, now the top a few pages, general is not the content of the garbage, the following author to seo is what mean the key words, for example, we can see the number one organic site (excluding baidu their products) :
大家發覺seo代表什么意思這一關鍵字的市場競爭非常大,可是為什么技術領域的網站會排到第一呢,大家剖析其內容,發覺這一網站的內容非常好的展現出seo這一專有名詞的實際意義,進而解決了客戶的要求。
We found that seo is the key words what the competition is very big, but why technology site will row in the first place, we analyze the content, find this site and content is very good interprets the seo the meaning of the term, so as to solve the needs of the users.
針對大家的外部鏈接,大家可以說百度搜索引擎也是根據客戶的個人行為來分辨外部鏈接的品質的,例如大家網址是有關服裝銷售的領域的,假如你將信息內容發在汽車貿易的行業論壇中,即便你的內容子再好,客戶也不會去深入了解,由于客戶在汽車論壇中關鍵便是為了更好地得到轎車的基本信息,你的信息內容并不可以得到親睞,當然百度搜索引擎不太可能給與高的權重值。
The chain for us, we can say that the search engine is through the user behavior to judge the quality of the chain, such as our site is about clothing sales industry, if you put the information is sent in car sales industry BBS, even if your content son again good, the user will not go to further understand, because users in the automobile BBS mainly is to get car of relevant information, the information you are unable to obtain favour, natural search engine can't give high weight.
網站的優化一直擺脫不上外部鏈接的支撐點,盡管相關性該的網站外部鏈接品質無論是SEO還是UEO視角上看品質都更為的高,可是終究資源比較有限,能讓我們公布鏈的網站也并不是很多,因而我們在重視外部鏈接關聯性的另外,也要重視多樣化,多樣化的外部鏈接才會使我們的網址充分發揮出更強的實際效果來。
The site's optimization always without the support of the chain, although the correlation of the site quality whether or UEO chain SEO terms are more high quality, but after all, limited resources, can give us release of chain site will is not much, so we pay attention to in the chain of correlation, while also pay attention to diversification, the diversity of the chain will let our website to play out better effect.
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