隨著著互聯(lián)網(wǎng)的迅猛發(fā)展和普及化,
SEO市場競爭越來越激烈,早已進(jìn)到來到前全部為的“改革時期”。作為一名網(wǎng)址優(yōu)化工作人員,我們要把優(yōu)化的重心點轉(zhuǎn)至網(wǎng)站內(nèi)部優(yōu)化上,站內(nèi)優(yōu)化的內(nèi)容并并不是局限性以內(nèi)鏈和內(nèi)容升級,搞好UEO才算是將來SEOer勤奮的方位。說白了UEO即(User Experience Optimization的簡稱)客戶體驗優(yōu)化,一個將客戶體驗保證完美的網(wǎng)站通常會更非常容易得到排行。
Along with the rapid development of network and popularization, SEO competition intensified, have entered the promising before "revolution". As a web site optimization personnel, we want to turn in the center of gravity of the optimization station optimization, the optimization of the content in the station and not limited in chains and contents to update, completes the UEO is SEOer future direction. The so-called UEO namely (User Experience Optimization is the abbreviation of) User Experience Optimization, a User Experience will be the ultimate site will often easier to obtain ranking.
在小編來看,SEO和UEO是緊密聯(lián)系的關(guān)聯(lián)存有,SEO是搜索引擎營銷最基礎(chǔ)最便宜的方式和方式,如今許多網(wǎng)址優(yōu)化工作人員全是為了更好地百度搜索引擎排行而SEO,徹底的忽略了UEO的必要性,這個是不可取的。
In the author opinion, SEO and UEO is complementary relationship exists, SEO is search marketing the most fundamental and most cheap means and methods, now a lot of web site optimization personnel are all in the search engine rankings and SEO, completely ignored the importance of UEO, this is not advisable.
網(wǎng)址UEO是對于客戶而開展的優(yōu)化對策,能夠 合理的提升網(wǎng)址PV,降低跳失率,提升商品轉(zhuǎn)化率。多聆聽客戶的心里話,掌握客戶的要求,從源頭上處理客戶的難題,那樣做能夠 使網(wǎng)址更為合乎客戶體驗,更為個性化,而且合理的提高了網(wǎng)址黏合度。
Site UEO is based on the user and optimization of strategy, can effectively increase the website PV, reduce the rate of jump out, to increase product conversion rates. Listen to the voice more users, understand the needs of the users from the fundamental solution to the problem of users, such doing can make web site more in line with the user experience, more human, and can effectively enhance the website bonding degree.
那麼怎樣開展合理的客戶體驗優(yōu)化呢?在下面,小編就給大伙兒簡易共享提高客戶體驗的好多個方式供大伙兒參照:
So how to carry out the effective user experience optimization? In the following, the author gave you simple user experience of ascension to share a few methods for your reference:
第一點、你的網(wǎng)站布局是不是合乎你的領(lǐng)域特點
Your website conform to your industry style characteristics
網(wǎng)站設(shè)計就好似你的穿衣搭配,要填滿自身的性情和風(fēng)彩。可是這類性情和風(fēng)彩的衣著合乎你的崗位特點嗎?網(wǎng)址也一樣,你的網(wǎng)址是科普類的可是用了游戲娛樂類設(shè)計風(fēng)格的網(wǎng)站模版,遺失了科技網(wǎng)中需有的嚴(yán)肅認(rèn)真認(rèn)真細(xì)致的設(shè)計風(fēng)格,相信那樣的網(wǎng)址客戶是不容易喜愛的。所以說,網(wǎng)址的用戶界面一定要合乎你領(lǐng)域的特點。
Website design is like your dress will be filled with his own character and style. But this character and style dress with your professional feature? Website is the same, your site is the--but with the use of the entertainment kind of style website templates, lost in the science and technology should be serious website rigorous style, I believe this web site users won't like. So, the website interface style must meet the characteristics of your industry.
第二點、你的網(wǎng)站內(nèi)容升級是不是不斷
Your site's content whether to continue to update
大家都知道,網(wǎng)址不斷的升級原創(chuàng)內(nèi)容會獲得百度搜索引擎的認(rèn)同,不管在百度收錄、還是快照更新、還是排行都是會有非常大的提高。一樣,每日定時執(zhí)行指定的升級也會使客戶喜愛,例如小編的賈學(xué)龍blog,不太可能每日都升級原創(chuàng)文章內(nèi)容,那我也以內(nèi)頁構(gòu)建了一個互聯(lián)網(wǎng)刊物,確保每日都是有高品質(zhì)的文章內(nèi)容升級,那樣閱讀者和搜索引擎蜘蛛就不容易視覺疲勞了。自然升級的內(nèi)容毫無疑問不必是原創(chuàng)文章或是是句子堵塞,上句不接下來句的,那樣的內(nèi)容或許能夠 蒙騙的了搜索引擎蜘蛛,可是客戶毫無疑問會立刻關(guān)掉網(wǎng)頁頁面,煙橋提升了網(wǎng)址的跳失率。最終小結(jié)一下便是內(nèi)容要維持升級,內(nèi)容品質(zhì)一定要嚴(yán)格把關(guān)。
As is known to all, the website continuous updates original content will get the search engine's approval, no matter in included, or snapshots, or ranking can have a big ascension. Also, every time the update will also designated the customer like, such as the author of the JiaXueLong blog, could not update the original article every day, that I was in the inside pages built a network abstract, ensure the high quality of every day the update, so readers and spiders will not visual fatigue. Of course the content of the update is sure don't fake original or statements impassability, the sentence to out of the sentence, such content may deceive spiders, but users will immediately shut down web page, for no reason increased the rate of web site jumped out. To
summarise is content to keep updated, content quality must be a good close.
第三點、你的網(wǎng)址主題風(fēng)格是不是合乎瀏覽量的愛好
Your site theme whether accord with the be fond of of visitors
假如你的瀏覽量主要是女士客戶喜愛爛漫和時尚潮流,那么你的網(wǎng)址主題風(fēng)格色調(diào)及其網(wǎng)址的LOGO一部分就需要合乎這種受眾群體的愛好。網(wǎng)址的色彩就需要用時尚潮流爛漫一些的,例如粉紅色或是藍(lán)紫色。女士類網(wǎng)址做的較為優(yōu)秀的例如中國太平洋女性網(wǎng)網(wǎng)址主色便是用的藍(lán)紫色,充滿了時尚潮流爛漫的氣場。
If your visitor is mainly users like romance and fashion women, that your site theme color, and websites will meet the audience LOGO part of be fond of. The website will use of fashionable romance tonal some, such as pink or purple. The comparison of the female kind website do outstanding such as the Pacific women nets website is the mass-tone attune with purple, full of fashionable romantic breath.
總結(jié)(epilogue):
提高客戶體驗,搞好網(wǎng)址UEO的方式不只這三點,網(wǎng)絡(luò)服務(wù)器的平穩(wěn)及其網(wǎng)址配圖圖片規(guī)格的尺寸是不是合乎等都必須我們?nèi)チ粢猓斑呌泻芏嗳酥v過在這兒也不詳盡講過。只做SEO而不重視客戶體驗的網(wǎng)站客戶訪問率是一次性的,搞好客戶體驗優(yōu)化,客戶才會常常瀏覽,網(wǎng)址的客戶吸睛率及其PV都是會平穩(wěn)提升。擁有客戶基本和優(yōu)良的客戶體驗,商品轉(zhuǎn)化率還要愁嗎
To improve user experience, completes the website UEO method not only these three points, the stability of the server and web site with the size of the image size compliance with all we need to pay attention to, the front have a lot of people said here is not dwell on it. Only do SEO and does not pay attention to the user experience is not the site users one-time, completes the user experience optimization, the user would often visit, web site to lead and PV will steadily increasing. A user base and a good user experience, products with sorrow conversion
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