無論是大家給自己的網址做
SEO還是為自己企業的網址優化,又或是是給顧客出示SEO服務項目,都期待大伙兒能在SEO工作中剛開始以前搞好一份詳盡的SEO計劃方案,別害怕耗時間,僅有有方案地去工作中,才可以讓高效率大大的地提升,保證事倍功半,要是沒有一份優良的策劃書,很有可能后邊要花大量的時間來梳理構思。
Whether we for his own website or to their own company's SEO site optimization, or is to provide the customer SEO service, hope everybody can do in SEO before work began a detailed scheme of SEO, do not be afraid of time-consuming, only in a planned way to go to work, can let the efficiency is greatly improved, achieve more with less, if not a good plan, may be behind will take more time to sort out ideas.
網址優化七流程:
Website optimization seven steps:
1.明確seo的總體目標
Sure seo's goal
2.了解顧客的商品和服務項目,科學研究競爭者
Familiar with customer's products and services, the competitors
3.顧客客戶人群剖析,明確百度關鍵詞
A customer group analysis, how your keywords
4.網站修改和網址內部優化
Website revised and website internal optimization
5.網址外鏈發布
The website chain construction
一.確定SEO的總體目標(Confirm SEO's goal):在和顧客商務溝通后就需要顧客確定網址優化的最后seo總體目標,擁有一個既定目標才可以更強的分配實際的工作中。這一總體目標能夠 是長期性的、具備戰略地位的,還可以是短期內的,但無論是短期內還是長期性,大家的總體目標設置一定要能夠 完成的前提條件下,不必設置一個沒辦法進行的總體目標出去。隨后將目標分解到實際的每個月、每星期、每天的發展目標。
In business negotiations and customer is customer to confirm the final seo site optimization goal, have a clear goal to a better plan for the concrete work. This goal can be long-term, strategic, also can is short, but no matter the short-term or long-term, our goal setting must can realize, under the premise of don't set a goal out of not being able to complete it. Then will target decomposition to specific monthly, weekly, daily stage goal.
二.了解顧客的商品和服務項目,科學研究競爭者(Familiar with customer's products and services, the competitors):孫臏兵法有云:“知彼知己,放能決戰沙場殆”,在下手優化以前,要先去掌握顧客的商品和服務項目,及其科學研究競爭者
網站制作狀況。顧客的商品和服務項目能夠 根據顧客的網址或立即和顧客溝通交流去掌握,關鍵寫出從哪幾個方面剖析競爭者。
Sun tzu have cloud: "the enemy, can put through great skill and dangerous", proceeding to optimize before going in to understand first customer's products and services, and the competition website. Customer's products and services through customer web site or can be directly communicate with the customer to understand, write down what some analysis from key competitors.
(1)基礎數據信息:網址年紀、百度收錄量、百度收錄率、快照更新新鮮程度。(可以用站長工具工具查詢)
Basic data: website age, included quantity, included rate, snapshots freshness. (can use love stand nets tools inquires the)
(2)站內優化:TITLE的設計方案、敘述的撰寫、注重文字、文章段落題目(H1,H2這類的)、URL解決、連接深層、Nofollow的應用、目錄頁和內容頁的優化這些。
In the station optimization: the design of the TITLE, description of writing, emphasizes text, paragraph headings (H1, H2 and), URL processing, link depth, the use of the page directory Nofollow, and the content page optimization, etc.
(3)外界數據信息:外部鏈接總數和品質、整站外部鏈接、主頁外部鏈接、品牌形象。
External data: the quantity and quality, station the chain the chain, the home page chains, brand awareness.
我們要根據這好多個層面的內容來創建數據庫系統,將每一項詳盡記下來,寫進計劃方案中
We will through the several aspects of the content to establish the data model, will each detailed records down, written in the scheme
三.顧客客戶人群剖析,明確百度關鍵詞(A customer group analysis, how your keywords):
剖析和掌握顧客的客戶人群,網址的總體目標客戶是歸屬于哪一類,不一樣的網址特性所必須的總體目標客戶是不一樣的,做精確的顧客營銷推廣,不以seo而去seo。在明確好客戶人群后剛開始科學研究和剖析顧客網址的關鍵字,挑選關鍵字的標準是以網址的客戶為導向性,從客戶的視角去剖析她們會根據哪些關鍵字去網頁搜索的商品和服務項目,另外也要和顧客溝通交流,明確網址的關鍵字,顧客網址的關鍵關鍵字不一定要受歡迎可是要精確!
Analyze and understand customer user groups, the goals of the web site users is what kind, different web sites nature need to target user is different, do precise customer marketing, not for seo and to seo. In determining the good user group began to research and analysis customer site keywords, choose the principle of keywords in web site as the guidance, from the point of view of the user to analyze what they will pass keywords to search the site of products and services,
but also communicate with the customer, make sure the site keywords, the core of the customer website keywords doesn't have to be popular but precise!
剖析明確關鍵字的方式 :
The method of analysis to identify key words
(1)科學研究競爭者的百度關鍵詞
Research competitors websites keywords
(2)關鍵詞分析專用工具:這兒強烈推薦百度后臺關鍵詞分析專用工具和站長工具關鍵字強烈推薦發掘專用工具。
Key words mining tool: here particularly recommended baidu backstage keywords query tools and love stand nets keywords recommend mining tools.
(3)百度搜索引擎下拉列表和搜索推薦
Search engine drop-down box and relevant search
(4)問答網站長尾詞發掘
Q&a flat head of tail keywords mining
四.網站修改和網址內部優化(Website revised and website internal optimization):顧客必須優化的網址一般都是會不科學之處,必須對網址開展改動,一般視顧客級別狀況而定,這兒臨時忽視這一要素。
Customers need to optimize web site will generally not reasonable place, need to modify website, general as customers level up, here ignored the factors.
(1)動態網頁改動成靜態數據或是偽靜態(必須服務支持)
Static or dynamic website modified into pseudo static (need technical support)
(2)URL統一,搞好301再次定項。
URL unity, completes the 301 redirected.
(3)提升sitmap,友鏈版塊,搞好404錯誤網頁頁面這些
Increase the site map, link plate, completes the 404 error pages, and so on
網址內部優化:title,description標識內容敘述的撰寫,搞好站內連接,照片加ALT標識敘述,有效布局關鍵詞和關鍵詞搜索量,搞好網頁頁面內容的關聯性,堅持不懈原創文章內容內容升級這些。
Internal web site optimization: title, description tag content description of writing, completes the sitelinks, pictures and ALT tag description, reasonable layout keywords and keyword density, completes the page content related, adhere to the original article content update etc.
五.網址外鏈發布(The website chain construction):
網址外鏈發布要留意關聯性和豐富性。基本建設友鏈的方式 許多。有友鏈互換、推廣軟文遞交、目錄提交、個人博客網站、論壇簽名、分類信息網、黃頁網站、遞交收藏、社會性營銷推廣、微博營銷這些,這兒關鍵講講友鏈互換的方式 。
Website construction should pay attention to the chain correlation and universality. Construction method are many links. There is friendship link exchange, soft wen submission, directory submission, independent blog, BBS signature, classification of information, the yellow pages, submitted to hide, search website promotion, the socialization of bo promotion and so on, the key here speak links switching methods.
在周多的外鏈發布中曉泉更鐘愛于友鏈互換。一個關聯性權權重值高的友鏈能夠 抵上上N個外部鏈接,并且對網址的排行具有非常大的實際效果,許多網站站長都深有感觸,友鏈互換的標準是寧缺勿濫,好的友鏈能夠 對網址的排行具有非常大的功效,反過來,差的、廢棄物連接很有可能造成你幾個月累死累活的勤奮功虧一簣。友鏈互換的方法有添加友鏈QQ群去互換,一般難以互換到適合的,最好是的方法是到友鏈互換服務平臺去提交網址并尋找所需的友鏈。這兒強烈推薦go9g0友鏈互換服務平臺,go9go這一服務平臺是曉泉在周多友鏈互換服務平臺中感覺最好是的一個之一,友鏈聯行業細分十分并且很精確,非常容易互換到同業競爭關聯性的有連接,更寶貴的是按領域和pr級別值創建了相對的友鏈互換QQ群。依照自身的要求添加這種QQ群,就能迅速互換到自身要想的友鏈。省時,高效率!
In the weeks in the construction of the chain XiaoQuan preference link exchange. A correlation between heavy link has high N can compensate the chain, and of the site's ranking has a big effect, many webmaster all have experience greatly, link exchange principle is the patient, good links to site's ranking has played a significant role, instead, poor, garbage link may lead you to a few months of painstaking efforts failed. Link exchange ways there are to join links QQ group to exchange, exchange to the appropriate very hard commonly, the best way is to link exchange platform to submit web site and find the link. Here go9g0 recommended links exchange platform, go9go this platform is XiaoQuan in more weeks link exchange platform think the best one of a, links league industry segments of the very and very precise, it is easy to switch to the correlation industry have links, more valuable is according to the industry and pr level values established the corresponding link exchange QQ group. According to their own needs to join these QQ group, you can easily switch to link you want. Save time, high efficiency.
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