伴隨著經濟結構改革創新和現代化過程的加速，網絡技術應用早已滲入人類社會的每個角落里。許多企業運營方位已從單一化學物質方面向多元化的文化藝術方面發展趨勢，大家都愈來愈高度重視以品牌推廣為關鍵的公司文化基本建設和宣傳策劃，這時企業官網做為公司與業務流程小伙伴、顧客的橋梁和體現公司文化的知名品牌對話框的功效也日顯突顯。 最先給要創建的網址一個精確精準定位，精準定位也就是
網站設計的領域文化藝術和網址主題風格。假如主題風格早已明確之后，就可以緊緊圍繞主題給網址起一個姓名，設計方案的姓名要正，要合理合法，和理，和情。并且名字要簡易易記有特點。最好用中文名字，不必使用英文或是中英復合型名字。
Along with the economic system reform and the accelerating of internationalization, network application has penetrated into every corner of the human society. Many enterprise business direction already from a single material level to multiple cultural aspects of development, we all pay more and more attention to with the brand marketing as the core of enterprise culture construction and publicity, this time the enterprise web sites as enterprise and business partner, customer bond and reflect the enterprise culture brand window function also day outstanding. First of all to want to build up web site a accurate position, orientation is the industry culture and web site web site theme. If the subject has been sure later, it can be subject to a website around a name, the name of the design to is, legal, and Richard, and mood. And name to foolproof special. The best is Chinese name, do not use English or Chinese and English name mixed.
此外，網站名的篇幅應當操縱在六個字(最好是四個字)之內，四個字的還可以用成語。篇幅少也有個益處，合適于別的網站的連接排版設計。網站名，也是網站設計的一部分，并且是很重要的一個因素。
In addition, the name of the web site characters should control in the six words (best four word), within the four words can also use the idiom. And there is also a less good characters, suitable for other sites link typesetting. Web site name, is also part of the web design, and it's one of the crucial factors.
次之精準定位網址的CI品牌形象。說白了CI(corporate identity)，意思是根據視覺效果來統一企業的品牌形象。一個優秀的網址，和實體線企業一樣，必須總體的品牌形象包裝和設計方案。精確的，有創意的CI設計，對網址的宣傳推廣有事倍功半的實際效果。
Secondly the CI website localization image. The so-called CI (corporate identity), meaning through the visual to unified enterprise image. An outstanding website, and entity company, need to be the whole image packaging and design. Accurate, creative CI design, website promotion have twice the result with half the effort.
第三是明確網址的頻道。創建一個網站如同寫一篇文章，最先要擬好大綱，文章內容才可以主題風格確立，層級清楚。假如網址構造不清楚，文件目錄繁雜，內容東一塊西一塊。結果不僅訪問者看得糊里糊涂，自身擴大和網站建設維護也非常艱難。
The third is to determine the section of the web site. Build a web site like to write an article, the first to draw up the outline, the theme can clear, clear hierarchy. If the structure of the website are not clear, possibly directory, content east a cake of west a piece. The results not only your visitors see more confused, expanded and maintenance of website is difficult.
網址的主題明確后，而且搜集和機構了很多有關的材料內容，但怎樣機構內容才可以吸引住網民們來訪問網址呢？頻道的本質是一個網站的考試大綱數據庫索引，數據庫索引應當將網 站的行為主體確立顯示信息出去。
The subject of website is determined, and collect and organize many relevant data content, but how to organize the content to attract users to browse the web site? The essence of the column is a website of the outline of an index, the main body of the network should stand out clearly show.
第四是明確網址的文件目錄構造，網址的文件目錄就是指你建設網站時建立的文件目錄。文件目錄構造的優劣，對訪問者而言并沒什么很大的覺得，可是針對網站自身的提交維護保養，內容將來的擴大和移殖擁有關鍵的危害。
The fourth is to determine the directory structure of a web site, the website directory is to point to a website you when the directory to create. Directory structure is good or bad, it is not for your visitors what too big feeling, but for the site itself upload maintenance, the content of the future expansion and transplantation has important effect.
第五是明確網址的連接構造。網址的連接構造就是指網頁頁面中間互相連接的網絡拓撲結構。它創建在文件目錄構造基本以上，但能夠 超越文件目錄。建設網站的連接構造有二種基礎方法：樹形結構連接構造和星狀連接構造。
The fifth is sure web link structure. Web link structure is to point to page links between the topological structure of each other. It is based in the directory structure basis, but can cross the directory. Website link structure has two basic ways: tree link structure and star shaped link structure.
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