一個企業官網必須設定什么作用，網站布局應當如何選擇，注冊域名必須注意什么，眾多難題困惑著有建網站要求的中小型企業。很多中小型企業由于沒有搞好建網站整體規劃，造成花銷許多，具體建網站實際效果卻與預估相差甚遠。
A enterprise web site need to set up what function, the website should be how to choose the style, domain name registration need to pay attention to what, many problems with a site needs of small and medium-sized enterprises. Many small and medium-sized enterprise because no well site planning, lead to take a little, but the results and actual site expected far.
對于現階段中小型企業不高度重視網站的建設的狀況，酷站科技覺得：網站的建設是建網站前公司對建網站目地的思考，對網址作用、設計風格、網站域名、室內空間、事后營銷推廣與維護保養、花費等事宜作出的整體規劃。清楚的建網站整體規劃，能對網站建設具有指導意義，有利于達到公司預估的建網站目地。因而，提議中小型企業建網站前必須搞好下列提前準備：
For small and medium-sized enterprises at present not value web programming phenomenon, shang pin China think: web programming is built for the purpose of the station enterprise multiple examines, for website functions, style, domain name, space, follow-up promotion and maintenance cost, etc make planning. Clear site planning, can play a guiding role for the website construction, easy to achieve enterprise expected purpose site. Accordingly, the proposal is small and medium-sized enterprises built the station to do the following preparation:
(1)確立建網站目地(Clear purpose site)酷站科技提示，建網站目地是網站的建設的關鍵難題，決策了網站的建設的其他事宜，要十分確立和實際。現階段，北京市
網站建設目地有下列幾類種類：展現型，全方位詳盡地詳細介紹公司及商品，期待提高企業品牌形象;聯系型，根據網址上的互動交流作用，使公司具備互聯網溝通協調能力，與顧客保持聯絡，可立即獲得顧客的意見反饋信息內容;營銷推廣型，關鍵完成電商作用;綜合性，則包括了之上三種目地。中小型企業最先應依據本身商品特性、營銷渠道和市場銷售目標等狀況，確立企業網站建設目地。
Shang pin China reminds, multiple purpose is the core of the web programming, website planning to other matters, to be very clear and specific. Currently, Beijing website construction purpose has the following kinds of types: display type, comprehensive detailed introduction to enterprise and products, hoping to promote enterprise image; Contact type, through the web site of the interactive function, make enterprise has the network communication ability, stay in touch with clients, can get the timely customer feedback information; Marketing type, mainly realizes electronic business functions; Comprehensive, it contains three kinds of purpose. Small and medium-sized enterprises should first according to their own product features, sales channels and sales object and so on, clear enterprise multiple purpose.
(2)網址作用需好用(Site function should be practical)網站建設的目地決策了網址作用的設定，網址作用則是完成建網站目地的方式。例如：展現型網址，具有采訪部、產品展示、視頻展現等常用功能就可以;而聯系型網址，留言板留言、網上咨詢、教材下載等作用不可或缺;營銷網站，規定能完成網上交易。網址作用好用就行，不能盲目跟風追求完美作用上的“奢侈”，過度復雜的作用假如欠缺必需的內容支撐點，不但無法得到充足的運用，并且建網站花費昂貴、占有室內空間，另外也會危害用戶體驗。
The purpose of the website construction to the site function setting, the web site is to realize the objective function is the way station. For example: display type website, have the news center, product release, video shows the common functions can; And contact type website, message board, online consultation, information function such as download necessary; Marketing type website, requirement can realize the online trading. Website functional practical good, not blind pursue the function of "costly", too multifarious function if lack of necessary content support, not only can not make full use of, and the high costs of site, take up the space, also affect the customer experience.
(3)網站布局以清楚、簡約主導(Web site to clear, concise style is given priority to)不一樣的領域，企業官網的主色、網址構造、設計理念也各有不同，但都理應遵照清楚、簡約好用的標準。例如科技型企業，主色多見深藍色，深藍色令人感覺客觀、技術專業，最能體現這一領域的創新能力;婚紗影樓領域，廣泛以鮮紅色主導色彩，鮮紅色意味著了幸福快樂、喜氣，最能體現服務業的激情。此外，酷站科技網址的全部界面設計應次序明晰，突出主題，讓來訪者輕輕松松尋找要想的內容。照片、視頻、flash動畫、動畫特效運用盡可能，過多花哨的設計方案不僅會反客為主，并且會危害網址的網站打開速度。
Different field, the enterprise website the mass-tone attune of the structure, design style, website is also different, but should follow the principle of clear, concise and practical. Such as science and technology enterprise, the mass-tone attune more for blue, blue let a person feel the rational, professional, reflected the industry's innovative; Weddin
g photography industry, generally with big red mass-tone, the big red to represent the happiness, joy, reflected the enthusiasm of the service industry. In addition, China is product of the whole page web site should be designed with trenchant primary and secondary, highlight key, let visitors to easily find the content. Pictures, video, flash animation, the special effects should be used properly, too much fancy design not only become, and will affect site access speed.
(4)挑選適合的網站域名(Choose the right domain name)域名是一個網站的在網上商標logo，也是客戶進入網站的第一道門。簡易的網站域名如(bjkuzhan.com)，便捷來訪者記憶力與瀏覽，非常容易做到事倍功半的實際效果。因而，在選擇網站域名時，盡可能考慮到與企業品牌形象相符合或與企業名字、標志相統一，最好是與站點一致，讓客戶能夠 將二者聯絡在一起。針對另外進行世界各國業務流程的公司，為兼具國際性客戶酷站科技應當挑選國際域名(.com、.net、.org)，網站域名也盡可能使用英文語匯，便捷海外顧客了解。
Domain name is a website online trademark, also is the user to access the site of the first gate. Simple domain such as (bjkuzhan.com), convenient visitors memory and visit, easy to reach twice the result with half the effort. Therefore, when the domain, try to consider and enterprise image consistent with the enterprise name, logo or unity, the best and the name of the agreement, so that users can will both together. To carry out the business and domestic and foreign enterprise, both for international users shang pin China should choose the international domain name (. Com,.net,. Org), domain name also try to use English vocabulary, convenient and foreign customers to understand.
(5)主機托管或空間租賃(Server hosting or space rental)
整體實力雄厚的知名企業根據公司本身巨大的數據庫查詢及其安全性層面的考慮到，一般選擇自己搭建服務器。出自于對經濟實力及其網址必須室內空間尺寸的考慮到，酷站科技提議中小企業挑選主機托管服務項目或是和人相互共享云虛擬主機(即空間租賃)，那樣就可以省掉管理方法、維護保養網絡服務器的巨額花費。一般的中小企業服務器空間大約在100M-200M室內空間。
Strength of the large enterprise based on the enterprise itself huge database and a security perspective, usually set up to choose their own server. Out of the economic strength and the size of the space web site needs to consider, is China's small and medium-sized enterprises to choose the suggestion is hosting service or server share the virtual host (i.e. space rental), this can save management, maintenance of server large expenses. General of small and medium-sized enterprises in about 100 M web space-200 M space.
(6)挑選高品質的建站公司(Choose the high quality of the site)
高品質的建站公司可以協助中小型企業搞好網站的建設，并為她們出示技術專業高效率的建網站服務項目。就如何選擇高品質的建站公司，酷站科技提議中小型企業能夠 從建站公司的運營資質證書、網站制作工作經驗及技術水平、建網站精英團隊水準及其建網站性價比高等層面開展綜合性考慮到。
High quality site company can help small and medium-sized enterprises do web programming, and for them to provide professional and efficient service the station. How to choose the high quality of the site, is China's small and medium-sized enterprise can taste Suggestions from the site of the company business qualification, the website production experience and technical strength, the site and the team level resides in cost-effective integrated consideration.
在諸多的網站建設服務供應商中，酷站科技從公司互聯網營銷視角考慮發布的——“建網站 營銷推廣”一體化互聯網營銷服務項目，得到了眾多中小型企業的普遍親睞。
In many of the website construction service provider, it products from China enterprise network marketing perspective, the launch of the "site promotion" integrated network marketing service, win the small and medium enterprise are widely favored.
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