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現(xiàn)如今互聯(lián)網(wǎng)發(fā)展得太快，如今網(wǎng)站設(shè)計(jì)無(wú)法跟上時(shí)期的發(fā)展趨勢(shì)，互聯(lián)網(wǎng)技術(shù)上非常大一部分公司網(wǎng)站建設(shè)欠缺設(shè)計(jì)方案觀念，沒(méi)有個(gè)性化，并沒(méi)有反映公司文化，還遠(yuǎn)遠(yuǎn)地滯留在兩年前的水準(zhǔn)，極具設(shè)計(jì)方案觀念、富有公司文化信息內(nèi)容、讓人回味無(wú)窮、一眼就記住了、可以具有營(yíng)銷推廣功效的的網(wǎng)址也是微乎其微。伴隨著互聯(lián)網(wǎng)的發(fā)展趨勢(shì)，大家的鑒賞能力也愈來(lái)愈高，針對(duì)網(wǎng)站的設(shè)計(jì)也愈來(lái)愈在乎，大家的網(wǎng)址應(yīng)當(dāng)不僅是信息內(nèi)容的簡(jiǎn)易列舉，不然便會(huì)非常容易被吞沒(méi)在不計(jì)其數(shù)的互聯(lián)網(wǎng)技術(shù)當(dāng)中。大家隨意在一個(gè)百度搜索引擎上搜索某一領(lǐng)域的企業(yè)官網(wǎng)，大家都是會(huì)尋找不計(jì)其數(shù)條信息內(nèi)容，設(shè)想，在這么多的網(wǎng)址中，沒(méi)有自身公司特點(diǎn)、平凡平淡無(wú)奇的網(wǎng)址是不容易讓人趕興趣愛好的，更別說(shuō)進(jìn)到詳盡訪問(wèn)了，我們知道，好的衣服褲子能提升一個(gè)人的身家，比較好的網(wǎng)站也會(huì)提升一個(gè)公司的品牌形象，一個(gè)比較好的網(wǎng)站在構(gòu)造，導(dǎo)航欄，用色，內(nèi)容等各個(gè)領(lǐng)域全是很注重的，還要合乎SEO優(yōu)化，它很有可能非常簡(jiǎn)單，但卻給人一種誘惑力，讓訪問(wèn)者欣賞的另外了解了公司信息。
Now network development too fast, now gansu website design can't keep up with the development of The Times, the Internet is a big part of the enterprise website construction design thought of, have no personality, and did not reflect the enterprise culture, are far from stay in the level of a few years ago, a design, abound enterprise culture information, a reluctant, look over unforgettable, can rise the marketing effect of the web site more rare. Along with the development of the network, the eye of people more and more is also high, for the website design is also more and more care about, our web site must be not only the information dictated, or it will be very easy to be drowned in the vast multitude of the Internet. We literally in a search engine for a specific industry enterprise web site, we will find hundreds of thousands of information, just think, in so many of the site, not their enterprise characteristics, mediocre and white website is not surprising the interested, let alone into the detailed browsing, we know, good clothes can enhance a person's prestige, good website will also improve a enterprise image, a good web site in structure, navigation, coloring, content and so on each respect is very exquisite, she can be very simple, but give a person a kind of appeal, let your visitors view and understand the enterprise information.

企業(yè)官網(wǎng)意味著了一個(gè)公司的精神風(fēng)貌，是公司的品牌形象所屬，假如網(wǎng)址不可以體現(xiàn)公司的品牌形象，反倒被粗燥的文本、粗糙的照片及其千篇一律的合理布局危害企業(yè)品牌形象在訪問(wèn)者心中中的影響力，那麼還比不上不做！
Enterprise web site represents a enterprise spirit, is the enterprise image is, if the site can't reflect the image of the enterprise, instead of words, the poor of coarse pictures and waking influence enterprise image in layout visitors the status of mind, so as not to do!

點(diǎn)評(píng)一個(gè)網(wǎng)站優(yōu)劣的規(guī)范只是憑美觀大方還還不夠，由于針對(duì)公司而言，企業(yè)建站的目地并不是欣賞，只是營(yíng)銷推廣，自然，這兒常說(shuō)的營(yíng)銷推廣是理論上的營(yíng)銷推廣，即并不只是要完成網(wǎng)上購(gòu)物或付款，全部有利于提高企業(yè)品牌形象、推動(dòng)品牌推廣、提升服務(wù)水平的一切互聯(lián)網(wǎng)推廣方式都?xì)w屬于這一范圍。從某種程度上而言，網(wǎng)絡(luò)營(yíng)銷推廣對(duì)是傳統(tǒng)營(yíng)銷渠道方法的一種合理的填補(bǔ)，是一種新式的營(yíng)銷方法，是應(yīng)用現(xiàn)代計(jì)算機(jī)信息科技尤其是網(wǎng)絡(luò)科技來(lái)開展的一種社會(huì)發(fā)展生產(chǎn)運(yùn)營(yíng)形狀，壓根目地是提高公司的競(jìng)爭(zhēng)能力、提升或提升市場(chǎng)銷售或服務(wù)項(xiàng)目、提高與顧客或顧客的有效的溝通、提升公司生產(chǎn)率、減少運(yùn)營(yíng)成本、優(yōu)化資源分配?？墒?，特別注意的是：絕大多數(shù)公司并沒(méi)有互聯(lián)網(wǎng)營(yíng)銷觀念，不清楚怎樣運(yùn)用網(wǎng)址開展?fàn)I銷推廣，尤其是針對(duì)網(wǎng)址的具體功效并不看中！具體工作上通常在大家的一再催促下，這種顧客才相互配合進(jìn)行網(wǎng)址的公布，在她們的觀念里建設(shè)網(wǎng)站僅僅不必過(guò)時(shí)？！能夠 想像，那樣的建網(wǎng)站心態(tài)是沒(méi)法反映網(wǎng)址的使用價(jià)值的，而也是有顧客曾打電話，興高采烈對(duì)我說(shuō)：他早已根據(jù)網(wǎng)址收到訂單信息了！我覺(jué)得，它是對(duì)建網(wǎng)站者較大的鼓勵(lì)，也是對(duì)大家工作中較大的毫無(wú)疑問(wèn)。
Evaluate a websites solely on the standard of beauty is still not good enough, because for enterprise, it is not the purpose of building site viewing, but marketing, of course, here said the marketing is generalized marketing, which not only to realize the online shopping or pay, all help to promote the enterprise image, promote the brand promotion, and improve the service quality of any Internet marketing means all belong to this category. In a sense, the web site of marketing is the traditional marketing way an effective complement, it is a kind of new ways of marketing, is using the modern computer information technology, especially the network technology to a kind of social production and operation form, fundamental purpose is to enhance the enterprise the competitive ability, increase or improve the sales or service, improve and customers or clients exchange and communication, improve production efficiency and reduce operating costs, optimize the allocation of resources. But, it is worth noting that: most of the enterprise and have no network marketing consciousness, don't know how to use the web site on marketing, especially for the website of the actual role is not good! In the actual work often in our has repeatedly urged, these customers to cooperate to complete the release of website, in their thoughts in a web site just don't fall behind? ! As you can imagine, this site is unable to reflect the website attitude of value, and also have the customer had to call me, happy to say to me: he has been through a web site received orders! I think, this is one of the biggest stick to inspire, but also for our work the affirmation of the largest.

某些公司的網(wǎng)址承擔(dān)工作人員追求完美新技術(shù)應(yīng)用，在自身的網(wǎng)站里置放了很多網(wǎng)頁(yè)特效，例如Java，一方面實(shí)際效果讓人不是太好，另一方面，這種動(dòng)畫特效會(huì)增加瀏覽器下載時(shí)間。在其中暗含的比較嚴(yán)重難題是：漫長(zhǎng)的審核期會(huì)嚇退全部訪問(wèn)者，比較嚴(yán)重地危害網(wǎng)址和公司在消費(fèi)者心里的品牌形象，而這種訪問(wèn)者通常已不進(jìn)到您的網(wǎng)址！舍棄這種動(dòng)畫特效，好好地設(shè)計(jì)方案和整體規(guī)劃你的網(wǎng)址，通常比應(yīng)用這些動(dòng)畫特效更非常容易接近顧客，事實(shí)上這種動(dòng)畫特效是幾乎與好的公司網(wǎng)站沒(méi)緣的，仔細(xì)訪問(wèn)知名企業(yè)的網(wǎng)站，您一定有很多獲得。
The individual enterprise web site responsible for personnel for the new technology, in their own site placed in many web special effects, such as Java, on the one hand, the effect is not flattery, on the other hand, these effects will extend the browser to download time. Implied in serious problem is: a long wait will scare away all your visitors, serious influence on the web site and enterprise in the customer in the heart of image, and these visitors often not enter your web site! Give up these effects, and a good design and planning your website, often use more easily than all the effects to the customer, in fact these effects is never and good enterprise site for no, careful browsing famous enterprise site, you must have a lot of harvest.

此外，有一點(diǎn)公司務(wù)必了解到：一個(gè)網(wǎng)站務(wù)必維持習(xí)慣性的升級(jí)，才可以持續(xù)吸引住來(lái)訪者再度光顧，使?jié)撛谛缘念櫩妥優(yōu)轭櫩停偃缇W(wǎng)址一成不變，是沒(méi)法得到大量的商機(jī)的，因而，企業(yè)官網(wǎng)的維護(hù)保養(yǎng)是網(wǎng)絡(luò)營(yíng)銷推廣又一個(gè)很重要的方式?？墒?，大部分公司并沒(méi)有意識(shí)到這一點(diǎn)，或被繁忙的工作中所困，沒(méi)時(shí)間顧及，或是果斷由于沒(méi)有必需的專業(yè)技術(shù)人員進(jìn)而舍棄。在這里提示諸位公司人留意：務(wù)必把網(wǎng)址的維護(hù)保養(yǎng)工作中放進(jìn)周例上去，不然，您就在舍棄許多唾手可得的商機(jī)！
In addition, there is a small enterprise must realize: a web site must maintain constant updates constantly to attract visitors to come again, make the potential consumers into customer, if a web site the same and is unable to get more business opportunities, therefore, the enterprise web site maintenance is web site marketing and a very important method. However, most of the enterprise and didn't realize this, or was busy work tired, too busy, or simply because there is no necessary technical personnel and give up. In this remind each enterprise note: must be the website maintenance work on the place on the agenda, otherwise, you are giving up a lot of business opportunities helps!
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