內容是一個網站最有使用價值的一部分，內容為主便是這個意思，客戶瀏覽您的網址的唯一目地是獲得有使用價值的內容，豐富多彩的內容，精確的內容，不斷創新的內容是取得成功企業官網的三個因素。極致公司
網站制作的 101 項指標值中，有 23 項是有關內容的，大家把內容擺在首位，實際上，您應當把 80% 的重心點放到內容上邊，這 23 項內容指標值各自為：
Content is a web site most valuable part, content is king is this meaning, the user access to your website only purpose is to get valuable content, rich content and accurate content, and constantly update the content is successful corporate site of the three elements. Perfect enterprise production site in the 101 index, 23 item is about the content, we put the content in the first place, in fact, you should put 80% of the center of gravity in content top, the 23 item index respectively is:
豐富多彩的內容(Rich content)一個內容貧乏的企業官網，給客戶產生的心寒是無法想象的，客戶根據百度搜索引擎，廣告宣傳，或盆友詳細介紹趕到您的網址，是帶著要求而成，她們對您的公司，商品，服務項目欠缺掌握，在這個時候，企業官網是最應當充分發揮使用價值的情況下，好的公司網站的制作者應當揣摸客戶的要求，她們為何來，期待見到哪些，她們會碰到什么問題，大家怎么解決，帶著疑惑而成的客戶是最具潛在性使用價值的客戶，您的內容不管多么的周全都不算過。殊不知實際的情況是，客戶除開一些好看界面，哪些也沒見到，您的商品，商品的特性，價錢，包裝，生產周期，服務項目，適用文本文檔，難題及解釋這些，客戶期待這種內容越詳盡越好，許多公司具備那樣的心理狀態，大家僅僅放一點產品資料上來，客戶很感興趣，當然會和大家聯絡。
A lack of content of the enterprise web site, to the disappointment of users into is hard to imagine, users through the search engine, advertising, or friends came to your web site, is with the demand and come, they are on your enterprise, product, service the lack of understanding in this time, the enterprise web site is the most should play value, good enterprise website builders should guess who the needs of users, why are they coming to, want to see something, they will encounter problems, how do we solve, with doubt and to users is the most potential value of customer, you no matter how good the content of too much. But the reality of the situation is, the user besides some beautiful pictures, what also didn't see, your product, the characteristics of the product, price, packing, production cycle, service, supporting documents, problems and solutions, and so on, the user hope these content the more detailed, the better, a lot of enterprises with this kind of psychology, we just put a little product material up, users are interested, naturally and contact us.
實際上，假如您的這種材料太過簡單，貧乏，客戶會對您的整體實力造成猜疑，曾經的我為一個從業機床配件出入口的公司出示 IT 服務咨詢，那就是一個十分取得成功的企業，有一次，他取出她們的商品目錄看我，那本文件目錄有 500 頁厚，上邊一顆顆地編輯著十分詳細商品數據信息，我看到那本文件目錄的一瞬間就了解她們為何成功了。企業官網也是一樣。
In fact, if your these material too humble, lacking, and user of your strength suspicion, I used to be a machine tool accessories export enterprise engaged in the provide IT consulting services, that is a very successful company, once, he took out their product catalog to let me see, that this directory has 500 pages thick, IT sucked a very detailed arrangement of product data, I see that this catalogue of the moment we will know why they succeeded. The enterprise website also is same.
精確的內容(Accurate content) 沒有客戶會忍受您網址上的不正確，她們會感覺您不技術專業，不用心，假如一個公司在網址這種軟的物品上面疏漏層出不窮，它的商品也不會好到哪里去。您在寫作網站內容的情況下，必須持續查驗，審校，最后，也是最重要的，您要以一個客戶的真實身份常常瀏覽自身的網址，您會發覺許多不正確，這時候您一定不必等候，不要說過兩天我也糾正，過兩天的意思是您始終都不容易去糾正這種不正確，有一些公司，她們網址上出示的電話是始終也打堵塞的，由于哪個號早已發生變化，您應當馬上更改，當代的 CMS 網址能夠 讓您很容易地完成這一點。
No user will put up with your site on the wrong, they will think you are not professional, not earnest, if a enterprise in the soft thing on the web site are complete flawed and its products is also not good where to go. You in the creation of the content of the site, needs to constantly check, proofreading, finally, and most important, you need to a user's identity often visit their website, you will find many mistakes, then you must not wait, don't say that in two days I will correct, two days mean you'll never go to correct these mistakes, there are some enterprise, their website the phone is forever also provide couldn't get through, because the number would have changed, you should immediately correct, the modern CMS website can let you very easy to realize this.
不斷創新的內容(Updated content )這基本上是現階段中小型企業網址的常見問題，這種網址的大多數
來源于公司負責人的一次突發奇想，她們花了很多時間和費用預算基本建設了網址，認為那樣便完事大吉，此后便將這一網址拋在一邊。絕不升級的網址對只來一次的客戶而言沒什么，而只來一次的客戶對公司也通常帶不到市場銷售，殊不知，假如客戶對您造成興趣愛好，她們便會再說，僅有對您的商品和服務項目有心選購的客戶才會經常到訪，假如您的網址從來不升級，對您不經意的客戶很有可能不容易察覺，對您有心的客戶一定會見到，從來不升級的網址剛好是給您最有使用價值的客戶產生顧慮，她們會猜疑您的業務流程早已間斷。
This is almost the common problems of small and medium-sized enterprises at present site web sites, which are mostly from the enterprise competent a whim, they spent a lot of time and budget the website construction, thought this was done right, from now on will be behind this site. Never updated site to only coming a users have no what, but only to a user to enterprise also often take not to sales, however, if the user to interested in you, and they will come again, only to your products and services are interested in buying user would frequent visitors, if your website never update on your unintentional users may not become aware, for your intention to users will see, never updated site just is the most value for your users into doubt, they will doubt your business had stalled.
內容要技術專業(Content must be professional)
內容一定要可以反映您的公司素養，客戶和您創建消費關聯以前，她們會根據網址上的內容揣摩您的商品和服務項目，您網址上內容意味著您的商品，技術專業的內容會讓客戶堅信的商品和服務項目也充足技術專業。另外，技術專業的內容通常具備公信力，您的內容很有可能會被很多人引入，連接，無形之中為您產生宣傳廣告功效。
Content must be able to reflect your enterprise quality, users and you build consumer relationship before, they will pass the content on the website of your products and services speculation, your website content represent your products, professional content will let users believe products and services and professional enough. At the same time, professional content often has the authority, your content may be many people quoted, links, virtually bring you advertisement publicity function.
具備獨創性(Are original) 這不但是版權問題，也關聯到您的公信度。出色的公司有自身的看法，有主導權，假如您的網址僅僅摘抄他人的內容，會令人感覺您的公司也毫無建樹。獨創性的內容是創建您的主導權的最有效途徑，一切公司都應當根據技術專業文章內容，國家標準，市場研究報告等內容創建自身的權威性。
This is not only the copyright problem, but also related to your credibility. Excellent enterprise have their own views, a right, if your website is only excerpts from the content of the others, can let a person feel that your enterprise also useless. The content of the original is to establish your right is the most important way, any enterprise should through the professional articles, industry standards, white papers content establish his own authority.
內容要詳細(Content to complete)
傳統式公司網站的制作步驟一般是那樣，公司事前出示內容給設計方案工作人員，設計方案工作人員再將這種內容編輯公布到網址。許多公司沒法一次就把詳細的內容搜集齊備，大伙兒通常說，這一段暫時沒有，等過兩天再梳理一下，一樣，過兩天的意思是，這一段內容便始終缺少了。我見過成千上萬內容上缺的企業官網，或是某一商品缺乏照片，或是一段內容在默認設置語言版本號中有，進到其他語言版本號卻空著，或是點一下了某一下載地址卻回到404錯誤。
Traditional enterprise website construction process is usually so, enterprise prior to the design personnel to provide content, design personnel then will these content arrangement released to the web site. Many enterprises can't once is intact content collection is complete, everybody often said, this a temporary no, wait until after two days to clean up, also, two days mean, this section will always missing. I've seen countless content incomplete enterprise web site, or a product without pictures, or a content in the default language version, into the other language versions but empty, or click on the download link back to 404 is a mistake.
您必須持續瀏覽自身的網址，認真仔細這些內容不詳細的地區，假如一段內容不詳細，兩者之間放到那邊讓客戶蒙蔽，還比不上將它摘掉。一樣，當代的 CMS 網址容許您隨時隨地填補您的內容，要不斷地那樣做。
You need to keep visit their website, carefully examine the information is not complete place, if a information is not complete, and let the user confusion in there, you will take off it. Also, the modern CMS site allows you keep supplement your content, to continue to do so.
內容要包括文圖，但以文本主導有言道，片圖抵萬言（A PIcture Is Worth A Thousand Words），照片，報表，及其必需的多媒體系統素材圖片（視頻，Flash，聲頻）這些能夠 幫您能夠更好地表述，也會讓您的客戶不會太枯燥乏味，但這種素材圖片不能過多，您的內容依然應當以文本主導，過多的新聞媒體會讓網頁頁面難以快速開啟。
Content to include the graphic, but with an text-based way, thousands of figure Is said (A PIcture Is Worth A Thousand Words), pictures, forms, an
d the necessary of multimedia material (video, Flash, audio) and so on can help you better expression, will let your user not too boring, but these materials do not too much, your content should still to text-based, too much media will make the page difficult to quickly opened.
內容要反映公司的價值觀念(Content to reflect the values of the enterprise) 您不能應用有悖企業理念的內容，一個供網絡黑客應用的網址很有可能包括一些系統軟件破譯文章內容，但那樣內容不管怎樣也不會出現在微軟公司的網址。您的內容應當向來訪者傳送身心健康，積極主動的信息內容，網址是群眾新聞媒體，一切不善的觀點都很有可能為您的公司帶社會輿論層面的難題。
You may not use against the enterprise values of the content, a web site for hackers use may contain some system cracked the article, but such content anyway also won't appear in Microsoft's website. Your content to visitors should pass health, positive information, web site is the public media, any improper remarks may for your enterprise with public opinion.
要區別不一樣地區與文化藝術的受眾群體最基礎的規定，假如您是一家全球性的公司，您的網址最少要包括一個英語版和一個當地語言版本號，假如您的關鍵銷售市場是，例如法國，那麼，出示一個法語版本號也不算過。不一樣語言版本號中間的內容并不是簡易的有聲翻譯，內容要根據本地的業務流程情況，文化藝術與風俗習慣，這一點，知名的電腦殺毒軟件制造廠商 Kaspersky 做得很好。
To distinguish between different regions and culture of the audience is the most basic request, if you are an international enterprise, your web site at least to include an English version and a local language version, if your main market is, for instance, Germany, so, provide a German version too much. Different language version of content between is not a simple translation, content should be based on local business status, culture and customs, this, the famous Kaspersky anti-virus software maker is very good.
公司資料（profile）是客戶迅速掌握公司的有效途徑，您的歷史時間，發展趨勢，銷售業績，您的關鍵業務流程，銷售市場，聘請情況這些，要是是能夠 公布的信息內容，都應當讓客戶見到，要盡量詳盡。
Enterprise material is the user quickly understand the important way of enterprise, your history, development, performance, your main business, the market, the employment situation and so on, as long as it is public information, should let users see, to as much detail as possible.
公司新聞，公司或行業動態(Dynamic company, enterprise or industry news) 這種內容應當出現在首頁，客戶一進去就可以見到，它是維持您的網址不斷升級的最好是的方式 ，您的新品，新業務流程，展覽會方案，營銷活動，行業的新聞報道，銷售市場觀查，產品路線圖這些，根據這種行業新聞，讓客戶時刻感覺您的公司活力四射，您的業務流程在不斷發展趨勢。您能夠 應用公司 Banner 照片的方式，將最新動向制做成吸引住人的圖片，動漫，微軟公司的網址每過幾日便會用一些十分清爽的 Banner 圖片展示她們公司動態。
These contents should appear in the home page, the user came in and can see, this is to keep your website last updated the best method, you of the new products, new services, exhibition plan, sales promotion, the industry news, market observation, product roadmap, etc., through these news dynamic, let users time feel that your enterprise full of energy, your business in sustainable development. You can use the enterprise Banner picture form, will the latest dynamic make attractive pictures, animation, Microsoft's website every few days with some very pure and fresh Banner pictures show they enterprise dynamic.
精英團隊信息內容(Team information)一定將您的精英團隊材料公布到在網上，假如一個客戶對您的商品很感興趣，他對您的精英團隊也會填滿好奇心，為何不符合她們，另外，假如能親眼看見商品精英團隊，許多客戶會消除對您的商品的顧慮，精英團隊信息內容能夠 提高您商品的全透明感。精英團隊信息內容能夠 包含精英團隊的教育經歷，領域歷經，技術專業功底及其他/她在精英團隊中常起的功效。假如您的精英團隊組員有自身的blog，還可以出示她們的blog連接。
Some will your team material on the web, if a user to your product interested in him, and to your team will also be full of wonder, why don't meet their, at the same time, if we can see the product team, many users will reassure on your product doubts, team information can enhance your product with clear. Team information can be included team education background, experience in the industry, professional attainments and he/she's role in the team. If your team members have my own blog, also can provide their blog link.
您的商品或服務項目(Your product or service)
它是企業官網不可或缺的，商品和服務信息要充足詳盡，實際上您在這些方面的內容資金投入應當永不停息，要是您的商品在改善，新品在開發設計，新服務項目在發展，您就應當隨時隨地將這種新的內容展現給客戶。產品資料包含產品型號，特性，在同行業中的優點，缺點，商品的規格，材料，包裝，價錢（或是最少是價錢范疇），照片，生產周期，不必等客戶通電話來問，您應當讓客戶立即在網址上掌握到您認為必須在電話中才可以說清的物品。 This is essential to the enterprise web site, product and service information to detailed enough, in fact you in
this aspect content into should never stop, as long as your product in improvement, new product development, new services in the development, you should always will these new content shows to users. Product information including product specifications, characteristics, in the similar products in the advantage, disadvantage, product size, material, packing, price (or, at least, is the price range), pictures, production cycle, don't wait for the user calling to ask, you should let users directly on the website realized that you think needs in a telephone call in to clear things.
服務項目與適用(Service and support)
企業官網愈來愈變成公司出示服務項目與適用的管理中心，您在電話中往客戶不斷解釋的各種各樣難題，都應當在服務項目與適用中反映，這能夠 使客戶在二十四小時以內隨時隨地得到協助。服務項目與適用內容能夠 包含產品文檔，使用技巧，疑難問題調整情緒，安裝與維護保養表明這些，公司理應持續累積服務項目與適用層面的內容，并對這種內容機構，梳理，標準，產生詳細的商品知識庫系統，這能夠 明顯減少人力適用的成本費和工作壓力。
The enterprise website has become more and more enterprises to provide service and support center, you on phone users to answer all sorts of problems repeatedly, should be in service and support in reflect, the users can at any time in 24 hours to get help. Service and support the content may include product documentation, using skills, troubleshooting, the installation and maintenance instructions, and so on, the enterprise shall be the accumulation of service and support, and the content of the content of organization, organize, norms, form complete product knowledge base, this can significantly reduce artificial support costs and pressure.
您的商品或服務項目的拓展專業知識(Your product or service extension of knowledge)
除開基本的產品知識，您還必須對這種專業知識開展拓寬，您能夠 通 過技術專業文章內容，市場研究報告等方法，發布您在領域中的功底，拓展專業知識能夠 提升您的公司在領域中的權威性并獲得主導權，這種內容必須有一定的見地，能獲得領域認同，您還可以將這種文章內容在其他新聞媒體發布，并出示對您網址上相近內容的連接，這也是提升您網站
SEO 排行的最好是的方式。
In addition to conventional product knowledge, you also need to extend these knowledge, you can be connected the professional articles, white papers way, express your in the industry's attainments, expanding knowledge can improve your enterprise in the industry's authority and win the discourse right, these content will need a certain insight, can win by industry, you can also will these articles published in other media, and provide for your web site similar content link, this also is to improve your site ranking of the best way of SEO.
商品的選購和優惠促銷(The purchase of the products and promotion information)
要讓最后對您的商品心動的客戶了解如何去選購您的商品。您能夠 出示您在全國各地的代理商的詳盡聯系電話，您的經銷店的詳細地址，電話，交通出行，上班時間，您的商品的購買關鍵點，具體指導價錢，支付方式，配送或裝運方法，這種內容必須精準，細膩，這種內容的顧客將要變成您的宣布客戶，是您前邊苦心經營的結果，肯定不應該在這兒讓她們跑掉。
To make ultimately for your product of impressive user know how to buy your products. You can offer you in the distributors around the contact details, your store address, telephone, traffic, the business hour, your product order details, the guiding price, payment, delivery or shipping way, these content need precision, meticulous, the content of the consumers will become your formal users, is your front elaborations of the results, should never be here let them walk off.
網址協助信息內容(Web site help information) 一點也不怪異，經常有一些網址令人一頭霧水，您不清楚應怎樣使用他們。對一些頁面并不是很顯著的網址，應當包含便捷的協助信息內容，協助客戶應用您的網址，這種協助信息內容理應十分立即（Handy），您在手足無措地情況下，能馬上尋找。一定不必象傳統式手機軟件那般，將全部協助信息內容編譯程序到一個巨大的文檔里，讓客戶自身找，協助信息內容理應就在應用當場或周邊。
Not oddness, often some of the sites make people confused, you don't know how to use them. For some interface is not very obvious web site, should include convenient help information to help users use your web site, these help information shall be very timely (Handy), you are at a loss, can find immediately. And certainly don't like traditional software that, will all help information compiled to a huge files, let users find their own, help information shall be in use or near the scene.
疑難問題及解釋（FAQ） The common problems and solutions (FAQ)
FAQ 內容應當放到十分醒目的部位，FAQ 是協助客戶快速入門的最好方式，由于 FAQ 是絕大部分人關注的難題及解釋，有工作經驗的客戶趕到一個新企業官網會立即去找 FAQ 便于快速掌握他/她想要知道的物品，由于絕大部分客戶沒有耐
心去一頁一頁地訪問您的內容，她們會看一下別人都問過哪些，及其您是怎么回答的。
FAQ content should be placed in very conspicuous position, FAQ is to help the user to quickly get optimal path, because most people care about is FAQ problems and solutions, experienced users to a new enterprise web site will go direct to the FAQ about him/her to quickly want to know things, because most users don't have the patience to a page and a page of browsing your content, they will see other people have asked what and how did you answer.
法律法規申明（著作權，隱私條款，應用條文，免責協議等） Legal statement (copyright, privacy provisions, terms of use, disclaimer, etc)
盡管并不是每一個公司都是有律師顧問，但您常常尋找一些合適您的申明內容，融合您的具體情況，將這種申明放進您網址的底端，他們很有可能沒有是多少十分顯示信息用途，但在萬一出現糾紛案件的情況下，這種申明能夠 減少您的不便。
Though not every company has the legal adviser, but you will always find something suitable for your statement content, with you and the conditions of these statements in the bottom of your website, they may not have much very show use, but in one thousand when occurrence dispute, the statement can reduce your trouble.
崗位缺口與招聘職位(Job openings and recruitment information)
假如您曾被獲評最佳雇主，將招騁和崗位缺口信息內容放進自身的網址，比放進技術專業招騁新聞媒體或許更合理，能積極到您的網址求職工作機遇的人必然對您敬仰已久，您理應高度重視這種用心。
If you have been recognized as the best employers, will recruitment and vacancy information on your own web site, than in professional recruitment media may be more effective, able to take the initiative to your site looking for the opportunity to you must admire already for a long time, you should pay attention to these willingly.
專用型于大顧客和合作方的內容(Dedicated to big customers and partners content)您能夠 在網址上開拓專業的地區，供您的 VIP 顧客或合作方應用，您能夠 為不一樣顧客出示人性化內容，這類服務項目感受是十分讓顧客溫馨的，我的一個 Comsharp CMS 顧客便在他的網址上為大顧客創建了一個訂單跟蹤系統軟件，每一個顧客的每一份訂單信息，都公布在上面，包含訂單信息時間，商品，額度，運期，運輸材料，運輸票據團本，支付狀況，一目了然，每一個顧客要是應用他們自己的賬號登錄，便會見到自身全部訂單信息的實行狀況。我另有一個 Comsharp CMS 顧客從業工藝制品出入口業務流程，她們的商品對于不一樣銷售市場，他為不一樣銷售市場的顧客出示了不一樣的商品目錄區，顧客登錄后，只見到與她們有關的產品資料，不但節約了時間，還防止了競爭者對商業秘密材料的盜取。 假如您是上市企業，您應當公布發售材料 您的公司股東，監事會成員，您的股權遍布，股價，財務報表，盈利，分紅這些材料，上市企業必須全透明感，您必須將這種務必對公司股東公布的材料公布到網址上，并隨時隨地升級。
You can open up on the web site specific area, for your VIP customers or partners use, you can for different customers with personalized content, this service experience is very let customers of shu xin, one of my Comsharp CMS customer and on his web site for large customers to establish a order tracking system, each guest for each order, were published in the above, including order date, product, amount, shipment date, shipment material, copy of shipping documents, payment status, be clear at a glance, and each customer as long as their account login, you will see all order implementation. I have a Comsharp CMS clients engaged in export business gifts, their products for different markets, he for different market clients with the different product catalogue area, client after landing, see only and their related material, not only saves time, avoids the competition of confidential information to steal. If you are a listed company, you should be public material your shareholders, the members of the board of directors, your shares distribution, stock prices, financial report, profits, dividends and so on material, the listed company need transparency, you need to put these must be to shareholders public material released to the site, and updated.
Blog, BBS, Comments 等動態性內容(Blog, BBS, Comments and dynamic content)
您的網址上還可以出示精英團隊組員的blog，群眾論壇，職工溝通交流地區，同顧客的溝通交流區，用戶評價等內容，這種動態性內容讓您隨時隨地掌握客戶的要求和埋怨，便于立即改善自身的商品和服務項目。
Your website can also provide team members of the blog, the public discussion forum, staff communication area, with the customer communication area, the user comments and the content, the dynamic content so you can learn the user's needs and complain, so that to improve their products and services.
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