北京市網站建設企業酷站科技：網址針對所有人也不生疏，在那樣一個互聯網髙速比較發達的時期，網址就代表著整體實力和知名品牌。特別是在針對這些期待根據互聯網方式來拓展營銷推廣之途的公司，網站建設針對她們而言是頭等大事。但是怎樣才可以基本建設好一個即有益于營銷推廣而又能樹立本身整體實力和知名品牌的網址呢？
The Beijing website construction company Luxuries: Chinese website for anyone not unfamiliar, in such a high speed network age, site means that the strength and brand. Especially in the hope that through the network means to expand the marketing of enterprises, construction sites for them is the priority among priorities. But how to construct a conducive to marketing and flaunt oneself actual strength and brand website?
新建站之初，大家就務必要充分考慮網址的營銷推廣性，一個滿足條件的網址要充分考慮許多層面的要素，可是最后的目地全是將網址的總流量轉換變成真實的顧客。自然，憑著一個人的能量要想進行一個極致的網址是不足的，務必新建站之初多收納整理提議和工作經驗，才可以確保網址的良好基本建設。總流量變換的一個前提條件便是要有一個優良的客戶體驗。顧客便是趕到網址訪問和選購的客戶，僅有讓她們見到自身要想的，尋找自身想購買的，她們才會讓你訂單信息，那樣才可以進行總流量的變換。那麼：網址怎樣才可以把客戶體驗保證完美呢？
In the beginning of establishment, we must consider to website marketing, an accord with the conditions of the site must consider many factors, but the final purpose is to site traffic into real customers. Of course, by virtue of the power of one person to complete a perfect site is not enough, must be in the station at the beginning of many receive advice and experience, can guarantee the benign construction site. Flow conversion of a first requirement is to have a good user experience. The customer is to the website and purchased by the user, only to let them see you want, find themselves want to buy, they will give you your orders, so that you can complete the conversion rate. So how can the user experience: site to the extreme?
說白了客戶體驗便是客戶在是應用商品全過程中創建起來的一種純主觀性體會。客戶體驗關鍵反映在讓商品有效、可用、和實用三個層面。讓商品有效既是考慮顧客的要求；可用則就是指網址的每個連接都一切正常，沒有致命性的BUG；實用就是指實際操作起來便捷，便捷，這十分重要。把握之上三個點，再優化實踐活動，提高客戶體驗并不是難題。
User experience is the user is using the product process established a pure subjective feelings. The user experience is mainly reflected in the product, can be useful, and ease of use in three aspects. Let a product useful both to meet customer demand; can use refers to the site of the various links are normal, no fatal BUG; easy to use refers to the operation is convenient, quick, it is critical. The above three points, further practice, enhance the user experience is not difficult.
1、 網址的網站打開速度：
Site access speed:
提及網址的網站打開速度，大家都較為深有體會，由于大家也無時無刻不在來訪者別的的網址。就拿我之前的一個的多線云虛擬主機的網址看來，因為同租室內空間的難題，一個月會出現2次無法打開網址的狀況，速度比較慢的像小烏龜，開啟一個網站要5到10秒不一。那樣的一個速率，你能等候嗎？之后，接任網址后的第一件事兒我也替換了網絡服務器。因此，網絡服務器一定要貼心，要不然網址做的再多，也無法留住顧客，沒有顧客就沒法提升網站訪問量，也就無從說起客戶體驗了。
Refer to site access speed, all the more sympathetic, because we are not on the other site visitors every hour and moment. Take one of my former site ( www.glbuys.com ), as a result of flat-share space problems, a month will have two open site, slow as a snail, open a website to be 5 to 10 seconds before. Such a speed, will you wait? Later, took over the site after the first thing I would exchange server. So, the server must be awesome, or website to do better, can not keep the customers, no customers will not be able to increase website flow, also mentioned the user experience.
2、 網址的設計風格和網站域名
Web style and the domain name
瀏覽一個網站最常見的方式是根據網站域名，因此網站域名也是客戶了解和掌握大家的第一步。簡易、易記、有獨特實際意義、合乎搜索習慣性這些，全是我們要考慮到的要素。
Visit a web site the most common method is by domain, so the domain name is the user awareness and understanding of our first step. Simple, easy to remember, have special significance, consistent with the search habit and so on, we have to consider the factors.
網址的設計風格，最先要與商品和公司文化相切合。做為一個公司的門戶網，應當以簡約、空氣主導、可以突出主題，也就是大家的服務項目和商品。色調層面要挑選沉穩，恬淡的色彩。
Web style, first with the product and the enterprise culture fit. As an enterprise portal, should be concise, atmosphere, to highlight key points, which is our service and products. Color to choose sedate, indifferent tone.
3、 網站內容和合理布局
Site content and layout
網站內容是決策網址是不是被顧客所接納及其總流量變換是不是取得成功的又一大關鍵關鍵點。網址最先要對顧客有協助，也就是大家常說的要讓顧客見到要想找的物品和資源。一般一個顧客進入網站，滯留的時間和是不是變換
都在于大家的網站內容，由此可見網站內容的必要性，提議制成UEO
營銷推廣型網站建設。
Site content is determined whether the site is accepted by customers and flow conversion is successful and a core point. Web site first to help customers have, is what we often say to let customers see want things and resources. In general a customer enters the site, the length of stay and whether conversion depends on our website content, website content and the importance of visible, suggest to make UEO marketing website.
網址的合理布局也是不容忽視的建網站關鍵。依據有關組織對人的眼睛的姿勢運動軌跡開展跟蹤發覺，客戶針對不一樣網站上的訪問個人行為有顯著的一致性。一般狀況下，客戶全是習慣性從上向下，從左至右的那樣一個次序來訪問和環顧網頁頁面，依據運作運動軌跡看來，人的眼睛第一關心的部位應該是在網址的左側偏上的一部分，如同一個”F”，那樣能夠 提升客戶體驗也有益于
SEO網址優化，比如Google的百度搜索出現的“金三角”狀況。
Layout of the site is not to be ignored in the establishment of key. According to the relevant agencies of the eye movement trajectories were traced to different sites, users browse behavior to have apparent consistency. In general, users are accustomed to from top to bottom, from left to right for such an order to browse and saccade webpage content, according to the running track, the first concern of human eye location should be at the site of the left side part, like a " F ", this can increase the user experience the benefit of SEO website optimization, such as Google search results appear in the " Golden Triangle phenomenon".
了解了“F”狀況以后，融合對目標消費群體的剖析結果，在網頁布局層面次序明晰，突出主題，就不會太難設計方案較好的網站結構了。
Understanding of the " F " phenomenon, based on the analysis results of target groups, in the page layout clear priorities, outstanding key, it is not difficult to design a good site architecture.
網址構造及界面設計的小小結：
The website structure and page design summary:
(1)導航菜單層面：導航欄清楚一目了然、突顯，等級明晰。
( 1): page navigation navigation clear, outstanding, hierarchical.
(2)圖片展示層面：占比融洽、不形變，圖片清晰。照片排序既但是于聚集，也不會過度生疏。
( 2) the picture show: proportion, no deformation, the picture is clear. Picture arrangement is neither too dense, never too far.
(3)標志應用層面：簡約、一目了然、通俗易懂、精確，與網頁頁面總體設計風格統一。
( 3) the use of simple, straightforward: icon, easy, accurate, and the whole page style.
(4)廣告欄設計方案層面：防止影響視野，廣告圖合乎總體設計風格，防止反客為主。
( 4) advertising design: avoid the interference of line of sight, advertisement picture was consistent with the overall style, avoid distracting.
(5)按鍵設定層面：針對易用性的按鍵務必清楚突顯，以保證客戶能夠 清晰地點一下。
( 5) button set : for an interactive button must be clear and outstanding, to ensure that users can clearly click.
(6)站內關鍵字搜索層面：檢索遞交后，顯示信息清楚目錄，并對該百度搜索中的有關標識符以不一樣色調多方面區別。
( 6) search: search after submission, clear display a list of search results, and the relative characters with different colors to distinguish between.
(7)頻道取名層面：與頻道內容精確有關，簡約清楚，不適合過度難懂。
( 7) the column names: and the column content accurate, concise and clear, not too deep.
實際上對一個網站做一次客戶體驗剖析是細細的挺累的活，可是實際意義卻非常大，特別是在對年銷量上上千萬的電商網址來講，客戶體驗搞好了，轉換率能提升千分之一那么就能推動百余上干萬的銷售總額，務必造成充足高度重視。
In fact, on a site to do an analysis of user experience is very fine very tired of living, but is very significant, especially for the annual sales of tens of millions of electronic commerce website, user experience is done, the conversion rate can increase 1/1000 that can promote the hundreds of thousands of sales, must cause enough attention.
4、 可以給客戶出示便捷和互動交流
Users can provide convenience and interaction
客戶在網址上尋找必須的商品的另外，很有可能會出現許多新的疑惑出現，比如，色調，品質，規格這些。這個時候一定要可以協助顧客解決困難，才會吸引顧客的“步伐”。因此，網址上的留言版及其網上客服是十分關鍵的一部分，這種交流平臺一定要放到網址的醒目部位。
Site users to find the products at the same time, there may be many new questions arise, for example, color, quality, size and so on. This time must be able to help customers solve problems, will retain customers "footsteps ". Therefore, online message and online customer service is a very important part,
the interactive platform must be placed in a conspicuous position of website.
5、 清楚的網址導航
Clear navigation
網址的導航欄在全部網站中具有一個燈塔的作用，使客戶在訪問大家的網址時不會迷了路。能夠 順暢的抵達每一個要想抵達的網頁頁面，也是提高客戶體驗的因素。
The site navigation throughout the site to a lighthouse, enabling users to browse our website will not get lost. Can open to each desired page, but also enhance the elements of user experience.
實際上，互聯網技術客戶網頁瀏覽的習慣性和消費者訪問店鋪中物件的習慣性沒有多少區別。客戶開啟一個新的網頁頁面，環顧一些文本，并點一下第一個造成他興趣愛好的連接。在這里全過程中，網頁頁面上面有很多的地區客戶乃至徹底沒有看了。絕大多數客戶在網頁頁面上找尋他很感興趣且可點一下的內容，一旦發覺總體目標，點一下個人行為便會產生，但假如網頁頁面不符期待，倒退或關閉按鈕也將立刻被點一下。
In fact, Internet users browse webpage habits and customer browse store items in the habit of not much difference. The user opens a new page, saccade some text, and click on the first interested him link. In this process, the page has substantial regional users didn't even read. Most users in the page to find his interest and can click on the content, once found, click behavior will occur, but if a page does not meet expectations, the back or the close button will immediately be click.
1.絕大多數情況下客戶并不是在閱讀文章顯示屏上的內容，只是在環顧。
Most of the time the user is not in reading the contents of the screen, but in the saccade.
客戶習慣性環顧和迅速找尋網頁頁面上一些可以正確引導他理解內容的關鍵環節。
Users are accustomed to saccades and quick search page to guide him to understand the content key point.
2.不必磨練客戶的細心
Don't test your patience
當一個網頁頁面不可以滿足客戶需求的期待時，離去就無可避免。期待根據加上相關內容來豐富多彩網頁頁面和吸引客戶通常實際效果不佳乃至得不償失。一屏網頁頁面上承重的信息內容越多，認知能力的壓力便會越重，就必須花銷大量的時間去解決信息內容，假如這種信息內容中還一些并不是客戶期待的，那么就也要花附加的活力將這種超過信息內容從專注力中脫離。
When a page is unable to meet the expectations of users, to leave it can hardly be avoided. Hope that by adding relevant content rich pages and retain users often ineffective or even run counter to one's desire. A screen page carries more information, cognitive load is heavier, you need to spend more time to process information, if the information is also some not desired by the user, it will spend the extra energy to these more than information from attention away.
3. 客戶并不做最好的選擇
The user does not do the best choice
客戶并并不是在尋找尋找最好選擇項的更快方式，她們也并不是用線形的方法來閱讀文章顯示屏上的內容（有次序地從一個控制模塊到另一個控制模塊）。當客戶尋找第一個有效的選擇項，或是一旦找到很有可能的總體目標內容，“馬上點一下”或“閱讀”的概率會十分大。實際上，客戶是在找尋能讓她們感覺有效或是適合的內容，并非找尋最好的挑選，原因也很形象化：大家并不是客戶的小孩，他不容易關注大家的一切，他僅僅期待獲得他要想的信息內容，隨后離開。
The user is not in the search to find the best option is the fastest way, they are not in a linear way to read the contents of the screen ( in order from one module to another module ). When the user find the first reasonable option, or once found a possible target content, " immediately click " or " start reading " possibility is very large. In fact, the user is looking to make them feel useful or appropriate content, instead of looking for the best choice, the reason is intuitive: we are not the child user, he does not care about us all, he just wants to get what he wants, then leave.
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