1、 網址沒有特點或是網址特點不足突顯
1, web site features or not enough outstanding features
有諸多網址,自身就沒特點,頻道方案策劃靠copy、內容靠copy、設計方案靠copy、一切都是copy,這類網址的黏度十分的低。也有一部分網址有一定的特點,可是它的特點像古時候的姑娘一樣,深深地藏著,沒有很立即的突顯出去,在第一時間告知客戶。你的網址有特點么?要是沒有特點,先為自己搞出一個特點出去,隨后把它恰當的突顯出去告知客戶,讓客戶記牢。說到網址的特點,尤其想提一個網站,那便是酷站科技,酷站科技是一個十分非常值得科學研究的實例.
There are numerous web site, itself didn't feature, column on copy, content on planning and design by copy, copy all is copy, the web site of the viscosity are very low. And part of the web site has certain features, but its characteristics like ancient big girl, deeply hidden, not very direct highlighted, in the first time tell users. Your site has characteristics? If no characteristic, first to get out a characteristic out, and then put it right out of the outstanding tell users, allow the user to remember. The website said characteristics, especially want to mention a website, that is still product China, shang pin China is a very worthy of case study.
北京市網站建設酷站科技這一網址發布來沒多久,由于特點獨特,黏度十分的高,吸引住了諸多的人,包含富豪陳大年都常常上。當時的酷站科技盡管內容并不是尤其多,可是確是吸引人。記得我寫好一篇文章在上面的最大點擊量就超出了五萬次,一般的文章內容在上面的點擊量也都至少5000之上。
Beijing is China's website construction is the web site launched to soon, because characteristics, and very high viscosity, attracted a lot of people, including ChenTianQiao's richest man is often. At the beginning of shang pin China although content is not much more special, but is attractive. Remember I write an article in the above the highest rate, more than 50000 times, common article in the above hits are at least 5000 above.
之后酷站科技知名度變大,融來到錢,取得錢后的壓力太大了,眼見著單純性做blog難掙錢,她們改走專而精的門戶網線路,而且更名博客網。這一改并沒有錯,可是改的過急太快,因此立即從思賢跳至大俗,使老客戶都一下子沒法接納已不上它。老的特點沒了,新的特點都沒有突顯出去。結果呢?盡管alexa排行升了,可是很多老客戶外流,網址黏度暴跌已經是客觀事實,迎頭趕上新浪網只有變成宣傳口號!
Later still product China influence big, melts the money, to get the money the pressure, see pure do blog difficult to make money, they go to the big portal route, and renamed the blog nets. This change is not wrong, but change too hard too fast, thus directly from the jump to the big vulgar adaiah, make the old users are suddenly can't accept no longer on it. Old features have no, new features and no outstanding out. The result? Although alexa rankings rose, but a large loss of customers, it is already a fact that crash site viscosity, surpassing sina can only become the slogan!
你的網址有特點么? 要是沒有,趕緊找到自身網址的特點來?
Your site has characteristics? If not, to find out your own web site features?
你的網址擁有特點,趕緊想辦法把自己的特點突顯出去,給你的客戶一上你的網址就可以了解你的特點。那麼你的網址的黏度便會極大地提升。
Your site has the characteristic, hurry up trying to put their own outstanding characteristics out, let your users on your web site is a can know your characteristics. So your site will greatly improve the viscosity.
2、網站設計沒特點,不足個性化
2, web design didn't feature, not enough human nature
中國的諸多網址都是有一個問題,那便是效仿,再度便是追求完美形象工程。例如
UEO營銷推廣型網站建設。大伙兒常常能夠 見到,中國的絕大多數網址一開啟,主頁便是幾屏,仿佛沒有幾屏自身的網址就不足空氣一樣。為何這就叫空氣呢?由于新浪網、搜狐網、網易游戲等門戶網都那樣。這種網址是知名網站,效仿這種網址的主頁的模樣也像知名網站……
The domestic many websites have a trouble, that is the imitation, once again, is pursuing face engineering. For example UEO marketing type website construction. You can often see, most of the open web site a domestic, homepage is a few screens, as few screen your web site will not be like the atmosphere. Why this is called atmosphere? Because sina, sohu, netease, this gateway website. The website is large web sites, copying the the website homepage of appearance also like big web site...
這類“空氣”的設計理念,的確能夠 唬住很多人,讓很多人覺得到你的網址是一個知名網站,可是網址并不是靠忽悠人用餐和存活的。(到迄今為止,的確也有許多網址便是靠忽悠人來用餐的,但是唬的并不是客戶,只是廣告商。可是那樣終究并不是長遠打算,勸告諸位不必為了更好地眼下的小權益去那樣做)。靠總流量,靠實際效果,才算是確實的長遠打算!
This "atmosphere" design style, really can tiger live many people, so many people feel your website is a large web sites, but not on the web site and the survival eat foo
ling around. (so far, there are many web site which is on the bluffing to dinner, but tiger is not the user, but advertisers. But this is no longer an option after all, advise you not to the interests of small eyes to do so). By flow, depends on the effect, it is a long-term strategy.
網址想黏住客戶,設計方案上還是必須個性化一些,要多從客戶的視角去出來,考慮一下怎樣設計方案才可以更為的便捷客戶,那樣才可以真實的提升網址的黏度。
Website want to stick to the user, on the design still need some human nature, from the point of view of the user to go out, think about how to design the user to more convenient, in order to truly improve the viscosity of the website.
3、網址開啟的速率很慢
3, website open too slowly
這一條十分的重要,假如你的網址開啟的速率十分的慢,不利
SEO網址優化客戶每開啟一個網頁頁面就需要等候,等候的覺得是十分不舒服的,會讓客戶造成心神不安的覺得,客戶擁有這種覺得毫無疑問不容易如何對你有感覺的網址,更別說每天來到了。你的網址假如開啟的速率比類似的網址都快一些,客戶便會覺得喜歡你的網址十分的爽,讓客戶的覺得爽了,客戶當然會喜愛喜歡你的網址。
This a very key, if your website open speed was a very slow, go against SEO website optimization users each open a page will be waiting, waiting for the feeling is very uncomfortable, and will give users the upset feeling, the customers have the feeling won't how like your website, not to mention every day to. Your website if open faster than similar sites faster, the user can feel your website is very great, let users feel cool, users will naturally like on your web site.
不必小瞧這條要素,它是一條非常非常關鍵的要素!
Don't look down upon this article factors, this is a very, very important factors!
4、沒有選用相對的提升網址黏度的對策
4, not the corresponding increase your website viscosity strategy
完全免費電子期刊追蹤
Free electronic magazine tracking
每個月給客戶發電子期刊提示客戶等。但是這種對策的廣告宣傳成本費不必太濃,另外不必發的太經常,那樣客戶會反感的。
Every month give users to send electronic magazine remind users, etc. But these strategies of advertising costs not too strong, at the same time, don't send too frequently, so that users will hate.
按時發布特點新專題講座或是主題活動
From time to time to new projects or activities characteristics
一定如果按時,按時發布特點專題講座,吸引住客戶的主題活動,那樣客戶便會按時回家看一下。
Must be regularly, regular promotes the characteristic project, attract user activities, so that users will regularly back to see.
用非常容易記憶力的網站域名
With easy to the memory of the domain name
易記的網站域名非常容易讓客戶記得你,還可以進一步提高網址的黏度。
Good record domain name is easy to let the user to remember you, also can greatly improve the viscosity of the website.
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