一、互聯(lián)網(wǎng)的發(fā)展概述及公司互聯(lián)網(wǎng)營銷運用現(xiàn)況 從商務(wù)接待運用的視角縱覽it行業(yè)的發(fā)展趨勢，從上全球未到 2000 今年初，到連接網(wǎng)絡(luò)的商務(wù)接待運用 從以以企業(yè)黃頁的方法為表達形式，那時候以酷站科技為意味著
北京市網(wǎng)站建設(shè)的稱呼叫 “個人名片站” ，也就 是能讓他人在互聯(lián)網(wǎng)技術(shù)上尋找自身；往后面發(fā)展趨勢，出現(xiàn)了如今較大的簡體中文百度搜索引擎企業(yè)百度搜索，阿里巴巴網(wǎng)的問世意味著著 B2B 的發(fā)展和慢慢的成型，踏過了 2002 的互聯(lián)網(wǎng)技術(shù)行冬，我國的互聯(lián)網(wǎng)技術(shù)展現(xiàn)出百花爭艷、百家爭嗚的趨勢，往后面的十年，各種各樣商務(wù)接待方式、贏利方法都逐步成型。
A, Internet development situation and enterprise network marketing application status from the point of view of a business application in the development of the Internet industry, from the world not to early 2000, to networking business applications from the way in the yellow pages for forms, when China on behalf of Beijing shang pin for the website of the appellation is called "card stand", it is to let others on the Internet to find their own; In development, the emerging now the biggest Chinese search engine company baidu and alibaba's birth represents the B2B start and gradually forming, past the 2002 Internet line winter, China's Internet present a letting flowers blossom and for blare trend, the next ten years, various business model, earnings are increasingly forming way.
前邊有提及以百度搜索為意味著的百度搜索引擎和以阿里巴巴網(wǎng)為意味著的 B2B，進而出現(xiàn)的以資訊新聞 為意味著的騰訊官方、新浪網(wǎng)、網(wǎng)易游戲、搜狐網(wǎng)為意味著的四大門戶網(wǎng)變成又一運營模式；接著以天崖為意味著 的社區(qū)論壇、以 51 為意味著的 SNS 交友平臺，續(xù)天崖以后的貓撲網(wǎng)、與 51 類傳的技術(shù)專業(yè)交朋友站，門戶網(wǎng) 的交朋友頻道欄目，校園內(nèi)、高興相續(xù)出現(xiàn)，及其隨著著付款管理體系、誠實守信管理體系、貨運物流和派送管理體系慢慢 健全而出現(xiàn)的 C2C、B2C 及其網(wǎng)上自然環(huán)境用戶數(shù)量的提高,市場競爭堡壘也慢慢創(chuàng)建。
Front have mentioned to baidu, as a representative of the search engines and to alibaba, as a representative of the B2B, and then there's the news information as a representative of tencent netease and sohu, sina, as a representative of the four big portal become and a business model; After that there, as a representative of the BBS, 51, as a representative of the SNS dating sites, the renewal of the wise, and after 51 professional making friends of the stand, portal dating channel, the school, happy sequential appear, and with the payment system, credit system, logistics and distribution system and appear gradually improve the C2C and Internet environment, B2C improve the number of Internet users, barriers to competition gradually established.
隨著著網(wǎng)上自然環(huán)境的日漸改進網(wǎng)友的總數(shù)也日漸增加， 客戶的上網(wǎng)行為管理的習(xí)慣性也從以前的看 閱讀資訊、 聽聽音樂的游戲娛樂個人行為， 漸漸地轉(zhuǎn)為以檢索和挑選必須的數(shù)據(jù)信息和網(wǎng)絡(luò)購物為意味著的 商務(wù)接待運用個人行為，作為傳統(tǒng)產(chǎn)業(yè)的公司，許多企業(yè)早已過了互聯(lián)網(wǎng)來創(chuàng)建營銷渠道、開發(fā)設(shè)計終端設(shè)備客 戶，更性價比高尋找品牌形象，但作為“外行互聯(lián)網(wǎng)企業(yè)”的傳統(tǒng)式公司，難以保證像技術(shù)性 企業(yè)一樣深得互聯(lián)網(wǎng)技術(shù)的水位水淺， 滯留在淺薄而未融合技術(shù)性的運用方面， 進而產(chǎn)生相對性瀚海。
With the increasing improvement of the Internet environment the number of Internet users are increasing, the user's Internet behavior habits are also see the news from the look before, and listen to music entertainment behavior, slowly turned to search and selection in the data needed information and online shopping as a representative of business applications behavior, as a traditional industry enterprise, many companies already have the network to establish sales channel, development terminal guest door, higher price find network brand, but as a "nonprofessional Internet company" traditional enterprise, it is difficult to do as the technology companies capable of Internet water deep water shallow, stay in shallow but not with the application of the technology level, thus form the relatively blue ocean.
二、公司互聯(lián)網(wǎng)推廣的機會及網(wǎng)絡(luò)技術(shù)應(yīng)用的短板傳統(tǒng)式公司互聯(lián)網(wǎng)技術(shù)運用的機會主要表現(xiàn)在一些領(lǐng)域和行業(yè)存有著互聯(lián)網(wǎng)技術(shù)運用的空缺和創(chuàng)業(yè)商機， 及其傳統(tǒng)式公司沒有和不可以很合理的將網(wǎng)絡(luò)科技和傳統(tǒng)產(chǎn)業(yè)緊密結(jié)合來完成合理的商業(yè)服務(wù)運用使用價值； 就現(xiàn)階段來講根據(jù)互聯(lián)網(wǎng)早已贏利的企業(yè)有只做搜索引擎廣告， 竟價加簡易散播二種大致方法， 企業(yè)搭建電商和互聯(lián)網(wǎng)營銷單位，并能合理運行和造成經(jīng)濟效益的寥寥無幾，歸根結(jié)底，難題出在傳 統(tǒng)公司對有關(guān)互聯(lián)網(wǎng)技術(shù)行業(yè)不了解、不了解，科學(xué)研究不深、不透這些， 一部分大集團公司、公司盡管搭建了電商單位，但由于領(lǐng)導(dǎo)干部構(gòu)思和念頭的緣故，大多數(shù)形式化，造成 的難題是好的建議無法得到重視，好的方法無法得到聽取意見，具的事兒無法得到貫徹落實，從而 產(chǎn)生了電商單位變成企業(yè)窩里斗較大的一個一部分， 但從傳統(tǒng)式中小型企業(yè)型生產(chǎn)制造類公司， 一年根據(jù)互聯(lián)網(wǎng)接 1-2000 萬業(yè)務(wù)流程的客觀事實和數(shù)據(jù)信息， 作為領(lǐng)域的大企業(yè)， 大家是不是應(yīng)當(dāng)自我反思和思考呢？
Two, the enterprise of Internet marketing opportunities and Internet application of traditional enterprise Internet application of the bottleneck opportunities in some industries and field performance there are Internet application of blank and business opportunities, and traditional enterprise not and cannot be very effective network technology and combining the traditional industry to realize effective commercial
application value; For the present through the network has been profitable company have do for advertising, bidding and simple communication two general way, the company set up the electronic commerce and the network Marketing Department, and can effectively operations and benefits can be counted, the reason is that the problem in the series of related enterprise Internet field not familiar with, do not understand, the research is not deep, not through, and so on, some big group, enterprise though the electronic Commerce Department set up, but because the leadership thought and ideas of reason, mostly become a mere formality, cause is good advice lack of respect and, good way not adopted, with things can't get out, then forms the electronic Commerce Department became one of the biggest company internal friction part, but from the small and medium enterprise production of traditional enterprise, a year through the network meet 1-20 million business of facts and figures, as the industry company, whether or not we should reflect and reflection?
三、公司互聯(lián)網(wǎng)推廣的對策及高效率迅速的方法 就傳統(tǒng)式公司互聯(lián)網(wǎng)營銷運用和推動電商過程來講， 工作中的關(guān)鍵和重要分、 長期性整體規(guī)劃和近 期方案是關(guān)鍵，在其中融合互聯(lián)網(wǎng)技術(shù)選準(zhǔn)自身的商品和精準(zhǔn)定位，尋找行得通的運營模式是第一步，是 開發(fā)設(shè)計終端設(shè)備顧客？還是創(chuàng)建營銷渠道互聯(lián)網(wǎng)？或都二者都是有？顧客是不是在網(wǎng)絡(luò)上， 是不是有實際的可 可操作性？次之， 具有基本的必要條件下融合技術(shù)性的營銷推廣運行， 才可以把互聯(lián)網(wǎng)的優(yōu)點充分運用以 及較大水平提高互聯(lián)網(wǎng)作為專用工具的低資金投入高回報比的性價比高優(yōu)點。
Three, enterprise of Internet marketing strategy and quick and efficient skills is traditional enterprise network marketing application and promote the electronic commerce process is concerned, the core and key points work, long-term planning and nearly phase of the project is the key, which combined with the Internet to find a product and positioning, find viable business model is the first step, is to develop terminal customers? Or a sales channel network? Or a combination of both? Is the client on the Internet, whether the maneuverability of the reality? Second, have basic premise condition of the combination of technical promotion activities, to the advantage of the network into full play to the largest extent with and promotion network as a tool of low cost but high cost performance advantage than that.
建網(wǎng)站方案策劃， 即是對某一網(wǎng)站站長領(lǐng)域開展用心的設(shè)定與合理布局， 嘗試將該站在類似網(wǎng)址行業(yè)里更為出色突顯，做到建網(wǎng)站者的某類針對性。建網(wǎng)站方案策劃的含意很廣，每一位網(wǎng)站站長對其體會也不 同，但基本的叫法便是建設(shè)網(wǎng)站以前全部做的一些準(zhǔn)備工作。比如，
SEO網(wǎng)址優(yōu)化、
UEO營銷推廣型網(wǎng)站建設(shè)、擬策劃方案、梳理建網(wǎng)站的 流程、剖析網(wǎng)址的狀況等方案策劃環(huán)節(jié)，在學(xué)習(xí)培訓(xùn)、日常生活之中大家所做的每一件事，所說起的每一 句話都是會歷經(jīng)人的大腦的思索，擬訂。那樣才不會把事兒做得槽糕，才可以使事兒有邏輯性的發(fā) 展，反映本人說話的技巧以及蘊涵的表達力。在古三國里，孫子兵法大事兒，豈可忍受拿別人生命 玩笑之理，三國諸葛亮老先生所做的每一件戰(zhàn)略，都是有歷經(jīng)他的慎重考慮，才使其辦事有未卜先 知之能。都說本人天賦取決于一，工作經(jīng)驗的經(jīng)驗資源取決于四，合理的融合提升取決于五。
Site planning, not only is to a webmaster industry by industry setup and elaborate layout, and try to hit the same kind website more outstanding outstanding in the field, to the site of a purpose. Site planning meaning is very wide, every webmaster to its feelings are not with, but the conventional version is a web site on all do some preparation before work. For example, SEO website optimization, UEO marketing type website construction, to plan book, the establishment of the clear steps, the condition of analysis of site planning phase, in the study, life what we do every thing, have to say a word after each of the brain would think, drawn up. So just not doing things badly, can make things one hair exhibition, reflect individual talk of the art and its contain expression power. In The Three Kingdoms, the great things, will he take others tolerate life right of the joke, by Mr Zhuge liang every piece of tactics, have passed his thoughtful, which makes it work is the first to have known. All said individual genius a, experience experience in four resources, effective integration distillation is five.
所以說， 建網(wǎng)站以前，關(guān)鍵的并并不是明白怎樣建立網(wǎng)站、建網(wǎng)站優(yōu)化，而應(yīng)該是梳理建網(wǎng)站路線、把普遍的 難題及其中后期的網(wǎng)站運營等方案策劃工作中搞好做好。
So, before the site, important and not know how to build its web site, the site optimization, and should be a clear line, the common multiple problems and later the website maintenance planning work well enough.
一、建網(wǎng)站之由，總體目標(biāo)在何方
每一個人都是有不一樣的念頭，有其與眾不同思維模式，因此很多網(wǎng)站站長建網(wǎng)站的初心的有所區(qū)別，有的想開創(chuàng)女強人的，為本人的創(chuàng)業(yè)歷程奠定基礎(chǔ);有些是創(chuàng)建個人興趣愛好型的，創(chuàng)建出歸屬于自 己人性化的網(wǎng)址;也有些是為了更好地社會發(fā)展福利型的，為了更好地惠及老百姓、服務(wù)項目有必須的群體等。不管 是所述中的哪些目地，亦或是出自于別的的念頭，要想網(wǎng)址得到活力，做的長久，基本的建 站對策是不可或缺的。
A, the site by, the goal in where everybody has different ideas, has its own unique way of thinking, so many webmaster the establishment of the purpose of the different, some want to party was founded, the road of the business for individuals to lay the foundation; Have a plenty of establishing personal hobbies type, creating belong to myself from personalized web sites; Also some for social welfare, to the benefit of the people, and the service needed people, etc. No matter which of several purpose is the above, also or of other ideas, want to web site for vitality, do long term, is the basis of building stood strategy is indispensable.
在確立了自己建站的目地以后， 還得了解自己做這一網(wǎng)址應(yīng)當(dāng)加上什 么樣種類的內(nèi)容，為哪些的群體服務(wù)項目，贏利的方法一什么。常說人不能沒有目標(biāo)，要是 擁有總體目標(biāo)以后才會出現(xiàn)驅(qū)動力，才會一偶長久的防范措施，做事能成竹在胸。
In explicit oneself after the establishment of the purpose, still have to know you're doing this website should add what does kind type of content, what kind of service for people, what a profitable way. Often say that person can not not have goals, as long as there are goals will have power after, will a accidentally long term measures, it can have a card up one's sleeve.
二、洞察領(lǐng)域規(guī)律性，取之長，擊其短 在我們明確了個人網(wǎng)頁的特性，接下去就應(yīng)當(dāng)方案策劃下一步了。
Second, insight industry rules, take long, and its short when we determine the nature of the personal website, then should planning the next step.
最先，大家應(yīng)當(dāng)洞察類似 型領(lǐng)域的一些狀況，大家必須做的便是融合很多的材料，小結(jié)該領(lǐng)域的一些詳細信息。比如，做 企業(yè)官網(wǎng)的就得知道公司業(yè)里的市場行情， 要從競爭者到潛在性的市場競爭安全隱患以及發(fā)展趨勢的發(fā)展趨勢。 它是必須本人出眾的目光及無法比擬人的商業(yè)服務(wù)味覺工作能力。 古語云：知彼知己，方能百戰(zhàn)百勝。大家要是把握住領(lǐng)域的關(guān)鍵規(guī)律性，才可以最大限度的發(fā) 揮自身的優(yōu)點，如同經(jīng)濟規(guī)律一樣都是有規(guī)律性可尋，要是認清發(fā)展趨勢就可以得到主動權(quán)，對突發(fā)性事 件做出更快最有效的反映。人非圣賢，在同種類領(lǐng)域里，在做的最極致的另外，也不太可能做 到各個方面都具到， 存有著缺點。 這時候， 大家就必須深入了解其狀況， 創(chuàng)建在自身的優(yōu)點上， 進而一得之愚地給敵人迎造一個猝不及防。在方案策劃環(huán)節(jié)，大家就應(yīng)當(dāng)有方案的方案策劃，塑造自 己的優(yōu)點，進攻競爭者的缺乏。
First of all, we should discern the similar type of some of the industry, we need to do is integrate a lot of material, summarized some of the details of the industry. For example, do enterprise web site have to know the prices of the enterprise industry, from rivals to potential competition hidden dangers and its development trend. This is the need to personal sharp sight and extraordinary people business olfactory capacity. The ancients cloud: the enemy and know yourself, you can. We want to hold the core of the industry rule, to maximize the advantages of the hair of his swing, like market law have rules, as long as see the trend can get the initiative, a thing to make the fastest thing the most effective response. Nobody is perfect, in the same type industry, in the most perfect do at the same time, it is impossible to do with every aspect, there are defects. At this time, we need to further understand the situation, based on their own advantages to lose no time to give rivals meet made a flat-footed. In the planning stage, we should be planned planning, training myself from advantage, against the lack of competition.
三、有效分派，團結(jié)互助 創(chuàng)建一個持續(xù)性的高品質(zhì)網(wǎng)址不是一個人的工作能力能夠做得最好是的， 一位智謀雙全的商業(yè)服務(wù)家 也必須精英團隊的幫助才可以充分發(fā)揮其聰慧的優(yōu)點， 一位全球性的科學(xué)研究開發(fā)設(shè)計師也必須精英團隊的合作， 才 能將其極致的設(shè)計構(gòu)思轉(zhuǎn)換變成實際的物質(zhì)。因而， 精英團隊的團結(jié)互助，有效職責(zé)分工也歸屬于建網(wǎng)站策 劃范圍內(nèi)。 四、網(wǎng)址中后期的基本性維護保養(yǎng) 網(wǎng)址中后期的基本性維護保養(yǎng)， 也是網(wǎng)站規(guī)劃的重要一步， 它不但關(guān)聯(lián)到個人網(wǎng)頁創(chuàng)建或是贏利目地優(yōu)劣，并且關(guān)聯(lián)到全部網(wǎng)址所努力的勤奮與心力，因而，網(wǎng)站規(guī)劃中是不是牽涉到這一 步很重要， 堅信很多新手站長建網(wǎng)站都不容易充分考慮這漫長的一步的， 學(xué)一步走一步那樣的彼彼 皆是，簡易的方案策劃一下就急不可耐的優(yōu)化了。
Three, rational distribution, the unity cooperation to build a lasting quality web site is not a person's ability to do best and a wit and proper business home also need the help of the team can play the advantage of wisdom, an international research and development division also need team collaboration, just to take its perfect idea into the reality of the product. Therefore, the team solidarity, rational division of labor also belong to the category for multiple strokes. Four, web site later basic maintenance of website later basic maintenance, also is the key step web site planning, it is not only related to personal webs
ite set up or profit purposes, good or bad, but also relates to the website's efforts and the painstaking care, therefore, website planning is involved in to this in step is important, believe that many new adsense site won't consider this distant step, learn step step such bee-bee all is, simple planning once eager optimization.
常說的網(wǎng)址中后期維護保養(yǎng)就是指，在自身的網(wǎng)址優(yōu)化 來到一定的排行以后，開展平穩(wěn)的升級內(nèi)容，做個營銷推廣等。看起來簡易的一步，其實有著激 烈的市場競爭， 如果我們能夠 早在網(wǎng)站建設(shè)環(huán)節(jié)就方案策劃好啦這一切， 把握競爭者的詳細信息和所 出現(xiàn)的難題等，堅信很多優(yōu)化網(wǎng)址的難題都是會得到解決了。
Often say web site later period maintenance is to point to, in their own website optimization to certain list, stable updated content do promotion, etc. The seemingly simple step, actually contains the shock of intense competition, if we can early in the website construction phase of planning well it all, grasp the rival details and the problems occurred in the and so on, it is believed that many to optimize your questions can be easily solved.
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