做為網絡時代的支點的網址，也是大家關心的網絡熱點：政府部門運用網站推廣自身的施政綱領，日漸變成與老百姓溝通交流的淘寶直通車；公司運用網站推廣自身的品牌形象，發掘無盡創業商機；本人運用網址展現個性化風彩，建立相互溝通交流的公路橋梁。愈來愈多的人期待有著網址，開拓網絡時代里的一片乾坤。怎樣設計方案一個出色的網站呢？有關這個問題，大家探討的許多，能夠 探討的內容也許多，加上網絡科技的迅猛發展，難以明確提出一個肯定權威性和恰當的設計理念，依據以往的工作經驗和自身的構思小結出下列好多個構思：
As a network of support for the web site in the world, but also people concerned hot: the government used website propaganda their platforms, increasingly become the through train communication with the people; Enterprise use website propaganda his image, mining the unlimited business opportunities; Personal use website show individual character style, create each other's bridge of the communication. More and more people wish to have a web site, open up the network in the world of a slice of heaven and earth. How to design a good website? On this question, people to discuss a lot of, can discuss the contents and many, together with the rapid development of network technology, it is difficult to put forward a absolute authority and the correct design idea, based on past experience of his thoughts and summarized the following a few ideas:
一、精準定位網址的主題風格和名字（The theme of the website localization and names）
網址的主題風格也就是網址的主題，
北京市網站設計剛開始最先碰到的難題。網址主題稀奇古怪,應有盡有，要是想的到，就可以把它制做出去。主題能夠 有不計其數種。這么多主題，如何選擇呢？遵照的標準以下：
The theme of the website is the subject of website, Beijing website design began the first meet problem. Website various themes, full of beautiful things in eyes, as long as wanted, you can take it produced. Subjects can have thousands of kinds of. So many subjects, how to choose? The principles of the following:
1、主題風格要小而美 網址的較大特性便是新和快，現階段最受歡迎的個人中心全是每日更新乃至幾個小時升級一次。全新的調查報告也顯示信息，互聯網上的"主題風格站"比"必備站"更受大家鐘愛，就如同經銷店和百貨商城，假如必須買某一方面的物品，毫無疑問會挑選專買店。
Subject to small and fine web site that the biggest characteristic of new and faster, at present the most popular personal homepage is updated every day even updated once a few hours. The latest survey result also shows, on the network "theme stand" than "sure-fire stand" more popular, like stores and department stores, and if I need to buy a hand things, will choose only buy store.
2、主題最好是就是你自身善于或是鐘愛的內容 興趣愛好是制作網頁的驅動力，沒有激情，難以制作出出色的網址，那樣在制做時，才不容易感覺無趣或是心有余而力不足。
Is your best subject at or the content of the love interest is making the power of the web site, no passion, it is difficult to design a good website, so in production, don't feel bored or ambition.
3、主題不必太濫或是總體目標太高 假如主題早已明確之后，就可以緊緊圍繞主題給網址起一個姓名。網站名，也是網站設計的一部分，并且是很重要的一個因素。和現實生活中一樣，網站名是不是浩然正氣，洪亮，易記，對網址的品牌形象和宣傳推廣也是有非常大危害。我們建議是：1、名字要正 2、名字要易記 3、名字要有特點 4、要合適
SEO、UEO。
Don't abuse or subject matter too high if theme has identified target after, it can be subject to a website on a name. Web site name, is also part of the web design, and it's one of the crucial factors. As in real life, the web site name is upright, loud and clear and easy, of the site's image and promotional also has very big effect. My advice is: 1, the name is 2, to name to want to remember 3, 4, to name a characteristics should be suitable for SEO, UEO.
二、精準定位網址的CI品牌形象（The CI website localization image）
說白了CI(corporate identity)，意思是根據視覺效果來統一企業的品牌形象。一個優秀的網址，和實體線企業一樣，必須總體的品牌形象包裝和設計方案。精確的，有創意的CI設計，對網址的宣傳推廣有事倍功半的實際效果。實際的作法是：
The so-called CI (corporate identity), meaning through the visual to unified enterprise image. An outstanding website, and entity company, need to be the whole image packaging and design. Accurate, creative CI design, website promotion have twice the result with half the effort. The specific methods:
1、網站設計的標示(logo) 就好似商標logo一樣，標示就是你網站特點和內函的充分體現，看到標示就要大伙兒感悟到你的網站。
Web design mark (logo) as trademark, the sign is the characteristic and the connotation of your site embodiment, saw signs so everyone associate with your site.
2、網站設計的規范顏色 網址給人的第一印象來源于視覺沖擊，明確網址的規范顏色是非常關鍵的一步。提示一點
要留意顏色的有效配搭。
Web design standard colour to web site the impression from visual impact, sure web standards is quite important step color. Remind a bit to pay attention to colorific reasonable collocation.
3、網站設計的規范字體樣式 和規范顏色一樣，規范字體樣式就是指用以標示，題目，主菜單的獨有字體樣式。
Web design standard font and standard colour, standard font that is used for mark, title, the main menu of the special font.
4、網站設計的宣傳語 還可以說成網址的精神實質，網址的總體目標。用一句話乃至一個詞來高寬比歸納。相近具體日常生活的廣告宣傳經典話語。
Web design publicity slogans also say, is the spirit of the site, the goals of the web site. Use a word or even a word to highly generalization. Similar ads gold in actual life sentences.
三、明確網址的頻道（Determine the column of web site）
創建一個網站如同寫一篇文章，最先要擬好大綱，文章內容才可以主題風格確立，層級清楚。假如網址構造不清楚，文件目錄繁雜，內容東一塊西一塊。結果不僅訪問者看得糊里糊涂，自身擴大和網站建設維護也非常艱難。網址的主題明確后，而且搜集和機構了很多有關的材料內容，但怎樣機構內容才可以吸引住網民們來訪問網址呢？頻道的本質是一個網站的考試大綱數據庫索引，數據庫索引應當將網址的行為主體確立顯示信息出去。一般的網址頻道分配要留意下列幾層面：
Build a web site like to write an article, the first to draw up the outline, the theme can clear, clear hierarchy. If the structure of the website are not clear, possibly directory, content east a cake of west a piece. The results not only your visitors see more confused, expanded and maintenance of website is difficult. The subject of website is determined, and collect and organize many relevant data content, but how to organize the content to attract users to browse the web site? The essence of the column is a website of the outline of an index, the main body of the site should be clearly displayed. General website column arrangement should pay attention to the following aspects:
1、要圍繞主題風格（To on track4）
將你的主題風格按一定的方式歸類并將他們做為網址的主頻道。主題風格頻道數量在總頻道時要占較大優勢，那樣的網址顯的技術專業，主題風格突顯，非常容易給人留有深刻的印象。
Will your theme according to certain method classification and use them as the Lord of the web column. The number of columns in the overall theme of the column to dominated, such a web site the significant professional, the subject is prominent, easy to give a person leave deep impression.
2、開設最近更新或網址手冊頻道
Set up recently updated or website guide columns
開設"最近更新"的頻道，是為了更好地照料常到的瀏覽量，給你的首頁更有個性化。假如首頁內容巨大，層級較多，而又沒有網站內部的百度搜索引擎，設定"本網站手冊"頻道，能夠 協助初訪者迅速尋找她們要想的內容。
Set up "recently updated" column is to take care of the visitor often, let your home page is more humane. If your home page content huge, level is more, and no stand inside the search engine, setting, "this site guide" column, can help quickly find they want to symbolise the content.
3、開設能夠 雙向交流的頻道例如社區論壇，留言本，郵件歸檔等，能夠 讓訪問者留有她們的信息內容。
Can set up the column of bilateral exchanges such as BBS, guestbook, mailing list, and can let your visitors leave their information.
4、開設免費下載或疑難問題回應頻道
Download or set up the common problems answer columns
網絡的特點是資源共享。如在你首頁上設定一個教材下載頻道，有利于來訪者免費下載所需材料。此外，假如網站常常接到網民有關某層面的難題信件，最好是開設一個疑難問題回應的頻道，既便捷了網民，還可以節省自身大量時間。
The characteristics of the network is sharing information. As in your home page set on a material download columns, facilitate visitors download material. In addition, if the site often receive certain aspects of the problem about the letter, the best set up a common problem answer column, which is convenient for the net friend, also can save yourself more time.
四、明確網址的文件目錄構造（Determine the directory structure of a web site）
網址的文件目錄就是指你建設網站時建立的文件目錄。比如：再用frontpage98建設網站時都默認設置創建了網站根目錄和images(儲放照片)根目錄。文件目錄構造的優劣，對訪問者而言并沒什么很大的覺得，可是針對網站自身的提交維護保養，內容將來的擴大和移殖擁有 關鍵的危害。下邊是創建文件目錄構造的一些提議：
Web directory is to point to a website you when the directory to create. For example: in a web site frontpage98 when the default set up the root directory and images (store pictures) subdirectories. Directory structure is good or bad, it is not for your visitors what too big feeling, but for the site itself upload maintenance, the content of the future expansion and transplantation has important effect. Below i
s a list of some of the Suggestions established structure:
1、不必將全部文檔都儲放在根目錄下，會導致文檔多頭管理
Don't put all the files are stored in the root directory, can cause file management confusion
你經常分不清什么文檔必須編寫和升級，什么沒用的文檔能夠 刪掉，什么是關聯的文檔，危害工作效能。此外，上傳速度慢。網絡服務器一般都是會為網站根目錄創建一個文檔數據庫索引。當您將全部文檔都放到根目錄下，那麼即便你只提交升級一個文檔，網絡服務器也必須將全部文檔再查找一遍，創建新的數據庫索引文檔。很顯著，文檔量越大，等候的時間也將越長。因此，盡量減少網站根目錄的文檔儲放數。
You often do not clear which files need to edit and renewal, which useless files can be deleted, which is linked to the file, influence the work efficiency. In addition, upload speed. Server will generally for the root directory to establish a file index. When you put all the files in the root directory, so even if you only upload update a file, server also need to put all the files to retrieval again and create a new index files. Obviously, the greater the amount documents, wait for the time will be the more long. So, as far as possible to reduce the number of storage root directory.
2、按頻道內容創建根目錄
According to the content column establish subdirectories
根目錄的創建，最先按主菜單頻道創建。比如:公司網站能夠 按公司概況，產品簡介，價錢，線上訂單，意見反饋聯絡等建立完善文件目錄。別的的主次頻道，相近what's new，友情鏈接內容較多，必須常常升級的能夠 創建單獨的根目錄。而一些關聯性強，不用常常升級的頻道，比如：有關本網站，有關網站站長，網站歷經等能夠 合拼放到一個統一文件目錄下。全部程序流程一般都儲放在特殊文件目錄。比如：CGI程序流程放到cgi-bin文件目錄。全部必須免費下載的內容也最好是放到一個文件目錄下。
The establishment of the directory, according to the main menu first established columns. For example: enterprise sites may according to company's introduction, product introduction, price, online order, such as the establishment of corresponding feedback contact list. Other secondary columns, similar to what 's new content more, connect, friendship needs to be updated frequently can establish independent subdirectories. And some strong correlation, don't always need to update the columns, for example: about this site, about the webmaster, etc can be combined on site through a unified directory. All the programs are usually stored in specific directory. For example: CGI program in CGI-bin directory. All need to download content also had better be put in a directory.
3、在每一個主頻道文件目錄下都創建單獨的images文件目錄
Each column in the directory is the establishment of an independent images directory
為每一個主頻道創建一個單獨的images文件目錄是最便于管理的。而根目錄下的images文件目錄僅僅用于放主頁和一些主次頻道的照片。
Each column for the Lord set up a separate images directory is the most convenient management. And the root directory of the images are just used to put home page directory and some minor column picture.
4、文件目錄的層級不必過深
Directory level not too deep
文件目錄的層級提議不必超出3層，維護保養管理方法便捷。
Directory of the proposal is not more than 3 layers level, convenient maintenance and management.
5、不必應用簡體中文文件目錄
Don't use Chinese directory
6、不必應用太長的文件目錄
Don't use a long list
五、明確網址的連接構造（Sure web link structure）
網址的連接構造就是指網頁頁面中間互相連接的網絡拓撲結構。它創建在文件目錄構造基本以上，但能夠 超越文件目錄。建設網站的連接構造有二種基礎方法：
Web link structure is to point to page links between the topological structure of each other. It is based in the directory structure basis, but can cross the directory. Website link structure has two basic ways:
1、樹形結構連接構造
Tree link structure
相近DOS的文件目錄構造，主頁連接偏向一級網頁頁面，一級網頁頁面連接偏向二級網頁頁面。那樣的連接構造訪問時，一級級進到，一級級撤出。優勢是條理清楚，來訪者確立了解自身在什么位置，不容易"迷"路。缺陷是訪問高效率低，一個頻道下的子網頁頁面到另一個頻道下的子網頁頁面，務必繞經主頁。
The directory structure of a similar DOS, home page links to level 1 page, level 1 page links to level 2 pages. This link structure browsing, YiJiJi into, YiJiJi exit. The advantage is a clear and organized, the visitor clear know what position, not "fan" way. Defect is browsing low efficiency, a column of the child pages to another section of the child pages, must by the home page.
2、星狀連接構造
Star shaped link structure
相近網站服務器的連接，每一個網頁頁面彼此之間都創建有連接。這類連接構造的優勢是訪問便捷，隨時隨地能夠 抵達自身喜愛的網頁頁面。缺陷是連接過多，非常容易使訪問者迷了路，分不清自身在什么位置，看過是多少內容。
Similar web server link, each page have est
ablished a link between each other. This link structure is the advantage of browsing convenient, can arrive at any time you like page. Defect is links too much, easy to make browsers get lost, do not clear himself in what position, see how much content.
這二種基礎構造都僅僅理想化方法，在具體的網站設計中，一直將這二種構造混和起來應用，做到較為理想化的實際效果。比較好的計劃方案是：主頁和一級網頁頁面中間用星狀連接構造，一級和下列各個網頁頁面中間用樹形結構連接構造。
The two basic structure is the ideal way, in the actual web design, will always be the two structures using mixed up, which is the ideal effect. Good plan is: home page and level 1 page with star shaped link between structure, level and at all levels between the page with tree link structure.
六、網站設計的總體設計風格（The integral style of the web design）
設計風格(style)是抽象性的，就是指網站的總體品牌形象給訪問者的綜合性體會。這一"總體品牌形象"包含網站的CI(標示，顏色，字體樣式，宣傳語)，版塊合理布局，訪問方法，易用性，文本，語調，內容使用價值，存有實際意義，網站殊榮這些眾多要素。怎樣塑造網站布局呢？我們可以分那樣好多個流程：
Style (style) is abstract, it is to point to the site's overall image to the visitor's comprehensive experience. The "overall image" includes the site's CI (symbol, colors, fonts, slogans), page layout, browsing way, interactivity, text, tone, content value, the meaning of existence, honor and so on many factors site. How to set up the site style? We can share such several steps:
1、相信設計風格是創建在有使用價值內容以上 一個網站有設計風格而沒有內容，就如同繡花枕頭一包草，如同一個性情高傲但卻目不識丁的人。你最先務必確保內容的品質和使用價值性，它是最基礎的。
That style is built on a value on a web site content has no style and content, like embroidered pillow a pack of grass, like a character arrogant but couldn't read. First you must ensure that the quality of the content and value sex, this is the most basic.
2、你需要完全弄清楚自身期待網站給人的印像是啥
You need a thorough make clear oneself hope site gives the impression of What?
3、在確立自身的網址印像后，剛開始勤奮創建和提升這類印像.
In clear your own web site after impression, began to establish and strengthen this impression.
文中公布于北京市網站建設企業酷站科技http://www.ttscar.com.cn">
來源于申明：以上內容一部分(包括照片、文本)來自互聯網，若有侵權行為，請立即與本網站聯絡（010-57218159）。
如沒特殊注明，文章均為酷站科技原創,轉載請注明來自http://www.ttscar.com.cn/jianzhanzhishi/3264.html
服務熱線
18911184380
