互聯網營銷發展趨勢迄今，愈來愈多的中小企業都將電商視作企業網絡營銷新的突破點，資金投入很多的資產進行互聯網推廣宣傳。殊不知非常值得警覺的是，超出八成創業者、營銷推廣技術人員在擴展互聯網營銷(
SEO)全過程中，過多的關心推廣方法自身，卻對本身商品信息的發掘與知名品牌構建欠缺管理方法觀念。
The network marketing development has been, more and more of the small and medium enterprise to electronic business as a new growth point of enterprise marketing, spend a lot of money on network promotion propaganda. Yet it is alert, with more than eighty percent of the entrepreneurs, marketing management personnel in expanding network marketing (SEO) process, too much focus on promotion way itself, but to their own product information mining and brand construction of a lack of management consciousness.
在這類營銷推廣構思的危害下，逢人便問“你有什么好的推廣營銷方式”就變成一種難堪的現況。
In this under the influence of marketing ideas, meet a person then asked, "do you have any good marketing promotion channel" is a kind of embarrassing situation.
實際上，一切公司依據本身商品/服務項目特點、公司區位優勢等，在融合百度搜索引擎、第三方B2B平臺、社交媒體等層面都是有與眾不同的資源誘惑力。資源誘惑力通常能釋放出比營銷推廣資金預算更大的價值，而它的充分發揮必須的剛好是公司最善于商品深層分析。
In fact, any enterprises according to their own product/service characteristics, such as enterprise resource advantage, in integrating B2B search engine, the third party platform, social networks are unique resource attraction. Resources attraction often can send out a marketing budget than larger market value, but it is just to play the most good at depth analysis enterprise products.
企業官網大部分沒有網絡 訂貨作用乃至留言板留言系統軟件，便能夠 看得出大家對企業官網使用價值的輕視。
The enterprise website majority does not have an order function, or leave a message system network, they can see that we value of enterprise web site equanimity.
那麼該怎么制作一個能夠 合理宣傳策劃公司及商品信息并可產生具體買賣的企業官網呢？又該怎樣來開展宣傳推廣呢？酷站科技
北京市網站建設服務提供商幫您處理這個問題
So how to make a can effective propaganda enterprise and products information and will bring the real deal enterprise website? How to promotion? Shang pin Beijing China website construction service businessman gang you solve the problem
網址作用切勿虛有其表
Site function was of avoid by all means
如今許多公司的網址做得十分大，且功能完善，認為那樣才可以吸引住人氣值，實際上那樣做不但要花許多的錢在網站建設上，并且作用過多還會繼續使訪問者頭暈眼花繚 亂，手足無措。請檢查一下你的企業官網，是不是有很多作用從沒有被訪問者應用過呢？一定會有。因此，網址不追求大，不貪心，但求最好用的作用。盡可能使網頁頁面干凈整潔 簡易，實際操作方便快捷，那樣便提升了總體目標訪問者應用網址各種各樣作用的概率，不然雜亂無章繁瑣的設定會使訪問者造成負面信息的訪問感受，迅速便會因喪失細心而離開。
Now many enterprise web site is very great, and the function is all ready, thought that in order to attract popularity, in fact this is not just to spend a lot of money in the website construction, and the function is too much still can make the dazzling visitors sound disorderly, helpless. Please examine your enterprise web site, whether to have many functions by visitors from not used? Sure will be. So, the website not pursuing big, not perfection, but the most practical function. Make the page clean simple, convenient operation, thus increasing the target visitors use website the possibility of all sorts of function, or mixed and disorderly complicated Settings make them produce negative browsing experience, will soon lose patience and left.
高寬比互動交流
Highly interactive
網址務必具備高寬比的交互性，并非僅是一個網路版的宣傳頁，要讓訪問者能夠 根據網址開展各種各樣互動交流個人行為，包含立即聯絡公司客戶服務中心、留言版或資詢、線上購買物件、發帖子等，總而言之，要讓網址（公司）和訪問者互動交流起來，根據網址把訪問者和公司相互連接。能互動交流的地區越多，這一網址的使用價值就越大。因 為僅有和訪問者造成溝通交流并可幫訪問者處理具體難題，例如能夠 回應他的提出問題或立即選購商品，對訪問者而言你的網址才算是有性命的，有使用價值的。
The website must have a high degree of interactivity, not only is a network flyer, want to let viewers can through the web site for various interactive behavior, including direct contact enterprise service center, online message or consulting, online order goods, comment, etc, in short, to make a web site (enterprise) and your visitors interactive up, through the web site visitors and enterprise joined up. The more interaction can place, the greater the value of the site. For to be only the generation and communication and can help your visitors to solve practical problems, such as can answe
r his questions or directly to buy the products, to your visitors to your web site is the life, has the value.
視覺效果統一
Visual unity
網址的視覺效果層面要和公司的VI視覺識別系統系統軟件相統一，假如公司沒有VI視覺識別系統系統軟件，那麼還要和公司或產品有視覺效果化的聯絡，那樣能夠 提高訪問者對公司及商品的視覺效果化一致性了解及加重印像。
The website vision and enterprise VI to visual identification system unifies, if the enterprise did not VI visual identity system, so will and enterprise or goods are the visual contact, it will enhance your visitors to enterprise and the product visualization consistency and deepen understanding impression.
設定感受原素
Set experience elements
現在是一個重視人性化感受的時期，能為顧客出示與眾不同的與商品及公司有關的各種各樣感受將對推動市場銷售與提升感染力有積極主動的協助功效，網址還可以做為消費者開展感受的關鍵步驟，要讓企業官網變成訪問者的感受場所，恰當地把網上與線下推廣觸碰融合起來，讓訪問者參加進去。例如許多電腦上制造企業的網站制作了三維產品模型，訪問者能夠 根據鼠標單擊查詢商品的隨意部位，乃至能夠 開啟虛擬電腦的顯示屏或電腦光驅等。當感受者有 一切疑惑，線上與線下好幾條溝通交流管路能夠 在5秒內使訪問者與產品客服人員建立聯系，假如明確選購，迅速貨品便會被送至府第，這時便能夠 在網址上查出自身電腦上和 客戶的基本信息并能夠 報名參加客戶或vip會員的各種各樣主題活動。
Is now a notice of personalized experiences era, consumers can provide unique and products and enterprise all kinds of relevant experience to promote and improve sales will have a positive role to help affinity, the website also can serve as an important link of the experience of the customers, and let the enterprise website a visitor experience venues, the ably online and offline contact combined, let your visitors involved. Like many computer manufacturing enterprise website made a 3 d product model, viewers can through the mouse to click the check product any position, can even open the virtual computer screen or cd-rom, etc. When the experience has any questions, online communication channel can be more than line in 5 seconds and commodity make visitor contact customer service personnel, if determine to buy, and soon the goods will be sent to the applicant, at this time will on the web site to check their computer users and the relevant information and may participate in the activities of user or member.
宜家家具的網址更發布了屋子與家俱中間隨意配搭組成的感受作用，訪問者能夠 把喜愛的家俱一樣樣“拽”進一間虛似的屋子中隨意放置，以做到選購前 便能夠 見到選購后的實際效果，這一舉動巨大地營銷了其商品。像那樣的線上與線下互動交流與自主創新，會讓訪問者充足感受到網址的真實有效和應用性，之后當然會把這個網址做為購 買有關產品最方便快捷的方式。
Ikea site launched the room with furniture more freedom and tie-in combination between the experience function, viewers can like furniture again "fly" into a virtual room in free put, in order to achieve before purchasing were able to see the effect after the purchase, which greatly promotion its products. Such online offline interaction and innovation, will let your visitors to fully experience the authenticity of the site and practical, after the site as a natural the purchase goods related to buy the most convenient way.
生產制造市場銷售氣氛
Manufacturing sales atmosphere
在中國，網上購買產品還不夠普及化，訪問者許多情況下想選購，但卻又有很多顧忌，這時候就需要運用人的本性的從眾效應來營造選購氛圍，為此來消除顧客的顧 慮。例如在購買產品網頁頁面顯示信息很多別的消費者的選購信息內容，這會提升訪問者的選購自信心，乃至沒有選購準備的訪問者見到大伙兒的行為也會參加到在其中。如同商場的整 點打折優惠一樣，見到他人瘋狂的限時搶購產品，自身本能反應的也會造成購買欲望并添加在其中，盡管自身壓根沒有選購方案。還可以用一些權威性的強烈推薦及證實來消除顧客的 顧忌，如專家預測、有關組織強烈推薦及驗證等。
In China, online purchase goods are not widely available, many visitors when want to buy, but the but again have a lot of concern, would then use the human nature inclines to create atmosphere psychological purchase, tries to dispel the trust their consumers. For instance in order goods page shows a lot of other buyers purchase information, which will increase the visitor's confidence, not even buy going to see all of your viewers the move will also participating in them. The whole point of the supermarket like discounts and promotions, see others crazy snapping up goods, also can produce instincts of their own to buy and join them, even though they didn't purchase plan. Also can use some of the authority recommended and prove to dispel concerns of consumers, such as experts recommend, relevant institutions and recommended authentication and so on.
網址搞好以后毫無疑問便是要做推廣了，怎么讓顧客粘著你的網址，那就得看中后期的優化與營銷推廣了。
Web site is to be sure do after the promotion
, how to let the customer gelling your website, that is about to see later optimization and promotion.
設計方案關鍵詞
Design key word
適當的關鍵詞會把應用百度搜索引擎的訪問者吸引住到你的站上來，但針對企業官網而言，關鍵詞的設定方式不應該和以網址為經營主體的站同樣。企業官網關鍵詞的應用標準是一定要抓訪問者關心的關鍵，即訪問者最關注的難題，而相匹配關鍵詞，網址上務必要有相對的解決方法或對訪問者有使用價值的信息內容，僅有那樣吸引住來的訪問者才很有可能轉換為有使用價值的總體目標顧客。單純性靠關鍵詞吸引住來很多的訪問者對企業官網而言是沒有很大實際意義的。
The key words will put right the use of the search engine to attract visitors you stand up, but for enterprise web site for, key words setting method should not and on the website for the business of the main body of the same station. The enterprise website to key words use principle is certain to catch your visitors the core of the attention, that is the biggest concern of the visitor, and corresponding key words, web site must have corresponding solutions to your visitors or valuable information, the only way to attract visitors might into valuable target consumers. Simply by keyword attracted a lot of visitors to the enterprise website for is not much larger significance.
培養高滿意度訪問者
Foster high loyalty of your visitors
點擊量稱之為是互聯網使用價值考量器，十分關鍵。但針對企業官網而言就并不是那樣，有高的總流量雖然關鍵，但能夠 造成經濟收益的總流量更關鍵，即吸引住大量總體目標消費者人群，然后發展趨勢申請注冊客戶，自然，申請注冊客戶能夠 享有一些其在乎的權利，為此搜羅忠實的訪問者，最后轉換為消費，由于有時候訪問到某一網址便馬上消費的狀況非常少，有一個訪問者掌握與信賴的全過程。
Click-through rate was called network value measure device, is very important. But for the enterprise website is not such, have high flow is important, but the flow of business value can produce more important, and that attract more target customer groups, and then developing registered users, of course, registered users can enjoy some of the care about privilege to snare loyal viewers, and eventually into consumption, because occasionally go to a web site immediately of consumption, few have a visitor understand and trust in the process.
開展有使用價值的鏈接交換
A value of the link exchange
關鍵和兩大類網址交換友鏈：1、總體目標訪問者（顧客）同樣但不造成競爭關系的其它行業企業官網。2、總流量非常大的領域有關門戶網。其他沒有很大使用價值的連接不必互換，那般總是使你的網址越來越很雜亂無章，減少訪問者的訪問興趣愛好，分散化專注力。
The main and two kind website link exchanges: 1, the target visitors (consumer) the same but do not produce competitive relations of the other industry enterprise web site. 2, the flow of a relevant industry portal. Other do not have too great value of the links don't exchange, and that will only make your website become very mixed and disorderly, reduce your visitors browsing interests, distractions.
自然排名
Search rankings
假如你所屬領域或公司合適開展互聯網營銷與營銷推廣，那麼能夠 選購百度搜索、Google等百度搜索引擎的關鍵詞排名或廣告欄，這會大大增加大家企業官網被總體目標訪問者尋找的概率。但如果是一些互聯網充分發揮不上很大功效的領域或公司，如健身會所、美容店、餐館等當地消費特點顯著的公司就沒必要在網址上花銷過多錢財與活力。
If you own industry or enterprise for network marketing and promotion, then can buy baidu search engine Google, such as the key word ranking or advertising a, it will greatly increase your website visitors find goal by enterprise of chance. But if it is some network do too big effect of industry or enterprise, such as the gym, beauty salon, restaurants etc. Local consumer features obvious enterprise is not necessary in web site spend too much money and energy.
讓訪問者有一定的獲得
Let your visitors have gained
一個取得成功的網址務必要具有這一作用，盡管訪問者不一定會立刻選購大家的商品，但根據大家網址有一定的獲得得話也會提升其對公司及商品的友好度與再度惠顧的很有可能。例如有總體目標消費者關心的各種各樣新聞報道、基本常識、提示等，要是總體目標訪問者（總體目標顧客）很感興趣并常惠顧，終究會開展消費，最少能夠 提升知名品牌的感染力，和客戶體驗度（
UEO）。
A successful website must have this function, although your visitors will not necessarily buy your products immediately, but through the web site you harvest will also increase the words of enterprise and the product likability and the possibility of patronage again. For example, there are all kinds of news of the target customer pay attention, common sense, remind and so on, as long as the target visitors (target consumers are interested and often patronage, will sooner or later for consumption, at least we can increase the affinity of brand, and the user e
xperience degrees (UEO).
設定方便快捷按紐
Setup convenient button
設定一些要是訪問者點一下一下就可以進行實際操作的方便快捷作用按紐，例如“加入收藏”、“設為首頁”、“強烈推薦朋友”等。這種“微薄之力”便可進行的實際操作能夠 合理提升自身網址再度被訪問和被推薦的機遇。
Set some as long as your visitors click on it can complete the operation and convenient function button, such as "collection site", "set for home page", "to recommend to friends", etc. These "easy" and can finish operation can effectively increase their site was again by the chance to view and promotion.
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