1.大流量關鍵字(Big flow keywords)
每一個領域都是會有大流量的關鍵字。網址的主關鍵字挑選,自然首先選擇總流量大的,大流量是互聯網銷售的根基。從這一視角上講,要是在
SEO工作能力確保的前提條件下,選擇什么關鍵字都并不是難題。殊不知大流量的關鍵字一般分為二種,一種是真正總流量,反映了具體客戶的要求,平穩而合理,市場競爭一般也較為猛烈,一種是虛報總流量,用手機軟件刷來的,短期內內的大流量造成,又或者是某一惡性事件引起的搜索指數猛增,例如“央視春晚睡覺姐”“劉謙魔術揭密”相近的惡性事件,能讓關鍵字不斷幾個星期時間都很高。可是,針對必須長期性發展趨勢的網址而言,根據總流量來分辨關鍵字一般并不是聰明的作法。執行能力、資產、人力資源、時間等一些列seo資金投入與你的收益是不是能給你掙錢?大流量關鍵字用大氣力做上來了,能確保你是贏利的嗎?
Every industry can have big flow of key words. The Lord of the web site keywords choose, of course a priority traffic flow, big flow is the cornerstone of the web site selling. From this perspective, as long as the ability to ensure SEO, under the premise of choosing what to key words is not the issue. However great the flow of key words usually divided into two kinds, one kind is real flow, the response of the actual needs of the users, stable and efficient, the competition is normally intense, one kind is false flow, brush with software, a brief period of big flow produce, or an event trigger search volume surge, such as "day television gala sleep elder sister" "liu qian magic revelation" of similar events, can let the key words for weeks time are very high. But, the need for long-term development of the website for, through the traffic to judge keywords are usually not wise practices. Executive power, money, manpower, time and so on a series of seo input and you can let you make money if return? Big flow keywords using the strength to do up, can ensure that you is profitable?
2.過度精確的關鍵字(Too precise keywords)
怎樣考慮關鍵字的精確水平。舉個事例,你是名汽車維修職工,必須北京找這些方面的工作中。“北京汽修技工招聘”就需要比“汽車維修招騁”精確的多。許多公司在投放廣告時也會犯那樣的不正確。實際上,許多客戶在接受到您的信息傳播時全是處于被動接受的,記憶力水平比較有限,你覺得有哪一個人要記牢廣告宣傳中某公司的精確姓名。例如大家企業的網站建設新項目,檢索“北京市校園內網站建設”就需要比“北京市網站建設”精確的多,可是檢索前面一種的總流量大部分一個月才會造成好多個。越發精確的詞越不易操縱總流量的是多少。雖然百度搜索引擎會智能化組成關鍵字,幫你簡單化關鍵字的難度系數,可是假如你將關鍵字精準定位得過度精確,反倒因小失大。
How to consider the accurate degree keywords. For example, you are an automobile workers, need to be in Beijing for that. "Beijing automobile mechanic recruitment" is better than "motor repair recruiting" more accurate. Many enterprises in advertisement when also can make such mistakes. In fact, many users at receive your information dissemination are passive reception, memory a limited degree, you said what people will remember the advertisement in the name of a company accurately. Such as our company website construction project, search "Beijing campus website construction" is better than "Beijing website construction" more accurate, but the search former flow basically a month will produce a few. The more accurate word is not easy to control the flow of how much. Although the search engines will be intelligent combine keywords, help you simplify the difficulty of the key words, but if you put the key words positioning too precise, but the loss outweights the gain.
3.以偏概全的關鍵字(Speculative keywords)
關鍵字的挑選必須與領域、與客戶密切聯系,拍腦袋妄想出去的關鍵字一般難以實現。例如一個英文網站建設企業的網址,你可以想起“英語網站建設”與“英文網站建設”2個關鍵字的區別嗎?假如你挑選了“英文網站建設”也許你的關鍵字總流量要喪失一大半。不重視客戶習慣性和行業規范,即便你想起了,一字之差失之千里。誰可以決策你關鍵字的用此規則,非常簡單的方式便是看一下客戶在檢索些哪些,看著你的競爭者網址的關鍵字排名,看著你的領域關鍵字排名。堅持實事求是,才算是關鍵所在啊。
Key words choice needs and industry, and the user closely and pat head out of the key words often dream it won't work. For example an English website construction company website, you can think of "English website construction" and "English website construction", the difference between the two key words? If you choose the English website construction "I'm afraid your keywords flow to lose by more than half. Don't respect user habits and industry standards, even if you think about, YiZiZhiCha exact. Who can decide you with this code of keywords, the simplest method is to look at what users search, look at your competition web sit
e keywords ranking, see your industry keywords ranking. From the reality, is a hard truth ah.
4.地區性的關鍵字汽車隔熱膜(The regional keywords heat insulation membrane)
許多服務型會在網址中注重地區專有名詞,例如“
北京市網站建設”“北京市網站建設企業”。大伙兒能夠 動手能力來搜索一下,便會發覺百度搜索引擎的一個體制,便是在不一樣的地區檢索同一個詞,出現的排行是不一樣的,比如我還在上海與北京另外檢索“網站建設”,出去的結果全是本地權重值非常好的網址,而南京本地檢索“北京市網站建設”和“北京市網站建設企業”出去的前三名基本一致。這針對很多地區性公司而言較為智能化,省掉大家許多不便,在解決關鍵字上,能夠 空出大量的活力找尋有關行業關鍵詞。
Many service enterprise will be on the site where emphasis on terms, such as "Beijing website construction" "Beijing website construction company". You can begin to search, you will find a mechanism of search engine, which is in different areas of the same word search, appear ranking is not the same, for example I in Beijing and Shanghai and search "website construction", come out, the result is the local weight very good website, and in nanjing local search "Beijing website construction" and "Beijing website construction company" out the top three basic same. This for many local enterprise is intelligent, save us a lot of trouble, in the treatment of the key words, can spend more energy to look for related industry keywords.
5.考慮周全的關鍵字(The key words trying)
考慮周全的關鍵字一般主要表現為關鍵字堆積了,許多網址交給技術專業的seo公司而言,一般是各種各樣組成,各種各樣堆積。權重值當然也隔開的很開。可以說,如今的關鍵詞分析專用工具十分比較發達,一般的seo人員都能尋找絕大多數關鍵字,隨后在挑選的情況下,并并不是一起上最好是。
All the key words of average performance is keywords to stack, many web site to professional seo company, it's usually all kinds of combination, all kinds of fancy phrases. The weight of the open space also is very natural. Can say, now of the keywords mining tool is very developed, general seo personnel can find most of the key words, and then in the screening, and not together the best.
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