在網(wǎng)絡(luò)營(yíng)銷推廣中具有關(guān)鍵的功效。常常有些人問，一樣是嘗試根據(jù)企業(yè)建站連通互聯(lián)網(wǎng)營(yíng)銷路面，為何一些公司接聽電話收到手抽筋，一些公司網(wǎng)站建設(shè)進(jìn)行發(fā)布后卻一拖再拖無人過問呢？做為很多年技術(shù)專業(yè)工作經(jīng)驗(yàn)的
北京市網(wǎng)站建設(shè)精英團(tuán)隊(duì)，企業(yè)官網(wǎng)現(xiàn)況相同點(diǎn)開展一個(gè)基本剖析：
In web marketing play an important role. People often ask, is also trying to get through the construction site network marketing road, why some enterprise answer the phone to give up, some enterprise website construction completed online actually slowly go unattended after? As many years of professional experience of Beijing's website construction team, the enterprise website present situation in common for a preliminary analysis:
反映企業(yè)品牌形象的網(wǎng)址品牌形象頁：許多企業(yè)官網(wǎng)都應(yīng)用網(wǎng)址品牌形象頁，能夠 更強(qiáng)反映企業(yè)品牌形象。可品牌形象頁一般沒有變化，從
網(wǎng)址優(yōu)化層面考慮到，爬取搜索引擎蜘蛛抵達(dá)主頁后，發(fā)覺并沒有升級(jí)或變化，就已不往下爬取，只是原路返回，表明網(wǎng)址沒有升級(jí)。即便網(wǎng)址信息內(nèi)容每日更新也于事無補(bǔ)。因此動(dòng)感互聯(lián)網(wǎng)都不提議應(yīng)用品牌形象頁，更不建議應(yīng)用Flash制作網(wǎng)頁品牌形象主頁。
The image of the enterprise reflects the website image page: a lot of enterprise web sites use website image page, can better reflect enterprise image. Can image page generally no change from web optimization into consideration, grab a spider arrived after the home page, found and no update or change, it is no longer crawl down, but came back and said no update web site. Even if the website information update every day also of no help. So clever network are not recommended image page, more do not suggest using Flash making web image home page.
網(wǎng)站類型，網(wǎng)址有哪些，常說的靜態(tài)網(wǎng)頁和動(dòng)態(tài)網(wǎng)頁各自是啥？
The type of website, which a few kinds there are web site, often say static and dynamic web site respectively What?
常常有顧客在電話中詢問道“做一個(gè)企業(yè)官網(wǎng)要多少錢”，這般大的一個(gè)定義，大家只有逐漸詳細(xì)介紹網(wǎng)站建設(shè)業(yè)務(wù)流程，進(jìn)而明確顧客最后的要求才可以價(jià)格，由于網(wǎng)址大部分是依照界面設(shè)計(jì)和作用兩塊來收費(fèi)標(biāo)準(zhǔn)的，而網(wǎng)址又分成動(dòng)態(tài)網(wǎng)頁和靜態(tài)網(wǎng)頁兩類。
Often have customers on phone asked "do a company website how many money", so big a concept, we can only gradually introduce website construction business, so as to determine the final demand can offer customers, because website is basically according to page two chunk of design and function to collect fees, and the website and dynamic and static web site is divided into two categories.
靜態(tài)網(wǎng)頁：靜態(tài)網(wǎng)頁就是指選用html語言編寫的網(wǎng)址，沒有數(shù)據(jù)庫查詢，網(wǎng)站建設(shè)以后，客戶自身沒法改動(dòng)網(wǎng)站內(nèi)容，只有根據(jù)別的網(wǎng)頁設(shè)計(jì)軟件編輯功能強(qiáng)大ftp傳輸手機(jī)軟件上傳入網(wǎng)絡(luò)服務(wù)器上，因此靜態(tài)網(wǎng)頁最先是合適那些網(wǎng)站不用常常升級(jí)的客戶，由于維護(hù)保養(yǎng)起來十分不便。
Static web site: static web site is refers to using HTML editor of the web site, do not take the database, website construction after, user can't modify your content, can only through the other web pages with FTP software editing software to the server transmission, so static web site is suitable for the first site doesn't need often update user, because maintenance up very trouble.
動(dòng)態(tài)網(wǎng)頁：動(dòng)態(tài)網(wǎng)頁并并不是網(wǎng)址上面有動(dòng)漫和別的一些動(dòng)的原素，只是指網(wǎng)站內(nèi)容和連接數(shù)據(jù)庫起來，網(wǎng)站建設(shè)企業(yè)會(huì)制做出一套網(wǎng)址后臺(tái)管理系統(tǒng)，便捷客戶平時(shí)開展內(nèi)容升級(jí)，例如發(fā)布消息，升級(jí)商品等，要是能上網(wǎng)，不用安裝一切手機(jī)軟件，就可以便捷，迅速的管理方法網(wǎng)址，因此動(dòng)態(tài)網(wǎng)頁遭受了非常大的熱烈歡迎，現(xiàn)階段絕大多數(shù)網(wǎng)址全是動(dòng)態(tài)網(wǎng)頁，因?yàn)殪o態(tài)網(wǎng)頁訪問速度更快，又有利于百度搜索引擎百度收錄，因此也是有很多選用動(dòng)靜態(tài)數(shù)據(jù)融合的方法建設(shè)網(wǎng)站。
Dynamic web site: dynamic web site and not websites with animation and some other dynamic elements, but that a site content and database connected, website construction company will produce a set of web site management background, the convenient user daily update contents, such as release information, and updates the product and so on, as long as you can get to the Internet, do not need to install any software, it can be convenient, fast of site management, so the dynamic web site by a welcome, at present most web sites are dynamic web site, because the static web site visit speed, and to websites, so there is a lot of the combination of the way the dynamic and static website built.
動(dòng)態(tài)性網(wǎng)站制作一般選用的編程語言有：asp、php、asp.net、jsp；數(shù)據(jù)庫查詢有下列幾類：access、mssql server、mysql、oracle、在其中前三種數(shù)據(jù)庫查詢用的數(shù)最多，access數(shù)據(jù)庫查詢是中小型的數(shù)據(jù)庫查詢，適用網(wǎng)站內(nèi)容很少的客戶，而一般云虛擬主機(jī)都完全免費(fèi)適用access數(shù)據(jù)庫查詢。
Dynamic website production general use of the development of the language has: asp, PHP, asp.net, JSP; The database has the following kinds: access, MSSQL server, mysql, oracle, the top three kind of database use most, the access database is small database, applicable to the web site of the few users, and general virtu
al host support free access database.
網(wǎng)址logo及其照片沒有再加上Alt標(biāo)識(shí)：在百度有關(guān)網(wǎng)址優(yōu)化的有關(guān)表述中，詳細(xì)介紹說照片和Flash是爬取搜索引擎蜘蛛不可以鑒別的。會(huì)出現(xiàn)盆友說，百度搜索引擎有出示圖片大全，即然不可以鑒別，也是怎樣檢索呢？自然是根據(jù)照片的Alt標(biāo)識(shí)。Alt標(biāo)識(shí)的功效是對(duì)圖片開展詳細(xì)介紹，如同一張個(gè)人名片一樣，告知百度搜索引擎這張圖片是啥內(nèi)容。在W3C標(biāo)準(zhǔn)中，也提議網(wǎng)站建設(shè)全過程中，將照片都設(shè)定上Alt標(biāo)識(shí)，那樣也合適
UEO。
Web site and not add pictures logo Alt tag: in baidu website optimization about the relevant interpretation, introduced said pictures and Flash is grasping the spider can't identify. A friend said, search engine offer image search, since can't identify, and how to search? Of course is through the pictures of Alt tag. The role of Alt tag is introduced images, like a piece of calling card, tell the search engine is this picture of what content. In the W3C standards, also suggested that the website construction process, the images are set on Alt tag, so also suitable for UEO.
網(wǎng)站內(nèi)容近百年不會(huì)改變：網(wǎng)站建設(shè)進(jìn)行提交后，即使達(dá)到目標(biāo)了沒有？我見過許多企業(yè)官網(wǎng)至始至終，內(nèi)容就沒有產(chǎn)生過轉(zhuǎn)變。我經(jīng)常與我的顧客講，網(wǎng)址如同一個(gè)寶寶，大家應(yīng)當(dāng)常常喂食給他們，給他們營(yíng)養(yǎng)成分，那樣才可以長(zhǎng)大了**。網(wǎng)址一塵不變，不僅不可以提升企業(yè)品牌形象和名氣，還會(huì)繼續(xù)給公司扯后腿！
Web site one hundred constant: website construction finished uploading, even if the job done? I've seen a lot of enterprise web site from beginning to end, content is not changed much. I often and my clients, the website is like a baby, we should often fed to him, to give him nutrition, so that they can grow up * *. Web site a dust unchanged, not only do not increase the enterprise image and reputation, still can give a reminder about enterprise!
合理使用網(wǎng)站流量統(tǒng)計(jì)專用工具事倍功半：網(wǎng)站訪問量統(tǒng)計(jì)分析專用工具是一切一個(gè)網(wǎng)站建設(shè)必需專用工具之一。依據(jù)統(tǒng)計(jì)分析結(jié)果剖析和小結(jié)，適度調(diào)節(jié)網(wǎng)址，將網(wǎng)址最好是的一面展現(xiàn)在顧客眼前。可是如今許多企業(yè)官網(wǎng)都忽視了這一點(diǎn)。
Reasonable use of the site with the statistical tools: website traffic statistical tools is any one website construction is one of necessary tools. According to the statistics result analysis and summary, and adjust the website, will be the best show on site before the customers. But now many enterprise web site ignore it.
應(yīng)用大篇Flash做為網(wǎng)站設(shè)計(jì)主要元素：將Flash作為網(wǎng)站設(shè)計(jì)的主要元素，利與弊非常顯著。迫不得已認(rèn)可，F(xiàn)lash網(wǎng)址漂亮，可以提升企業(yè)品牌形象。尤其是服飾、美容護(hù)膚、護(hù)膚品等領(lǐng)域。可是Flash不一定可以反映出大量具備使用價(jià)值的信息內(nèi)容，最重要的是，百度搜索引擎的爬取搜索引擎蜘蛛現(xiàn)階段并不可以鑒別Flash。因此，動(dòng)感網(wǎng)站建設(shè)公司的情況下，并不建議把Flash作為網(wǎng)站設(shè)計(jì)的主要元素。
Use space bigger Flash as a web design main elements: will Flash as a web site the design of the main elements, the pros and cons of quite obvious. Had to admit, Flash web good-looking, can enhance the enterprise image. Especially garments, beauty, cosmetics, etc. But Flash not able to reflect more valuable information, the most important is, search engine spiders now grab cannot recognize Flash. So, clever the establishment of the network, not suggested that the Flash as a web site the design of the main elements.
大家每日都是會(huì)接到大家發(fā)過來的商務(wù)接待電子郵箱，很多電子郵件寫的就象十歲小孩子的著作：錯(cuò)字連篇，語法錯(cuò)誤，文件格式錯(cuò)亂，無法閱讀文章……每個(gè)人都做錯(cuò)事，說白了人非圣賢嘛，但這并不是你做錯(cuò)事的托詞。別忘記，這是你交給他人的第一印象。
We received every day from people of business E-mail, many mail to write like 10 years old children work: wrong character English, grammar mistakes, format chaos, hard to read... Every man is liable to error, the so-called: nobody's perfect, but this is not an excuse you make a mistake. Don't forget, this is your first impression of the left to others.
網(wǎng)站建設(shè)者沒有創(chuàng)建起非常好的客戶電子郵箱組假如你沒有根據(jù)電子郵箱組與你的顧客及潛在用戶保持聯(lián)絡(luò)得話，你事實(shí)上是在把紙幣當(dāng)廢舊紙張扔。另外采用選用不適度的廣告宣傳方式或許有些人說過，推送垃圾短信是在網(wǎng)上做生意在好方法。但它是巨大的一個(gè)錯(cuò)誤觀念。假如你能列舉一個(gè)根據(jù)垃圾短信賺到錢的事例，我能讓你列舉10個(gè)根據(jù)靠譜方式賺得大量的事例。你徹底沒有必需發(fā)這些令人反感的垃圾短信。有那么多做網(wǎng)絡(luò)廣告的方法，為何一定要用這些起反作用力的方法呢？假如你考慮到的是長(zhǎng)遠(yuǎn)打算，請(qǐng)不要應(yīng)用垃圾短信。忘了營(yíng)銷推廣是取得成功的重要假如你沒告知他人，即便你的商品是世界上最好的，你也賣不掉。沒有廣告宣傳就沒有潛在用戶，沒有潛在用戶就沒法市場(chǎng)銷售，這看起來是最一般的基本常識(shí)，但也是最廣泛的錯(cuò)誤觀念。要想在做生意上取得成功，最先，創(chuàng)建一個(gè)靠譜的運(yùn)營(yíng)模式，除非是你的商品或服務(wù)項(xiàng)目被證實(shí)是有使用價(jià)值的，而且你的銷售方式很有可能使你盈利。不要在沒用的物品上虛度光陰，觀察是很重要的。其次如果你創(chuàng)建起靠譜的運(yùn)營(yíng)模式之后，你也就應(yīng)當(dāng)將活力集中化在營(yíng)銷推廣層面。營(yíng)銷推廣是商務(wù)接待的血夜。假如你每一次能賺1塊錢得話，那么你只必須尋找十萬個(gè)顧客就能賺十萬了。想不努力就能發(fā)家致富不論是在網(wǎng)上還是線下，都能賺到錢，但你務(wù)必要辛勤努力。假如有些人說要教你一種不用勤奮就能賺錢方法，趕緊奔跑的兄弟，越是快就越好。想一夜暴富的心理狀態(tài)在網(wǎng)絡(luò)上好像尤其時(shí)興。但客觀事實(shí)是沒有一切一個(gè)平常人能辦得到這一點(diǎn)。“世界上沒有免費(fèi)午餐”！網(wǎng)上掙錢先性后愛，要是勤奮一些，堅(jiān)持不懈一點(diǎn)，所有人都能得到要想的取得成功。不理解互聯(lián)網(wǎng)技術(shù)的真實(shí)殺傷力互聯(lián)網(wǎng)技術(shù)是一個(gè)溝通交流專用工具，這也是互聯(lián)網(wǎng)技術(shù)存活的壓根。你能最大限度地運(yùn)用它。
Website builder not been established very good user E-mail groups if you didn't pass email groups and your customers and potential customers to stay connected word
s, you are actually in the bill to throw when waste paper. At the same time take the appropriate advertising means not perhaps someone said, send spam is doing business on the Internet in the good method. But this is a great mistake. If you can give a junk mail make money through the example I can quote you 10 through the normal way to earn more examples. You did not need to send those annoying spam. There are so many online advertising way, why must use the backlash of way? If you're thinking about a long-term strategy, please do not use junk mail. Forget the marketing is the key to success if you don't tell someone, even if your product is the best in the world, you also don't sell. Without advertising is no potential customers, no potential customers can't sales, it seems is the most common sense, but also is the most common pitfalls. To want to be a success in business, first of all, establishing a reliable business model, unless your product or service is proved to be valuable, and you sales could make you a profit. Don't waste time on useless things, test is very important. Moreover when you build reliable business model later, you should be focused on promotion. Marketing is the business of the blood. If you can make each $1 of words, that you only need to find the 100000 customers can make 100000....... Don't think efforts to get rich whether online or offline, can make money, but you have to pay a labor. If someone says to want to teach you a effort can make money of method, run it, the sooner the better. Want to coin money overnight in the mind of the Internet seems to be particularly popular. But the fact is no ordinary people can do that. "There is no free lunch!" In making money online is no secret, as long as effort some, adhere to the point, anybody can get want to success. Do not understand the Internet the true power of the Internet is a communication tool, this also is the Internet the basic survival. You can maximize the use of it.
主頁Banner一部分可讀信息內(nèi)容太少：許多公司掏錢去別的知名網(wǎng)站買廣告欄投放廣告或是做推廣，卻忽視自身網(wǎng)址中最顯著的廣告欄設(shè)定。絕大多數(shù)公司將公司的宣傳口號(hào)、核心理念等信息內(nèi)容做在Banner里，那樣的方法并并不是不能。從客戶體驗(yàn)層面來考慮到，顧客進(jìn)入網(wǎng)站最先關(guān)注的就是你企業(yè)是不是有顧客必須的商品，明確有適合的商品之后，才會(huì)去考慮到如售后維修服務(wù)等別的層面。為何不將公司的明星產(chǎn)品稍稍裝飾，置放在Banner一部分，隨后再加上商品連接。這樣一來，顧客進(jìn)入網(wǎng)站，就可以很便捷的尋找要想的商品了。
Home page Banner part can be read information is too little: many enterprise spending money to other famous website to buy advertising a advertising or promotion, but ignore their site in the most obvious advertising a set. Most of the enterprise will be the slogan of the concept of enterprise, information on Banner, not this way. From the user experience to consider, customers to access the site first concern is whether you have the customer need of company products, to make sure that there is a suitable product later, would go to consider such as after-sales service and other aspects. Why don't you will be the main products slightly modified enterprise and placed in Banner part, then add products links. This way, the customer to access the site, they can easily find want products.
網(wǎng)址題目?jī)H有企業(yè)名字：許多公司早已意識(shí)到網(wǎng)址優(yōu)化的必要性，明確提出在網(wǎng)站制作全過程中考慮到網(wǎng)址優(yōu)化，可網(wǎng)址的題目卻只寫企業(yè)名字。自然，那樣的規(guī)定很顯著，便是期待顧客可以便捷的尋找公司的網(wǎng)址。可除開大型企業(yè)以外，有幾個(gè)會(huì)去檢索企業(yè)的名字呢？在百度得出的官方網(wǎng)表述中就提及了，title（即網(wǎng)址題目）對(duì)網(wǎng)址優(yōu)化擁有 至關(guān)重要的功效。因此動(dòng)感互聯(lián)網(wǎng)一般提議在網(wǎng)址題目中有效布局公司關(guān)鍵商品的關(guān)鍵字。網(wǎng)址關(guān)鍵詞挑選，不可以太過度貪婪，挑選過度受歡迎的關(guān)鍵詞或是太過追求完美關(guān)鍵字密度總是把自己帶到錯(cuò)誤觀念，陷入沒法排行的深谷當(dāng)中。網(wǎng)站建設(shè)者不可以效率高地管理方法電子郵箱你與顧客及潛在用戶中間的電子郵箱溝通交流既能給你取得成功，也可以給你不成功。你難以還有機(jī)會(huì)獨(dú)立與她們溝通交流并給他留有印像，把握住這類機(jī)遇很重要。
Website title only enterprise name: a lot of enterprise have realized the importance of web site optimization, and puts forward the process of making web sites to consider site optimization, the title of the website but only write enterprise name. Of course, the demand is very obvious, is hope customers can easily find enterprise web site. But in addition to large enterprise besides, how many people will go to the search company's name? The official explanation given in baidu in mentioned that the title (i.e. web site title) on the site optimization has a pivotal role. So clev
er network generally recommend that in the website in the title of reasonable decorate enterprise core product key words. Web site key word choice, cannot too too greedy, choose too popular key word or seeking too much keyword density will only make yourself into the error, deep in the ranking of water can't. Site builders can not efficiently manage email you with customers and potential customers the E-mail exchange between both can let you success, also can let you to fail. It's hard for you to have the opportunity to communicate with them alone and impress, seize this opportunity is very important.
互聯(lián)網(wǎng)技術(shù)是信息資源的藏寶，學(xué)好應(yīng)用百度搜索引擎搜索一切你需要的材料。
The Internet is the treasure of information resources, and learn to use any search engine from the information you need.
簡(jiǎn)易地說，互聯(lián)網(wǎng)技術(shù)讓大家更合理地開展溝通交流。做買賣是和人相處，要是融進(jìn)在其中，你也就能感受到全球轉(zhuǎn)變的脈率。
Say simply, the Internet allows people to communicate more effectively. Are in business with people, as long as is blended in among them, you can feel the pulse of the world changes.
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