針對一切一個網(wǎng)站,
ueo分成2個方面,一個是ue設(shè)計(jì)方案的的方面,ueo的工作中是對于客戶體驗(yàn)開展原始設(shè)計(jì)方案,及其慢慢完善優(yōu)化成形的網(wǎng)址步驟和客戶體驗(yàn)。ueo的全過程大量的是根據(jù)對目前的網(wǎng)址做客戶方面的剖析,科學(xué)研究客戶心理狀態(tài),做反方向的客戶步驟和網(wǎng)址利益上的平衡調(diào)節(jié)。ueo大量的是經(jīng)營崗位工作職責(zé)上的工作中。
For any a site, ueo is divided into two aspects, one is the level of design ue, ueo work is based on the user experience for the initial design, and gradually perfect molding website optimization process and the user experience. Ueo process more is through the existing site of user level, the paper studies the user psychology, do reverse user process and web site on the commercial interests balanced adjustment. Ueo more is operation on the responsibilities of the position.
但商務(wù)網(wǎng)站必須在利益與客戶體驗(yàn)上做平衡,最好是的客戶提樣并不一定是照料客戶的實(shí)際操作,一切以“客戶為管理中心”。這如同是歐美風(fēng)的網(wǎng)址與新中式風(fēng)格的網(wǎng)址或是歐美復(fù)古風(fēng)的
網(wǎng)站設(shè)計(jì)的差別。歐簡美風(fēng)格的網(wǎng)址在其相匹配的歐美國家客戶,或是領(lǐng)域內(nèi)的一些人而言,利益很有可能較為小,所有為客戶考慮到,但有時對中國客戶而言,這類考慮到有些是考慮到的過多,而這類考慮到的開發(fā)設(shè)計(jì)和經(jīng)營成本是中國的盈利性企業(yè)不肯擔(dān)負(fù)的。
But commercial web sites need to be in business interests and user experience in equilibrium, the best user mention sample is not necessarily take care of user operation, all with "the user as the center". This is like the web site and euramerican style and Chinese style style website or Korean style website of the differences. The American style of the site in the corresponding Europe and the users, or some of the people in the industry, commercial interests may be small, all for the user consideration, but sometimes on domestic users, this consideration have considered too much, and this concern the development and operation of the cost is domestic commercial company does not want to assume.
須知,無論保證哪種水平的優(yōu)化,客戶的跳失率是自始至終存有的,而且,全部的客戶最終都是會跳出來,不可以單一的以跳失率還考量ueo的實(shí)際效果,更關(guān)鍵的是客戶在ueo后的網(wǎng)址步驟上,必須多功能性實(shí)際操作的時間減少,內(nèi)容性實(shí)際操作的時間增加。比如,改動內(nèi)容的各作用實(shí)時控制的全過程,加上的全過程,申請注冊的全過程等。而客戶對內(nèi)容方面會排出大量的時間,或是是被ueo后的網(wǎng)頁頁面所吸引住,想要努力大量的時間滯留。
Need to know, no matter be to what extent optimization, and the user's jump out rate is always there, and all users finally can jump out, not a single to jump out to measure the effect of ueo ratio also, more important is the user in ueo web site process, need to reduce the time functional operation, content extend the time of operation. For example, modify the content of each function operation control process, add process, the process of registration, etc. And the user to content level stream more time, or ueo attracted the page, and are willing to pay more time to stay.
網(wǎng)頁頁面內(nèi)容、作用合理布局優(yōu)化
The page content, the function layout optimization
多功能性實(shí)際操作的優(yōu)化遵照電腦鼠標(biāo)相對性主題活動途徑最短,使各作用實(shí)際操作的按鍵組成有效的在電腦鼠標(biāo)的主題活動途徑最少的總面積內(nèi)。一般為鼠標(biāo)箭頭左上角400*200的地區(qū)及其右下方層面200*100的地區(qū)。因?yàn)樯眢w手腕子部的生理結(jié)構(gòu)結(jié)構(gòu),而且絕大多數(shù)人應(yīng)用左手,而2個地區(qū)是左手最舒服和當(dāng)然的姿勢區(qū)段,相對的還可以計(jì)算出來往上的當(dāng)然主題活動區(qū)段和往下的區(qū)段。因每人必備不一樣,電腦鼠標(biāo)不一樣,顯示屏的尺寸不一樣,及其網(wǎng)址的合理布局不一樣,因此這一標(biāo)值是相對性的,經(jīng)營工作人員和UE工作人員應(yīng)當(dāng)依據(jù)本身的狀況做調(diào)節(jié)。
Functional operation optimization of the shortest path follow the mouse relative activities, so that all the functions of the operation in the mouse button combination of reasonable activities within the area of the shortest path. General for the mouse pointer upper left 400 * 200 regional and lower right aspects of 200 * 100 area. Because the physiological structure of the wrist, and most people using the right hand, and the two area right hand is the most comfortable and natural motion interval, the corresponding can also calculate upward natural activities interval and downward interval. His hands are different, the mouse is different, the size of the display is different, and the layout of the website is different, so this value is relative, operation personnel and UE personnel should be adjusted according to the circumstance of oneself.
網(wǎng)頁頁面原素顏色優(yōu)化
Page elements match colors optimization
網(wǎng)頁頁面原素的色彩的搭配,現(xiàn)階段是較為關(guān)鍵的ueo內(nèi)容,依據(jù)客戶群體的不一樣,及其客戶的使用時間的不一樣,做相對的調(diào)節(jié)。而且,可依據(jù)每日的時間轉(zhuǎn)變,將網(wǎng)頁頁面的色彩的搭配開展按時間范圍區(qū)劃,比如早晨的色調(diào)較口味淡,下午較光亮,夜里的情況偏暗等。又比如,假如一個網(wǎng)站的消費(fèi)群多是公司辦公室工作人員,哪么這些人許多都可能是近視眼,雙眼長期性看顯示屏,因此給這些人的顏色應(yīng)參照色彩理論和社會心理學(xué),防止刺激性色有刺顏色。(插一句,msoffice2007的潛白色背景讓人的眼睛很舒服,比現(xiàn)階段大部分乳白色的情況好許多。)
Page elements of the colour collocation, it is more important ueo
content, according to the different user, and user use the time difference, adjust accordingly. And according to the time of day changes, the page color match divided by time period, such as the color is light in the morning, at noon is bright, the background of the night is dark, etc. And if, for example, a web site users group is the office workers, which? These people may be a lot is myopic, eyes look at the screen for a long time, so give these people of match colors should be studied color reference and psychology, avoid stimulating color and sting glances. (interrupt, msoffice2007 dive the blue background let the human eye is very comfortable, most current white background than a lot better.)
網(wǎng)頁頁面敘述,導(dǎo)向性內(nèi)容優(yōu)化
Page description, leading content optimizing
網(wǎng)頁頁面從申請注冊到撤出的全部操作流程都應(yīng)目的性的開展說明性內(nèi)容,描述性內(nèi)容,正確引導(dǎo)內(nèi)容的敘述優(yōu)化,比如,申請注冊全過程中的“登錄名”能夠 改成“起一個姓名”;“登陸密碼”改為“想一個登陸密碼”;“撤出”改成“離去”;盡管是簡易的更改,可是是細(xì)心科學(xué)研究客戶心理狀態(tài)及操作流程的,由于,一切一個人在申請注冊的情況下,對“登錄名”和“登陸密碼”,心理狀態(tài)全是有一個“思索”,“想”的全過程,是不是想個新的,是不是有一個通用性的,是不是很高度重視,假如高度重視,登錄名起的相對性就真正和整齊。現(xiàn)階段運(yùn)用較多的是交友平臺的各種各樣作用和運(yùn)用的內(nèi)容性描述。
Page registered to exit from all the operation process should be the targeted descriptive contents, narrative content, and guide the description of optimization, for example, in the process of registration "user name" can change it to "a name"; "Password" into "want to a password"; "Exit" to "left"; Although it is a simple change, but is careful study psychology and operation process of the user, because of, any one during registration, to "user name" and "password", mental is to have a "thinking", "think" of the process, whether you want to a new, whether to have a general, whether very seriously, if attention, user name up relative is real and neat. At present application more is dating sites in a variety of functions and application of content description.
SEO與UEO合理融合 網(wǎng)址優(yōu)化的真諦
SEO and UEO effective combination of the highest state of optimized your site
不必為了更好地百度搜索引擎而去建立網(wǎng)站,從客戶體驗(yàn)優(yōu)化視角去營銷推廣自身的網(wǎng)址,一切為了更好地客戶去設(shè)計(jì)方案,才算是網(wǎng)址最好是的成功之道。
Don't in order to search engine and a site from the user experience optimization Angle to marketing your own web site, all for the user to design, is the web site of the best way to success.
UEO是對于客戶來講的,是使網(wǎng)站建設(shè)和設(shè)計(jì)方案工作人員更重視個性化的層面,重視根據(jù)提高客戶體驗(yàn)來促使網(wǎng)址可以對客戶更具有誘惑力。UEO的明確提出并不是相對性于SEO,只是根據(jù)SEO的,也就是說二者是必須兼具的。僅有多管齊下SEO與UEO,搞好內(nèi)容和客戶體驗(yàn),網(wǎng)址才可以更強(qiáng)的反映本身的使用價值。客戶體驗(yàn)優(yōu)化才算是網(wǎng)址最后的優(yōu)化,要是客戶體驗(yàn)獲得了改進(jìn),堅(jiān)信沒人敢忽略口碑營銷的實(shí)際效果。
UEO is based on the user's character, is to make web development and design staff pay more attention to the human nature, pay attention to the user experience through ascension to make web site to more attractive to the user. The UEO put forward is not relative to SEO, but on the SEO, or both of both is need. Only and SEO and UEO, completes the content and the user experience, the website can better reflect the value of their own. The user experience is the site of the optimization of the final optimization, as long as the user experience is improved, believe that no one dare to neglect of the spread of word-of-mouth effect.
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