網址如何獲得好的排行，并吸引顧客？
How to get good rankings website, and retain customers?
一、網站域名和網址年紀各種因素(Domain name and website age factor analysis)
佳釀越老越香，越老的網址越受百度搜索引擎熱烈歡迎。由于一個老的存有較長時間的網址，要比一個新創立的或許會一定會消退的網址，會出現更大的真實度。網址年紀是以域名被百度搜索引擎索造成剛開始起算的。這兒不得不承認一下舊域名的使用價值，假如有一個舊域名沒有被百度搜索引擎處罰過，而且創建了很多的高品質反鏈，PR值較高，你可以用來建網站得話，那麼，你的網址會具備十分大的
SEO優點。
The older wine the more fragrant, the old site by the search engine welcome. Because of the existence of an old longer website, than a newly established may now will disappear website, will have more credibility. Site web site from age domain was search engine index to start the count. Here have to say about the value of old domain name, if there is an old domain name has not been punished search engine, and set up a large number of high quality reverse links, the PR value is higher, you can be taken, site of words, so, your site will have very large SEO advantage.
二、DMOZ和Wikipedia百度百科各種因素(DMOZ and Wikipedia encyclopedia factor analysis)
Dmoz(The Open Directory Project/ODP)是一個人力編寫管理方法的網址分類文件目錄網址，為全世界上千家的專業分類和許多百度搜索引擎給出的數據。假如你的網址可以登陸到DMOZ.org得話，代表著你能得到上一百多個專業分類的連接。另外，在其他標準同樣的狀況下，Google的第一頁更趨向于交給早已添加Dmoz的網址。自然要添加DMOZ是有規定的，最基礎的標準是網址要有豐富多彩技術專業的內容，可以為客戶產生與眾不同使用價值。
Dmoz (The Open Directory Project/ODP) is an artificial editing management web site classification Directory sites, for global hundreds of classification Directory and many search engines provide data. If your web site to login to DMOZ. Org it, means that you will get hundreds of category links. Meanwhile, in the other terms of the same case, Google's first page more inclined to leave have been added to the site Dmoz. Of course to join DMOZ is of the request, the most fundamental condition is web site should have rich professional content, can bring unique value for the user.
假如你常常“百度搜索”，一定會發覺百科的網頁頁面常常會排到第一頁，Wikipedia百度百科等同于Google的百度百科，你假如試著使用英文的Google檢索，一定會發覺Wikipedia百度百科的網頁頁面常常排在第一頁前幾個，SEO老前輩石塊的那篇名為“瘋狂的wiki百科,瘋狂的Google”的文章內容十分能表明此狀況。
If you often "baidu", must find baidu Wikipedia page often row on the first page, Wikipedia is equivalent to Google's encyclopedia Wikipedia, if you try to use English of Google search, must find Wikipedia Wikipedia page often row on the first page of a few before, SEO stone that article entitled predecessors "crazy Wikipedia, crazy Google" article that very this phenomenon.
三、網站內容各種因素(Website content factor analysis)
網址應當有不斷持續原創內容，為客戶出示與眾不同的、高品質的、有使用價值的內容。這才算是排行靠前的壓根所屬。
Website should have continued original content, to provide users with unique, the high quality, the content of the value. This is essential to the top.
內容在SEO中有哪些危害呢？先討論一下百度搜索引擎是怎么講的？
Content: what effect in the SEO? Let's look at search engine say how?
百度搜索在給網站站長的提議中提及：“百度搜索更喜歡與眾不同的原創內容。因此，假如您的網站內容僅僅從各部收集拷貝而成，很可能不容易被網站收錄。”
Baidu in to head of the advice that "baidu more like unique original content. So, if your site is only a copy from everywhere, very collection may not be baidu included."
Google在系統管理員適用管理中心中提及“在網頁頁面上出示高質量的內容，尤其是首頁。它是您要做的最重要的工作中。”“提升在 Google 百度搜索中的搜索引擎排名的最重要流程之一是保證網址主題鮮明，在這其中包括有關關鍵詞，且關鍵詞應用恰當，可以指出網站內容的主題風格。”
Google in the web site administrator support center mentioned "on a web site, with high quality content, especially home page. This is you have to do the most important work." "Improve Google search results in the website ranking of the most important steps to make your website content is one of rich, in which contains related key words, and the key word used correctly, can indicate the theme of the web site."
Yahoo在“網址排序部位由哪些決策？”一文中把“高品質及豐富多彩的網站內容，yahoo百度搜索引擎喜愛爬取原創的、技術專業的、獨特的、更有意義的網頁頁面。”這話做為方式一。
Yahoo in the "web site are positioned by what decide?" A text of "high quality
and rich content, yahoo search engines like grab original, professional, special, meaningful web content." This sentence as a method.
三大百度搜索引擎不謀而合地提及她們鐘愛有原創、高質量、豐富多彩、與眾不同、技術專業內容的網址，這恰好應了SEO界基本上一致認可得話——網址優化，內容為主。小編發覺許多本人原創blog在百度搜索引擎尤其是Google上都是有非常好的排行主要表現，PR值5之上的個人網站也不在少數。這就表明原創、與眾不同、有使用價值、有整體規劃的網站內容是百度搜索引擎優化的壓根所屬。
Three major search engines to one noted that they prefer the original, the high quality, the rich and unique, professional content sites, this is exactly the SEO industry should be almost all agree on them-site optimization, content is king. The author found that many personal original blog search engine especially on Google in all have very good ranking performance, the PR value more than 5 personal blog is not in the minority. This explains original, unique, and value, a planning site's content is the fundamentality of search engine optimization.
當諸多網站站長都會瘋狂地收集，生產制造廢棄物網站時刻小心網址被K時，你是不是能夠 變換一下構思，獨辟蹊徑，問一問自身：“我是不是能夠 為客戶造就有著與眾不同、豐富多彩、高質量內容的網站呢？”
When many adsense have both in the mad acquisition, make rubbish site always beware web site was K, whether you can convert thoughts, path, ask yourself: "if I can for users to create have unique, wealth, and high quality content site?"
緊緊圍繞熱搜詞發布一些類似文章是SEO中內容優化的對策，假如你百度權重高些得話，你的網頁頁面就可以在熱搜詞查找時排在前面。一些善于搞SEO的門戶網便是應用這類對策運用她們網址堆積的高權重值創建了包括很多熱搜詞的專題講座，從百度搜索引擎狂攬總流量。
Around the popular keywords published some related articles in the optimization of the content is SEO strategy, if your web site higher weights, if your web page can in popular keywords when retrieving up at the front. Some good at make SEO portal is to use this strategy use their web site set up the accumulation of high weight includes many popular keywords topics, from his season-high search engine traffic.
四、網址內部鏈接各種因素(Web site chain factor analysis)
SEO的連接基本建設包含內部鏈接基本建設和反鏈基本建設兩層面，反鏈基本建設的必要性，大伙兒心照不宣。而針對內部鏈接基本建設的功效，估算許多網站站長和SEOer盆友也沒有造成充足的高度重視。簡易而言，內部鏈接基本建設有以下功效：
SEO link building including the construction and reverse link chain construction two aspects, the importance of the construction of reverse link, no secret. And for the role of the chain in construction, estimates that many webmaster and SEOer friends did not cause enough attention. In simple terms, the chain construction has the following function:
1、內部鏈接的有效基本建設有利于集中化網址的主題風格，進而使該主題風格的關鍵關鍵字在百度搜索引擎中更為具備排行優點。
The reasonable construction in chain contribute to the concentration the theme of the web site, which makes the theme of core keywords in the search engine ranking has more advantages.
2、內部鏈接的有效基本建設有利于百度搜索引擎搜索引擎蜘蛛發覺大量的網站鏈接，進而提升網頁頁面被百度收錄的總數，另外有益于PR值的傳送。
The reasonable construction in chain to the search engine spiders found more web links, thus increasing the number of web page was collected, and it is helpful to the PR value transfer.
3、內部鏈接的有效基本建設便捷客戶獲得基本信息，提升網頁頁面的點一下頻次，進而提升網址的PV數。
Inside the reasonable construction convenient chain user access to relevant information, increases web page clicks, so as to improve the number of website PV.
內部鏈接基本建設有什么方式呢？下邊為大伙兒介紹一下內部鏈接的幾類方式。
In what form to have chain construction? Below to introduce some of the chain in several forms.
1、網址導航：盡可能不必應用FLASH和照片，由于大部分百度搜索引擎沒法爬取flash及圖片中的文本。
Web site navigation: try not to use FLASH and pictures, because most search engines can't grab FLASH and text contained in images.
2、sitmap：提議一個網站應當有二張sitmap，一張html文件格式的便捷客戶看，此外一張xml格式的遞交給百度搜索引擎。
The site map: suggest a website should have two pieces of the site map, a HTML users see, another one XML format submitted to the search engines.
3、前后文連接：提升文章內容被點一下的機遇，提升PV數。
Context links: increase the article on the opportunities, improve PV number.
4、面包糠連接：便是例如“主頁>頻道頁>終端設備內容頁”的方式。
Bread crumbs links: is such as "home page > > terminal column page content page" form.
5、文章內容排名連接：提升文章內容被點一下的機遇，提升PV數，傳送PR值。
The article ran
king links: increase the article on the opportunities, improve PV number, transfer the PR value.
6、類似文章連接：提升文章內容被點一下的機遇，提升PV數，傳送PR值。
Relevant article link: increase the article on the opportunities, improve PV number, transfer the PR value.
7、文章正文連接：就是指交叉于文章正文中的錨點鏈接。文章正文連接不可以布局過多，依據內容的是多少布局2—八個為宜。
Text links: it is to point to in the anchor text into text. Text links can't decorate too much, according to how much of the contents of the layout 2, 8 advisable.
8、Tag標識：它是機構歸類的一張方式，你能為每章系統日志、照片、影音視頻等文檔加上一個或好幾個TAG，根據加上TAG能夠 提高主題風格的關聯性和被檢索的幾率。
Tag Tag: it is a form of organization classification, you can for each entry, pictures, video and other documents add one or more Tag, by adding Tag can enhance the theme of the correlation and the probability of being searched.
五、反鏈和PR值各種因素：
Reverse links and the PR value factor analysis:
大伙兒了解，反鏈的品質和總數是決策PR值尺寸的一個最重要要素，而PR值是考量網址必要性的指標值。決策你網址在百度搜索引擎排行主要表現的有二項最基礎的要素：一就是你網址的必要性，二就是你網址和關鍵字的關聯性。當好多個網址關聯性同樣的狀況下，必要性較大的那個網址會排在前面。月光博客的反鏈數有很多，反鏈品質絕大多數都非常好，PR值為6，百度權重很高，因此在許多關鍵字的查找上，盡管市場競爭的網頁頁面有上百萬乃至上干萬，但它都能有一個好排行。
You know, reverse link the quality and quantity of the PR value is to determine the size of a most important factors, and the PR value is measure site and the importance of the index. Decided to your web site in the search engine ranking the performance are two of the basic factors: the importance of your web site, 2 it is your web site and the correlation of key words. When several web site under the same correlation, importance of the website will biggest up at the front. The moonlight reverse link the number has blog a lot, reverse link quality most are good, the PR value of 6, the website weight is very high, so in many key words on the retrieval, although the competition page millions of even thousands of millions, but it can have a good ranking.
假如說，網站內容是SEO的基本，關鍵詞策略是SEO的關鍵，那麼反鏈導進便是SEO的重要了。當大伙兒都會開展SEO時，最終，大比拼的便是誰的反鏈品質高而且總數多了，由于反鏈的品質的和總數是決策你網址必要性尺寸的最關鍵要素。如果你網址站內優化做得類似的情況下，就該全力導進高品質的反鏈了。
If, say, is the basis of web content SEO, keywords strategy is the core of SEO, then reverse link is the key to import SEO....... When everyone was for SEO, finally, the competition is the reverse links high quality who and quantity, because the quality of the reverse link number and your web site is to decide the size of importance most main factor. When your web site in the station optimization do about of time, the import high quality to reverse the links.
六、客戶體驗（UE）各種因素
User experience (UE) factor analysis
SEO做的好可以給你的網址產生總流量，
UEO（User Experience Optimization）做的好則可以給你吸引客戶。
SEO do well for your website can bring flow, UEO (User Experience Optimization) well done, can let you keep users.
這種吸引的客戶資源十分珍貴，她們對網址有很高的滿意度和粘度，她們會變成你網址的口碑營銷者，給你的網址產生源源不絕的客戶。Hao123的取得成功在非常大水平上就歸功于口碑營銷。
These keep users resources very precious, and they have high loyalty to web sites and viscosity, they will become your website's reputation communicators, for your site with continuous users. Hao123 success in much the public benefit from spread.
在這兒，要回應一個定義，很多人都是會覺得網址優化便是SEO，SEO便是網址優化，實際上，網址優化≠SEO，網址優化最少包含百度搜索引擎優化（SEO）和UEO（客戶體驗優化）兩層面。依照互聯網營銷老前輩馮英健的見解，網址優化也要包含網絡運營維護保養優化。
Here, to clarify a concept, many people will think website optimization is the SEO, SEO is site optimization, in fact, site optimization indicates SEO, site optimization include at least search engine optimization (SEO) and UEO (user experience optimization) two aspects. According to the network marketing predecessors FengYingJian point of view, site optimization also include website operation maintenance optimization.
那麼，UEO包含什么內容呢？UEO應包含網址的速率、網站內容的品質、網址作用的便捷性、
網站設計、網址的可靠性、網址的安全系數等層面的優化。為了更好地留住你的客戶，為了更好地將你的客戶轉換為顧客，在你對你的網址開展SEO時，是不是應當對你的網址開展UEO呢？
So, what UEO including content? UE
O should include the speed of the site, the quality of content, web site function of competence, web page design, the credibility of the web site of the website, security of optimization. In order to keep your users, in order to put your users into the customer, in you on your site for SEO, whether it should be on your site for UEO?
七、運營模式剖析(Profit model analysis)
贏利方法：Google聯盟廣告 百度搜索主題風格營銷推廣 門戶網通聯盟廣告
Earnings way: Google alliance AD baidu promotion portal the theme advertising alliance
要是有豐富多彩的總流量做基本，廣告宣傳收益是十分豐厚的。
As long as there is rich flow as basic, advertising revenue is very considerable.
1、如果你的百度權重充足大（反映在PR值上）時，在許多關鍵字的檢索上，你的網址都能有一個好排行。
When your site weight is big enough (reflected in the PR value), in many key words search, your site will be able to have a good ranking.
2、不管在一切行業，都是有道和術2個方面。道為術之本，術為道的用處，以道馭術，以術得道成仙。SEO之道取決于原創、豐富多彩、與眾不同、有使用價值、不斷創新的網站內容，SEO秘術有關鍵詞策略、連接對策、題目和Meta優化這些，乃至也有SEO舞弊技術性或曰黑帽優化技術性。一般人都重術而輕道，由于術效果好，而道則效果慢。真實高質量的SEO必須把SEO之道和SEO秘術非常好地融合起來，那樣你的網址才可以長期性活得非常好，你的生活才可以過得滋養。
No matter in any field, are youdao decompression two levels. For the word was used and the use of the word, the word to controlling technique, feel to art. The way of SEO is original, rich, unique, and value, constantly updating the site's content, SEO art of keywords strategy, have links, title and Meta optimization strategy, and so on, and even SEO cheating technology or yue black hat technology. The average people heavy art and softly, because art quick effect, and the effect is slow. Really high levels of SEO need to put the word of SEO and SEO art of combined well up, so your site to long-term living well, you can have a good day of moist.
3、SEO能為網址產生總流量，UEO可以吸引瀏覽量。真實的網址優化最少要包含SEO和UEO兩層面。因而，一個達標的承擔責任的SEOer要保證堅持不懈SEO和UEO相生相長的網址優化核心理念。
SEO can bring web site traffic, UEO can keep visitors. The real website optimization would include at least SEO and UEO two aspects. Therefore, a qualified responsible SEOer to do insist on SEO and UEO XiangShengXiangChang website optimization idea.
4、假如你的網址夠格，請把你的提交網站給DMOZ。
If your web site worthy, please put your website submitted to DMOZ.
5、當大伙兒的網址內部SEO都做得類似時，大比拼便是誰的反鏈品質高而且總數多了。
When everybody's website internal SEO are almost, who is the reverse link lists high quality and quantity.
6、反鏈基本建設很重要，內鏈基本建設一樣不可以忽略。
Reverse link building is very important, internal links construction also cannot ignore.
7、內容基本建設是SEO的基本，關鍵詞策略是SEO的關鍵，連接基本建設是SEO的重要，UEO是SEO的推進。
Content is the foundation of the construction of SEO, keywords strategy is the core of SEO, construction is the key link SEO, UEO is the deepening of SEO.
8、SEO做的比較好的網站的全是一樣的，SEO做的不比較好的網站都有各的不一樣。
SEO is done good web site is all the same, the bad website SEO each have each different.
9、最終，引入一句話：“要是沒有百度搜索引擎，你的網址依然瀏覽量迎門，那麼你的網址就歸屬于‘長青樹’了。以用戶為中心建立網站，而不必朝向百度搜索引擎建立網站，它是變成長青樹網址的最高境界。”
Finally, quoted a words: "if no search engine, your site visitors, so you still full of website belong to 'the evergreen tree'....... The customer web site, and don't do for search engines do website, this is the true meaning of evergreen tree become web site."
文中公布于北京市網站建設企業酷站科技http://www.ttscar.com.cn">
來源于申明：以上內容一部分(包括照片、文本)來自互聯網，若有侵權行為，請立即與本網站聯絡（010-57218159）。
如沒特殊注明，文章均為酷站科技原創,轉載請注明來自http://www.ttscar.com.cn/jianzhanzhishi/3293.html
服務熱線
18911184380
