網(wǎng)址優(yōu)化者也便是大家常說的SEOER。做為SEOER不一定要會(huì)制作網(wǎng)頁，明白很深的設(shè)計(jì)方案技術(shù)性，可是SEOER必需的要營業(yè)執(zhí)照下列的十大能力素質(zhì)。
The website optimization also is what we call the SEOER. As SEOER doesn't have to do web page, know deep design technology, but SEOER necessary to license the following 10 basic ability.
一、了解網(wǎng)頁源代碼(Familiar with web page code)
百度搜索引擎搜索引擎蜘蛛是立即爬取網(wǎng)頁源代碼來獲得信息的，因此你需要有一雙和百度搜索引擎一樣的雙眼，能清晰的鑒別網(wǎng)頁頁面html編碼(尤其是Title、Meta、Header、Body、Text、Alt、Tag)、CSS編碼，了解JS、架構(gòu)的應(yīng)用，把握W3C標(biāo)準(zhǔn)。
Search engine spiders crawl is directly web page code to get information, so you need to have a pair of and search engines like eyes, can clear recognition web HTML code (especially the Title and Meta, Header, Body, Text, Alt, Tag), CSS code, familiar with JS, frame, the application of master the W3C standards.
二、了解網(wǎng)站結(jié)構(gòu)(Familiar with the website structure)
它是看上去很繁雜并且很必須時(shí)間，包含域名、網(wǎng)絡(luò)服務(wù)器(或室內(nèi)空間)、網(wǎng)頁頁面技術(shù)性、
網(wǎng)站建設(shè)、網(wǎng)址作用、軟件開發(fā)和數(shù)據(jù)庫查詢，但大家并不一定很熟練，但最少要對(duì)Apache/IIS網(wǎng)絡(luò)服務(wù)器有充足的掌握，了解怎樣靜態(tài)數(shù)據(jù)化，怎樣對(duì)百度搜索引擎bot開展檢測(cè)。
This is looks very complex and very need time, including website domain name, server (or space), page technology, web design, web function, program development and database, but we do not need to very proficient in, but at least to Apache/IIS server are fully understand, know how to static, how to search engine bot testing.
三、優(yōu)良的語言組織協(xié)調(diào)能力(Good language ability of organization)
它是如今SEO界廣泛認(rèn)為最重要的要素之一。外鏈發(fā)布的方式許多：遞交付錢與完全免費(fèi)文件目錄網(wǎng)址(如：Yahoo Directory;DMOZ)、鏈接交換、付錢連接這些。無論你的網(wǎng)址是鎖住百度搜索或者Google，外鏈發(fā)布全是尤為重要的。那麼在這種全過程中你能應(yīng)用許多的語言，許多文件目錄全是人力百度收錄的，許多交換友鏈全是要用文本來機(jī)構(gòu)與互換者溝通交流的，假如你的語言機(jī)構(gòu)得很怪怪的，那麼取得成功的概率當(dāng)讓變小。再聊網(wǎng)頁頁面內(nèi)容加強(qiáng)(Content Mapping)，將網(wǎng)站內(nèi)容與相匹配的關(guān)鍵詞做最適當(dāng)?shù)慕Y(jié)合(如長尾關(guān)鍵字的應(yīng)用)是十分關(guān)鍵的流程，那麼這一“最適當(dāng)?shù)慕Y(jié)合”和語言組織協(xié)調(diào)能力是緊密聯(lián)系的。另外，編寫出色的推廣軟文，也必須優(yōu)良的語言組織協(xié)調(diào)能力，那樣寫出去的推廣軟文才可以獲得大量更高品質(zhì)的外部鏈接。
This is now SEO sector generally think that one of the most important factors. The construction of the chain many methods: submit pay and free Directory sites (such as: Yahoo Directory; DMOZ), link exchange, paid links, and so on. Regardless of your website is locking baidu or Google, the chain construction are all very important. So in the process you will use a lot of language, many directories are artificial included, the lot of exchange links with the writing is to come to the organization and the exchange of communication, and if your language organization very at odds, then the probability of success when let small. Besides the page Content improved (Content Mapping), will be the site of the corresponding contents and key words do the most appropriate fusion (such as the long tail of the key word use) is a very important step, then this "the most appropriate fusion" and language ability of organization is inseparable. At the same time, write excellent soft wen, also need good language ability of organization, so write out the soft wen to get more better quality of the chain.
四、心理學(xué)與水利學(xué)(Social psychology and engineering)
心理學(xué)能夠 范疇到檢索社會(huì)心理學(xué)，在挑選關(guān)鍵字的情況下，在應(yīng)用搜索指數(shù)等專用工具的另外， 應(yīng)當(dāng)考慮到關(guān)鍵詞的難度系數(shù)(Keyword Difficulty)、關(guān)鍵詞特性(總流量與轉(zhuǎn)化率關(guān)聯(lián))、到尋找心理研究都是有。例如，當(dāng)客戶在檢索“策劃方案”的情況下，她們并并不是很含糊的去檢索策劃方案這三個(gè)字，可能是“要怎么寫廣告策劃書”等，因此掌握檢索群體的檢索習(xí)慣性和檢索心理狀態(tài)是非常關(guān)鍵的。
Social psychology can narrow sense to search psychology, in choosing key, in the use of baidu index and tools at the same time, should consider the Difficulty of the key word (Keyword Difficulty), key attributes (flow and conversion relations), to search for psychological research. For example, when a user in the search "planning the book," they are not very general to search planning books these three words, could be "how to write advertising planning book", etc, so get the search habits and search search psychological is quite important.
網(wǎng)絡(luò)釣魚關(guān)鍵反映在外鏈發(fā)布和UEO上，在與知名網(wǎng)站友情鏈接交換的情況下，必須對(duì)網(wǎng)址責(zé)任人做必需的掌握，收集相關(guān)資料，便于溝通交流后就可以促使一個(gè)外部鏈接。心理學(xué)與水利學(xué)另外服務(wù)項(xiàng)目于
SEO和UEO，僅有二者合理地融合起來才算是真實(shí)的SEO，才可以提升客戶粘度，在提升總流量的另外沉定總流量。
Social engineering mainl
y outside the construction and UEO chain, with large web sites in a chain of exchange, it is necessary to do the necessary understanding of website, collect relative material, so that after talking to a chain can be outside. Social psychology and engineering and service in SEO and UEO, only two effectively combined is the real SEO, can enhance the user viscosity, in improving the flow of traffic and precipitation.
五、數(shù)據(jù)統(tǒng)計(jì)分析測(cè)算與融合工作能力(Data analysis and integration of ability)
做SEO，一定會(huì)對(duì)網(wǎng)址有一個(gè)總體的剖析，就好似醫(yī)師給患者就醫(yī)一樣，一直要仔細(xì)觀察、剖析最后決策怎樣擬訂SEO計(jì)劃方案，如何解決關(guān)鍵詞排名降低、主頁被降權(quán)懲罰、百度收錄降低等難題。
Do SEO, would be certain to have a whole site analysis, as the doctor to see patients, should always through the observation, the analysis finally decided to how to SEO scheme worked, how to solve the key word lower rankings, homepage drop right, included reducing.
我還在不久應(yīng)用新浪圍脖的情況下才自身領(lǐng)悟到一個(gè)客觀事實(shí)：做SEO和網(wǎng)絡(luò)推廣務(wù)必會(huì)測(cè)算，會(huì)數(shù)據(jù)統(tǒng)計(jì)分析。在SEO實(shí)行前后左右都務(wù)必對(duì)網(wǎng)址數(shù)據(jù)信息有一個(gè)很細(xì)膩的剖析，包含：百度搜索引擎關(guān)鍵詞比例、瀏覽量、搜索指數(shù)數(shù)、瀏覽量來源于、搜索指數(shù)中關(guān)鍵詞數(shù)據(jù)信息、SEO每一個(gè)環(huán)節(jié)的檢索轉(zhuǎn)換率等。根據(jù)百度搜索引擎中關(guān)鍵詞的轉(zhuǎn)換率、均值等待時(shí)間等數(shù)據(jù)統(tǒng)計(jì)分析關(guān)鍵詞是不是選擇恰當(dāng)，及其SEO后的成果。
I just use sina collar to realize their a fact: do SEO and website promotion will be calculated, would data analysis. SEO execution in both before and after data of the website must have a very detailed analysis, including: search engine keyword ratio, the number of visitors, independent visitors number, visitors source, baidu keyword index data, SEO every stage of the search conversion rate, etc. Through the search engine keyword conversion, the average time for the information such as the key word select correct is analyzed, and the results after SEO.
六、實(shí)踐活動(dòng)與自主創(chuàng)新能力(Practice and innovation ability)
不斷創(chuàng)新一種探尋，有很多工作經(jīng)驗(yàn)與方式全是自身實(shí)踐活動(dòng)而成的，而實(shí)踐活動(dòng)的情況下持續(xù)保持著自主創(chuàng)新的精神實(shí)質(zhì)，你一定會(huì)獲得越來越多的具體方法。關(guān)鍵詞長尾關(guān)鍵詞是一個(gè)成長股，合理運(yùn)用你也就會(huì)獲得許多的總流量，例如一個(gè)營銷策劃的網(wǎng)址，tag頁那樣采用題目，一定會(huì)獲得大量的總流量：“TAG-營銷策劃計(jì)劃方案-策劃方案”，假如在其中一個(gè)tag為“視頻廣告”，那樣百度搜索引擎便會(huì)給它這種關(guān)鍵詞的展現(xiàn)權(quán)：視頻廣告方案策劃、電視機(jī)方案策劃、電視機(jī)廣告策劃書。因而，這類長尾關(guān)鍵詞的發(fā)掘就必須一定的自主創(chuàng)新。
Innovation is a kind of exploration, and have a lot of experience and methods is their practice, while the practice always keeps the spirit of innovation, you will gain more and better methods. Key words long tail is a potential strands, effective use of you will get a lot of traffic, such as an advertising planning website, tag page so that choose the title, will get more traffic: "tag-advertising planning scheme-plan book," if one of the tag for "television advertisement", so that the search engines will give it the key word display right: TV advertising planning scheme, television planning scheme, TV advertising planning book. Therefore, the long tail of digging will need to certain innovation.
七、整體規(guī)劃與管理水平(Project planning and management ability)
網(wǎng)址SEO自身便是一個(gè)新項(xiàng)目，因此在做SEO以前就務(wù)必搞好整體規(guī)劃，包含對(duì)成本效益的剖析，風(fēng)險(xiǎn)性的恰當(dāng)評(píng)定、SEO實(shí)際效果預(yù)計(jì)等。在SEO計(jì)劃方案一步步的執(zhí)行的情況下，你也就必須對(duì)全部新項(xiàng)目有一個(gè)非常好的管理方法，包含連接管理方法、關(guān)鍵詞管理方法、mate管理方法、自我管理等。
Website SEO itself is a project, so do SEO must be done well before the project planning, including the cost benefit analysis, risk assessment, SEO benefits the correct estimate, etc. In the implementation of the plan of SEO step by step, you will need to the whole project has a very good management, including links management, key management, mate management, time management, etc.
八、出色的展望觀念(Good vision consciousness)
互聯(lián)網(wǎng)技術(shù)是一個(gè)迅猛發(fā)展的領(lǐng)域，不僅是信息內(nèi)容升級(jí)速率之快給你目不暇接，關(guān)鍵詞的檢索變化也是常常轉(zhuǎn)變，因此大家SEOer必須有非常好的展望觀念，可以預(yù)計(jì)一部分關(guān)鍵詞在最少將來一周內(nèi)的發(fā)展趨勢(shì)。
The Internet is a rapid development of the industry, not only is the updated information fast let you ringing-off, keyword search change is also changed often, so we SEOer need to have very good vision consciousness, can estimate of the key words in the future trend of at least a week.
九、快速的自學(xué)能力(Super fast learning ability)
干什么都必須持續(xù)的學(xué)習(xí)培訓(xùn)，上邊全部這么多工作能力與專業(yè)技能全是通過學(xué)習(xí)而成的，僅有在盡量短的時(shí)間里學(xué)好新的專業(yè)知識(shí)與專業(yè)技能，才可以與檢索百米賽跑，才不會(huì)在同行業(yè)中過時(shí)。
Do what all need to keep learning, above all so much capacity and skills you learn it through, only in
the shortest possible time to learn new knowledge and skills, ability and search race, will not fall behind in the trade.
十、強(qiáng)力的意志力與膽量(Super endurance and courage)
百度搜索引擎優(yōu)化，在所難免會(huì)被百度搜索引擎帶著走，有可能你對(duì)網(wǎng)址干了一個(gè)月的優(yōu)化，排行不僅沒提高，反過來后退了多頁。因此大家必須可以承受嚴(yán)厲打擊，有充足的意志力與膽量，必須有愈戰(zhàn)愈勇的質(zhì)量。出色的SEO工作人員是歷經(jīng)時(shí)光的磨煉而成的。
Search engine optimization, will inevitably be search engine to the nose, likely to web site do you a month of optimization, the ranking not only not to ascend, instead took several pages. So we need to be able to a beating, have enough patience and courage, need to have the quality of the brave the war. Excellent SEO personnel is the passes years earned.
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