伴隨著網互聯網技術迅猛發展和普及化,
SEO優化市場競爭越來越激烈,早已進到來到前全部為的“改革時期”。作為一名網址SEO優化工作人員,我們要把優化的重心點轉至網站內部優化上,站內優化的內容并并不是局限性以內鏈和內容升級,搞好UEO才算是將來SEO優化者勤奮的方位。說白了UEO即客戶體驗優化,一個將客戶體驗保證完美的網站通常會更非常容易得到排行。
With the rapid development and popularization of Internet network, SEO optimization competition intensified, have entered the promising before "revolution". As a web site SEO optimization personnel, we want to turn in the center of gravity of the optimization station optimization, the optimization of the content in the station and not limited in chains and contents to update, completes the UEO is the future direction of the optimization SEO effort. The so-called UEO namely user experience optimization, a user experience will be the ultimate site will often easier to obtain ranking.
實際上SEO與UEO的關聯是緊密聯系的,SEO承擔將網址的關鍵字排名推倒百度搜索引擎的前邊,但想長期的期待自身的網址能平穩在百度搜索引擎,大家必須搞好UEO。由于大家根據SEO的方式只有將網址推倒百度搜索引擎的前好幾頁,就算一個網站在市場競爭中出類拔萃排到百度搜索引擎的主頁。實際上此刻百度搜索引擎對你網址的磨練才剛開始。那這種磨練究竟是什么呢,實際上站長統計里邊說的很清晰,你網址的跳失率啊,等待時間,客戶的滿意度這些這類的。實際上這種便是檢測一個網站的UEO。
In fact UEO relationship with SEO complement each other, SEO is responsible for the site keywords ranking will be pushed to the front of the search engine, but want to long hopes his web site in the search engine to stability, we need to be UEO. For we through the means of SEO can only push to the search engine's web site before two pages, even if a web site from the competition row to search engine on the front page. In fact this time search engine on your web site test is only just beginning. That these test what would, in fact, baidu statistics inside said very clear, your website's jump out rate ah, stay, customer loyalty, and so on and so on. But this is the test of a UEO web site.
假如你的網址運用SEO技術性把關鍵字排名拉上去,而客戶體驗不是太好。別人來啦就跑,不可以處理客戶的難題或是是說沒有吸引住客戶的內容。那麼那樣的網址當然百度搜索引擎通到各種各樣數據統計分析到得話,無論你的SEO方式多強大,外部鏈接多強勁。全是沒有用的。
If your web site use the keywords ranking SEO technology to push up, and the user experience is very bad. The somebody else will run, cannot solve the problem of users or is not attract the content of the users said. So this website natural search engine sense to all kinds of data analysis to it, regardless of your SEO means more than bad, how strong the chain. Are of no use.
在小編來看,SEO和UEO是緊密聯系的關聯存有,SEO是搜索引擎營銷最基礎最便宜的方式和方式,如今許多網址優化工作人員全是為了更好地百度搜索引擎排行而SEO,徹底的忽略了UEO的必要性,這個是十分不可取的。
In the author opinion, SEO and UEO is complementary relationship exists, SEO is search marketing the most fundamental and most cheap means and methods, now a lot of web site optimization personnel are all in the search engine rankings and SEO, completely ignored the importance of UEO, this is very not advisable.
網址UEO是對于客戶而開展的優化對策,能夠 合理的提升網址PV,降低跳失率,提升商品轉化率。多聆聽客戶的心里話,掌握客戶的要求,從源頭上處理客戶的難題,那樣做能夠 使網址更為合乎客戶體驗,更為個性化,而且合理的提高了網址黏合度。
Site UEO is based on the user and optimization of strategy, can effectively increase the website PV, reduce the rate of jump out, to increase product conversion rates. Listen to the voice more users, understand the needs of the users from the fundamental solution to the problem of users, such doing can make web site more in line with the user experience, more human, and can effectively enhance the website bonding degree.
SEO層面的物品都說爛了,今日就要好好地的跟大伙說說怎樣提高網址的UEO,那麼怎樣開展合理的客戶體驗優化呢?在下面,小編就給大伙兒簡易共享提高客戶體驗的好多個方式供大伙兒參照:
SEO aspects of it all say terrible, and today is a good tell us about how to improve the UEO web site, so how to carry out the effective user experience optimization? In the following, the author gave you simple user experience of ascension to share a few methods for your reference:
一、你的網站布局是不是合乎你的領域特點
Your website conform to your industry style characteristics
網站制作就好似你的穿衣搭配,要填滿自身的性情和風彩。可是這類性情和風彩的衣著合乎你的崗位特點嗎?網址也一樣,你的網址是科普類的可是用了游戲娛樂類設計風格的網站模版,遺失了科技網中需有的嚴肅認真認真細致的設計風格,相信那樣的網址客戶是不容易喜愛的。所以說,網址的用戶界面一定要合乎你領域的特點。之上第一點和第二點都是以作用上我們要使客戶喜愛。但至關重要的還是第三點。
The website pr
oduction is like your dress will be filled with his own character and style. But this character and style dress with your professional feature? Website is the same, your site is the--but with the use of the entertainment kind of style website templates, lost in the science and technology should be serious website rigorous style, I believe this web site users won't like. So, the website interface style must meet the characteristics of your industry. Above the first point and the second point is from the function to the customer like us. But even more important still is the third point.
二、網址的設計風格和美工設計
The website's style and artists
假如你的瀏覽量主要是女士客戶喜愛爛漫和時尚潮流,那么你的網址主題風格色調及其網址的LOGO一部分就需要合乎這種受眾群體的愛好。網址的色彩就需要用時尚潮流爛漫一些的,例如粉紅色或是藍紫色。自然美工設計層面是否很高,客戶是否很對你有感覺網址的設計風格。
If your visitor is mainly users like romance and fashion women, that your site theme color, and websites will meet the audience LOGO part of be fond of. The website will use of fashionable romance tonal some, such as pink or purple. Of course the artists whether high, the user is very like your website's style.
三、網址的應用性
Website the practicability of
一個網站光漂亮也是不起作用的,對客戶而言最重要的一點便是你網址要對它有使用價值。例如你網址有一些小的運用,例如你網址有作用能夠 轉換 不一樣的字體樣式,例如繁體及其火星文這些,相近這類對客戶有使用價值的物品,客戶才會記得你的網址,這類客戶的滿意度和電話回訪度便會高。這種數據信息是會被百度搜索引擎看在眼中的,要是這種數據信息持續的提高,你的排行你的權重值也會持續的提高。
A website is useless light good-looking, for users the most important is your web site to it has value. For instance you website has a few little applications, such as the ability to your site into a different font, such as traditional Chinese characters and Mars, and so on, similar to the user anything of value, the user will remember your site, the customer loyalty and return degrees will be high. These data will be search engines to see in the eye, as long as these data constantly improve, your ranking your weight unceasingly will also ascension.
四、出色的內容始終是SEO中的關鍵
Excellent content is always the kingly way SEO
大家都知道,網址不斷的升級原創內容會獲得百度搜索引擎的認同,不管在百度收錄、還是快照更新、還是排行都是會有非常大的提高。一樣,每日定時執行指定的升級也會使客戶喜愛,例如小編的網址,不太可能每日都升級原創文章內容,那我也以內頁構建了一個互聯網刊物,確保每日都是有高品質的文章內容升級,那樣閱讀者和搜索引擎蜘蛛就不容易視覺疲勞了。自然升級的內容毫無疑問不必是原創文章或是是句子堵塞,上句不接下來句的,那樣的內容或許能夠 蒙騙的了搜索引擎蜘蛛,可是客戶毫無疑問會立刻關掉網頁頁面,煙橋提升了網址的跳失率。最終小結一下便是內容要維持升級,內容品質一定要嚴格把關。
As is known to all, the website continuous updates original content will get the search engine's approval, no matter in included, or snapshots, or ranking can have a big ascension. Also, every time the update will also designated the customer like, for example, the author's website, can't update essays on every day, that I was in the inside pages built a network abstract, ensure the high quality of every day the update, so readers and spiders will not visual fatigue. Of course the content of the update is sure don't fake original or statements impassability, the sentence to out of the sentence, such content may deceive spiders, but users will immediately shut down web page, for no reason increased the rate of web site jumped out. To summarise is content to keep updated, content quality must be a good close.
最終小結,如今留意SEO的人過多,而聊UEO的人太少,文中致力于溝通交流討論,由于針對SEO和UEO的了解因人有所不同的,也因網址而異,但最后的關鍵是不會改變的,那便是SEO和UEO是必須并行處理的,這二者單獨發展趨勢全是不好的,并且是一直存有于網絡運營全過程的。
To conclude, now pay attention of SEO too much, and talk about the UEO too little, this paper aims to communication, because for SEO and UEO understanding vary from person to person, but also because of website different, but in the end the core is the same, and that is UEO SEO and is the need to parallel, the two independent development are bad, and is always exist website operation process.
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