公司
網站制作該怎樣方案策劃？我覺得它是公司、企業在建立網站以前都考慮到的，做企業官網并不是鬧著玩的，并不是隨意弄個模版、弄個廢棄物網絡服務器、再抄一些在網上的內容，就完成了。在建立網站以前，公司要最先考慮到，為何建立網站？
The enterprise website this how to plan? I think this is the enterprise, the company doing the website before all considered, do enterprise web site is not matter, not just get a template, get a garbage server, and the content of the copy some online, is done. Doing web site, enterprise should first consider, why do web site?
一、建立網站的目地(Do a web site)
企業網站建設，只不過一下幾類狀況：
Enterprise do website, no more than the several ways:
1、塑造品牌形象（如同個人名片一樣）
Set up image (like business card)
2、打造品牌，融合線下推廣實體線相互宣傳策劃（關鍵還是以實體線主導）
Creating the brand, combined with offline entity common propaganda (mainly still mostly solid)
3、提升銷售總額（即根據互聯網方式，擴展業務流程方式，發掘互聯網萬里)
Improve sales (that is, through the network form and develop business channel, mining network miles)
4、電商（公司關鍵業務流程根據互聯網開拓市場）
Electronic commerce (enterprise main business through the network business)
二、網站風格剖析(Website type analysis)那麼大家各自剖析企業官網的這四種種類：
So we were analysis of enterprise web site four types:
（1） 塑造品牌形象型公司網站建設
Set up image type enterprise website construction
此類公司，對電商的觀念不足或對網絡依賴不強。最企業官網只是是為了更好地更強的塑造一下企業品牌形象，此類公司網站建設簡易，無需太過 的 注重客戶體驗和搜索引擎，乃至幾個月無需去跟新，建網站的目地能夠 說成“盲目跟風”，不用花銷過多的人力資源、物力資源去開展網站建設。
The enterprise, the electronic commerce network is not enough to rely on consciousness or is not strong. The enterprise web site just to better set up the enterprise image, and the enterprise website construction is simple, need not too much emphasis on the user experience and receive single-handedly index, or even months need not go to with new, the purpose of the site can be said to be "suit", do not need to spend too much manpower and material resources to web site construction.
（2） 打造品牌，融合線下推廣實體線相互宣傳策劃行網站建設
Creating the brand, combined with offline entity common propaganda line website construction
此種類網址是公司對互聯網有進一步的了解，在企業形象宣傳和公司贏利層面對互聯網擁有新的干預。此環節公司網站的制作更好像一個標志，塑造品牌形象，打造品牌的方式。這類企業官網一般頁面設計的很美觀大方和空氣，可是網址總體客戶體驗無法深層次去掌握。作用也較為單一，客戶體驗層面有進一步的提高，可是依然處在探索環節，針對網址訂單信息觀念不強。關鍵還是根據網址和實體線相互的打造出公司的品牌形象，針對提升市場銷售層面，此類網址還差的太遠；另外對百度搜索引擎優化層面（
seo）還不高度重視，現階段在我國80%的企業官網全是這類種類。
This type of website is enterprise network with further knowledge, in the enterprise publicity and enterprise profit to network has a new step in. This stage enterprise website construction is more like a logo, set up the image and create the brand approach. This kind of enterprise web site of general interface design is beautiful and the atmosphere, but web site overall user experience failed to further to understand. Function also is more onefold, the user experience have the further promotion, but is still groping stage for the website no strong sense of order. Main or through the website and entity common makes the enterprise the image, to increase sales, the site also far short of the; At the same time to the search engine optimization (seo) still don't pay attention to, at present, China's 80% of the enterprise web sites are of this type.
（3） 提升銷售總額種類公司網站建設。
Improve sales type enterprise website construction.
愈來愈多的企業和公司搞清楚來到互聯網的能量，我們可以從百度搜索的競價推廣受歡迎層面能夠 獲得確立的回應。該類網址的規定稍高，在靠譜網站開發公司做得話，價錢一般在5000-10000元，設計方案一定要大氣，美觀大方，且客戶體驗一定要好，這才可以吸引住顧客提留，提升轉換率。在seo優化層面做的時間還要足，對關鍵字的選擇，客戶類型的剖析，網址關鍵作用必須有優良的設計方案，能夠 適度的開展百度搜索的競價推廣，該類公司網站建設早已系統化了，必須特殊的工作人員將對網址開展維護保養和營銷推廣，營銷推廣幅度非常大。
More and more enterprises and companies to understand the power of the web, we can from baidu's competitive ranking in hot can get clear answer. These websites requirements is a little bit higher, in regular nets built the company words, the price is in commonly 5000-10000 yuan, design must be generous, beautiful, and the user experience is close friends certainly, this ability to attract customers tiding ov
er, to improve conversion rates. In making seo optimization kung fu also want foot, the key words of the selected, the customer types of analysis, the website main function is to have good design, can be appropriate for baidu's competitive rankings, such enterprise website construction has special, need certain personnel will perform site maintenance and the promotion, to popularize strength is very large.
（4） 電商（公司關鍵業務流程根據互聯網開拓市場）
Electronic commerce (enterprise main business through the network business)
電商型企業，對互聯網的資金投入幅度非常大，或是對互聯網的依賴感很高一般為互聯網服務化企業，電子商務平臺（淘寶網、amazon、京東商城等）。做為一個電商網址，seo、競價推廣、優良的客戶體驗早已是該種類網址最基礎的特點，也要有自身特點的服務項目商品，特點的營銷渠道，特點的運營模式。該類網址資金投入人力資源、乏力非常大，風險性也大，必須有自身的精英團隊開展運營。
The electronic commerce type company, to the network investment is very big, or to the network the dependence of the high for network service company general, business platform (taobao, amazon, jingdong, etc.). As a e-commerce sites, seo, competitive rankings, good user experience is the type of the most basic web site features, but also have their own characteristics of the service product, the characteristic of sales channels, the characteristic of the profit model. These websites into human, weakness is very big, the risk is big also, needs to have his team to conduct business.
文中公布于北京市網站建設企業酷站科技http://www.ttscar.com.cn">
來源于申明：以上內容一部分(包括照片、文本)來自互聯網，若有侵權行為，請立即與本網站聯絡（010-57218159）。
如沒特殊注明，文章均為酷站科技原創,轉載請注明來自http://www.ttscar.com.cn/jianzhanzhishi/3321.html
服務熱線
18911184380
