一個(gè)網(wǎng)站的取得成功是否與
網(wǎng)站建設(shè)前的整體規(guī)劃擁有 極其重要的關(guān)聯(lián)。在企業(yè)建站前要確立企業(yè)建站的目地，明確網(wǎng)址的作用、網(wǎng)址經(jīng)營規(guī)模、資金投入花費(fèi)，開展必需的市場(chǎng)需求分析等。僅有詳盡的整體規(guī)劃，才可以防止在網(wǎng)站建設(shè)中出現(xiàn)的許多難題，是網(wǎng)站建設(shè)能順利開展。
The success of a web site and website construction before the planning has a very important relationship. In the construction site should be clear before the purpose of building site, determine the functionality of the site, website scale, investment costs, make the necessary market analysis, etc. Only the detailed planning, to avoid in the website construction of many of the problems that appear, is website construction can be carried out smoothly.
網(wǎng)站的建設(shè)就是指在網(wǎng)站建設(shè)前對(duì)銷售市場(chǎng)開展剖析、明確網(wǎng)址的目地和作用，并依據(jù)必須對(duì)網(wǎng)站建設(shè)中的技術(shù)性、內(nèi)容、花費(fèi)、檢測(cè)、維護(hù)保養(yǎng)等做出整體規(guī)劃。網(wǎng)站的建設(shè)對(duì)網(wǎng)站建設(shè)具有方案和指導(dǎo)意義，對(duì)網(wǎng)址的內(nèi)容和維護(hù)保養(yǎng)具有精準(zhǔn)定位功效。
Site planning is to point to in the website construction of market analysis, before determine the goal and the function of website, and according to the need of the website construction of technology, contents, expenses, testing and maintenance make planning. Site planning on website construction plan and play a guiding role, the site's content and maintain a role positioning.
商業(yè)網(wǎng)站的商業(yè)規(guī)劃應(yīng)當(dāng)盡量包含企業(yè)建站的各個(gè)領(lǐng)域，網(wǎng)站的建設(shè)應(yīng)詳細(xì)、考慮周全。
E-commerce site business planning should as far as possible covers all aspects of the construction site, website planning should be exhaustive, thoughtful.
商業(yè)網(wǎng)站的商業(yè)規(guī)劃包括的內(nèi)容以下：
E-commerce site about the content of the business plan is as follows:
1、 企業(yè)建站前的市場(chǎng)需求分析
Construction site before the market analysis
剖析有關(guān)領(lǐng)域的銷售市場(chǎng)是如何的，銷售市場(chǎng)有哪些的特性，是不是可以在互聯(lián)網(wǎng)技術(shù)上進(jìn)行公司業(yè)務(wù)；對(duì)銷售市場(chǎng)關(guān)鍵競(jìng)爭(zhēng)對(duì)手開展剖析，掌握競(jìng)爭(zhēng)者網(wǎng)上狀況及網(wǎng)站的建設(shè)、作用功效；對(duì)企業(yè)本身標(biāo)準(zhǔn)開展剖析，對(duì)企業(yè)概況、銷售市場(chǎng)優(yōu)點(diǎn)開展剖析，明確能夠 運(yùn)用網(wǎng)址提高什么競(jìng)爭(zhēng)能力，企業(yè)建站的工作能力（花費(fèi)、技術(shù)性、人力資源等）
Analysis of the relevant industries market is like, what kind of market characteristics, whether can carry out the business on the Internet; The main competitors to market analysis, understand competitors on the Internet and web programming, functions; The company itself to conditions are analyzed, the company profiles, market advantages to carry on the analysis, sure can use website promotion which competitiveness, construction site ability (cost, technology, human, etc)
2、 企業(yè)建站的目地及功能分區(qū)
The purpose of the website construction and function orientation 為何要建設(shè)網(wǎng)站？是為了更好地宣傳策劃商品、開展電商，還是創(chuàng)建專業(yè)性網(wǎng)址？是公司的必須還是銷售市場(chǎng)寬闊的拓寬？根據(jù)融合企業(yè)資源，依據(jù)企業(yè)的必須和方案，明確網(wǎng)址的作用；依據(jù)網(wǎng)址作用，明確網(wǎng)址應(yīng)做到的目地功效；公司內(nèi)網(wǎng)的基本建設(shè)狀況和網(wǎng)址的擴(kuò)展性等。
Why should build web site? To promote products, electronic commerce, or a industry web site? Is the need of the enterprise or the market open extensions? Through the integration of company resources, according to the needs of the organization and planning, determine the functionality of the site; According to the website function, make sure the site should be to achieve role; Enterprise Intranet situation of the construction of the website and expansibility, etc.
3、 網(wǎng)站開發(fā)解決方法
Web site technical solutions
依據(jù)網(wǎng)址的作用明確網(wǎng)站開發(fā)解決方法；剖析資金投入成本費(fèi)、作用、開發(fā)設(shè)計(jì)可靠性和安全系數(shù)等；選用針對(duì)性的解決方法還是自身開發(fā)設(shè)計(jì)；網(wǎng)址安全防范措施，如防黑防病毒計(jì)劃方案；有關(guān)軟件開發(fā)。
According to the functionality of the site web technology solutions to determine; Cost analysis, function, development stability and security, etc.; The systematic solution or oneself development; Web security measures, such as the black antivirus program; Relevant procedure development.
4、 網(wǎng)站內(nèi)容整體規(guī)劃
Web site planning 依據(jù)網(wǎng)址的目地和作用規(guī)劃網(wǎng)站內(nèi)容，一般企業(yè)官網(wǎng)應(yīng)包含公司概況、產(chǎn)品簡(jiǎn)介、服務(wù)項(xiàng)目?jī)?nèi)容、價(jià)錢信息內(nèi)容、聯(lián)系電話、在網(wǎng)上訂單信息等基礎(chǔ)內(nèi)容;電商類網(wǎng)址是要出示注冊(cè)會(huì)員、詳盡的產(chǎn)品服務(wù)信息、信息檢索查尋、確認(rèn)訂單、支付、私人信息保密措施、有關(guān)協(xié)助等。留意：網(wǎng)站內(nèi)容是網(wǎng)址吸引住訪問者最重要的要素，無內(nèi)容或不實(shí)用軟件互惠互利吸引住匆匆忙忙訪問的瀏覽量。可事前對(duì)大家期待閱讀文章的信息內(nèi)容開展調(diào)研，并在網(wǎng)站更新后調(diào)研大家對(duì)網(wǎng)站內(nèi)容的滿意率，及其時(shí)調(diào)節(jié)網(wǎng)站內(nèi)容。
According to the website the goal and the function of planning your content, general enterprise web site should include a brief introduction, product introduction, service content, price information, the contact method, on-line order, and other basic content; The electronic commerce kind website is to provide the register and detailed information of the products and services,
information search query, order confirmation, payment, and personal information confidential measures, related assistance, etc. Note: website content sites attract visitors is the most important factor, no content or not practical information mutual attract glanced through visitors. In the information to people want to read to investigation and survey released in website after website content people of satisfaction, and adjust your website content.
5、 網(wǎng)頁制作
Web design網(wǎng)頁制作一般要與公司總體品牌形象一致，要合乎CI標(biāo)準(zhǔn)。要留意網(wǎng)頁頁面顏色、照片的運(yùn)用及版塊整體規(guī)劃，維持網(wǎng)頁頁面的總體一致性；在新技術(shù)應(yīng)用的選用上應(yīng)考慮到關(guān)鍵總體目標(biāo)瀏覽人群的遍布地區(qū)、年紀(jì)階級(jí)、網(wǎng)速、閱讀習(xí)慣等；特定網(wǎng)頁頁面重做方案，如大半年到一年時(shí)間開展較規(guī)模性重做等。
Web design in general to the whole image and enterprise consistent, want to accord with CI norms. To pay attention to the application of color pictures, page layout and planning, keep the whole web consistency; In the use of new technologies to consider the main target group of its distribution, visit age class, network speed, reading habits, etc.; Designated page revised plan, such as six months to a year on a large scale revision, etc.
6、 網(wǎng)站運(yùn)營
Website maintenance 對(duì)網(wǎng)絡(luò)服務(wù)器及有關(guān)硬件軟件開展維護(hù)保養(yǎng)，對(duì)很有可能出現(xiàn)的難題開展評(píng)定，制訂響應(yīng)速度；對(duì)數(shù)據(jù)庫查詢開展維護(hù)保養(yǎng)，合理地運(yùn)用數(shù)據(jù)信息是網(wǎng)站運(yùn)營的關(guān)鍵內(nèi)容，因而數(shù)據(jù)庫查詢的維護(hù)保養(yǎng)要變得重要；內(nèi)容的升級(jí)調(diào)節(jié)等；制訂有關(guān)網(wǎng)站運(yùn)營的要求，將網(wǎng)站運(yùn)營系統(tǒng)化、規(guī)范性。
On the server and related software and hardware maintenance, the possible problem of the assessment, and formulated response time; The database maintenance, effectively use data is the important content of the website maintenance, so for the maintenance of the database to attention; The content renewal adjustment; Make the relevant provisions of the website maintenance, website maintenance will be institutionalized, standardization.
7、 網(wǎng)站壓力測(cè)試
Web site test 網(wǎng)站更新前應(yīng)開展細(xì)膩縝密的檢測(cè)，以確保一切正常訪問和應(yīng)用。
On its web site to carefully before thorough testing to ensure that normal browsing and use.
關(guān)鍵檢測(cè)內(nèi)容包含：The main test contents include:
（1） 網(wǎng)絡(luò)服務(wù)器可靠性、安全系數(shù)
Server stability, safety
（2） 程序流程及數(shù)據(jù)庫測(cè)試
Procedures and database testing
（3） 網(wǎng)頁頁面兼容性測(cè)試，如電腦瀏覽器、顯示屏
Web compatibility tests, such as browser, displays
（4） 依據(jù)必須的別的檢測(cè)
According to the need of the other tests
8、 網(wǎng)站更新與網(wǎng)絡(luò)推廣
On its web site and the website promotion
網(wǎng)站壓力測(cè)試后開展公布的媒體公關(guān)、廣告宣傳主題活動(dòng)，百度搜索引擎?zhèn)浒傅取?br />Web site testing in the public relations and advertising campaign released, search engine registration, etc.
9、 網(wǎng)站建設(shè)計(jì)劃表
Website construction schedule 各類整體規(guī)劃每日任務(wù)的剛開始及進(jìn)行時(shí)間、責(zé)任人等。
The planning of the start and finish the task of time, etc.
10、 費(fèi)用明細(xì)表
Expenses details 各類事項(xiàng)所需費(fèi)用清單。
For all the expenses required to list.
之上為網(wǎng)址商業(yè)規(guī)劃中應(yīng)當(dāng)反映的具體內(nèi)容，依據(jù)不一樣的要求和建網(wǎng)站的目地，內(nèi)容也會(huì)出現(xiàn)提升或降低。在企業(yè)建站之初一定要開展細(xì)膩地整體規(guī)劃，才可以打進(jìn)預(yù)估建網(wǎng)站目地。
Business planning for the web site above the main content of the should reflect, according to different needs and the establishment of the purpose, content, also can have increase or decrease. In the beginning of construction site must be careful planning, to play to the expected purpose site.
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