公司網站建設計劃方案的目地
The purpose of enterprise website builds a scheme
1. 公司
北京市網站建設計劃方案的方案策劃關鍵目地取決于，可以根據首頁，公司概況，產品與服務信息內容，讓顧客清晰掌握企業商品及其服務信息狀況。
Company Beijing website construction scheme of the main purpose is to, through the website home page, company profile, products and services, allows customers to understand the company products and services information.
2. 網址頻道清楚一目了然，網址自身便是服務型，為公司產生宣傳策劃。頻道中間的設置全是在服務項目于怎么讓網址更吸引住顧客，更能把握住顧客心理狀態，便捷客戶訪問網址而設置制做。
Website column is clear, the site itself is the service enterprises, for enterprises to bring publicity. Between columns set are in service to how to make the site more to attract customers, can seize the customer psychology, is convenient for the user to browse the site and set production.
3. 方案策劃還能夠反映出網站框架設計方案是不是有效，預估可以做到哪些實際效果，及其中后期網絡推廣工作計劃。
Planning scheme can also reflect the website frame design is reasonable, is expected to be able to achieve any effect, and the later website promotion job arrangement.
公司網站建設計劃方案后臺管理智能管理系統設計方案架構
Enterprise website backstage management system frame design of construction scheme
（1） 網站后臺管理必須開展前期設計，為了更好地便捷使用人升級網址商品信息或是服務信息，由于公司的商品或是服務項目在持續的提升和健全，因此為了更好地便捷客戶應用，后臺管理必須為顧客構建一個管理系統，商品及其產品類別提升，刪掉，改動等作用。
( 1) the need for preliminary design of Web site background, in order to facilitate users to update the site information or service information, for the enterprise's product or the service continued to increase and improve, so to facilitate the users, the background needed to build a customer management platform, product and product categories to increase, delete, modify the functions of.
（2） 留言版及其網站公告：根據留言版能夠 層面創建于顧客中間溝通交流的媒體，許多企業官網忽視這一點。網站公告能夠 在第一時間內告知顧客公司新產品的公布及其公司最近動態性，那樣，當自身有新品發布的情況下，一直會第一時間通告到這種顧客，也是提升顧客服務品質的一種方式。
( 2) online message as well as the website announcement: through online messages can be set up to customers to communicate, a lot of enterprise website to neglect it. The website announced the first time tell the customer enterprise new product release and recent trends, such as their own, a new product launch time, always the first notice to the customer, but also improve the quality of customer service as a means of.
公司網站建設計劃方案的內容
The contents of the construction scheme of enterprise website
一、企業建站前的市場需求分析
Construction site before the market analysis
1、有關領域的銷售市場是如何的,銷售市場有哪些的特性，是不是可以在互聯網技術上進行公司業務。
Related industry market is the market how, what kind of characteristics, whether on the Internet business.
2、銷售市場關鍵競爭對手分析，競爭者網上狀況以及網站規劃、作用功效。
The market analysis of main competitors, competitors to get on the Internet and website planning, functional role.
3、企業本身標準剖析、企業概況、銷售市場優點，能夠 運用網址提高什么競爭能力，企業建站的工作能力（花費、技術性、人力資源等）。
Company oneself condition analysis, company profiles, market advantages, can use the site construction site promotion what competition ability, ability ( cost, technology, manpower).
二、企業建站目地及功能分區
Construction site purpose and function orientation
1、為何要建設網站，是為了更好地塑造企業品牌形象，宣傳策劃商品，開展電商，還是創建專業性網址？是公司的基礎必須還是市場拓展的拓寬？
Why should a website, is to establish a corporate image, promotional products, electronic commerce, or the establishment of industry website? Enterprises are the basic needs or marketing extension?
2、融合企業資源，明確網址作用。依據企業的必須和方案，明確網址的作用種類：
Integrate corporate resources, determine the site functions. According to the company's needs and plans, determine the functionality of the site types:
管理型網址、應用性網址、商業服務型網址（領域型網址）、電商型網址；企業官網又分成企業品牌形象型、品牌宣傳型、UEO
營銷推廣型網站建設、顧客服務型、電商型等。
Enterprise website, website, website of business ( industry website ), electronic commerce website; website is divided into corporate image, product promotion, UEO marketing website, customer service, e-commerce etc..
3、依據網址作用，明確網址應做到的目地功效。
Accord
ing to the website function, determining the site should meet the objective function.
4、公司內網（intranet）的基本建設狀況和網址的擴展性。
Intranet ( intranet ) building and site of scalability.
三、網站開發解決方法?
Web technical solution?
1、選用自建服務器，還是租賃多線云虛擬主機。
Using HTTP file server, or hire a virtual hosting.
2、挑選電腦操作系統，用window2000/nt還是unix,linux。剖析資金投入成本費、作用、開發設計、可靠性和安全系數等。
Choice of operating system, using window2000/nt or UNIX, linux. Analysis of investment cost, function, development, stability and security.
3、選用模版自助建站系統、建站套餐還是人性化開發設計。
Using the template, self-help Station set or personalized development.
4、網站安全對策，防黑、病毒防護計劃方案（假如選用云虛擬主機，則此項由技術專業企業代勞）。
Site security measures, hacker, virus protection program ( if using a virtual host, the study by the Professional Company. ).
5、挑選哪些的動態性程序流程及相對數據庫查詢。如程序流程asp、jsp、php；數據庫查詢sql、access、oracle等。
The choice of what kind of dynamic process and the corresponding database. Procedures such as ASP, JSP, PHP; SQL, access, Oracle database.
四、網站內容及完成方法
Website content and realization way
1、依據網址的目地明確網址的構造導航欄。
According to the site to determine the site navigation structure.
一般管理型網址應包含：公司概況、公司動態、產品簡介、顧客服務、聯系電話、留言版等基礎內容。大量內容如：疑難問題、銷售網絡、招兵買馬、在線論壇、英語版這些。
General business website should include: company profile, business trends, products, customer service, contact information, such as online message contents. More content such as : common questions, marketing network, careers, online forum, English version and so on.
2、依據網址的目地及內容明確網址融合作用。
According to the website of the objective and content of determining the site integration function.
如flash引導頁、會員管理系統、網絡購物系統軟件、線上支付、調查問卷系統軟件、線上支付、信息檢索查詢網站、流量監控系統軟件等。
As of flash intros, membership system, online shopping system, online payment, online payment system, questionnaire survey, information search query system, traffic statistics system.
3、明確網址的構造導航欄中的每一個頻道欄目的子頻道。
Determining the site structure navigation in each channel columns.
如公司概況中能夠 包含：首席總裁開幕詞、發展史、公司文化、核心優勢、生產制造產業基地、高新科技產品研發、合作方、關鍵顧客、客戶評價等；顧客服務能夠 包含：服務電話、服務理念、服務等。
If the company can include: speech of president, development, enterprise culture, core strengths, production base, R & D, partners, customers, customer evaluation; customer service can include: service hotline, service purpose, service project.
4、明確網站內容的完成方法。
Determining the site content realization way.
如產品展示應用動態性程序流程數據庫查詢還是靜態網頁；銷售網絡是選用目錄方法還是地形圖展現。
Products such as the center to use dynamic program database or static page; marketing network is the use of a list or map display.
五、網頁制作(Webpage design)
1、網頁制作藝術設計規定，網頁頁面藝術設計一般要與公司總體品牌形象一致，要合乎公司ci標準。要留意網頁頁面顏色、照片的運用及版塊方案策劃，維持網頁頁面的總體一致性。
Webpage design and art design, webpage art design generally and enterprise overall image, to meet the enterprises CI specification. Attention should be paid to the webpage, picture color application and page layout plan, keep the webpage of the overall consistency.
2、在新技術應用的選用上應考慮到關鍵總體目標瀏覽人群的遍布地區、年紀階級、網速、閱讀習慣等。
In the adoption of new technology to consider the main target audience of geographical distribution, age class, network speed, reading habits.
3、制訂網頁頁面重做方案，如大半年到一年時間開展較規模性重做等。
Making webpage revision program, such as a half year to one year time large scale correcting.
六、經費預算(Expense budget)
1、 企業網站建設花費的基本費用預算
The cost of the preliminary budget
一般依據公司的經營規模、建網站的目地、上級領導的準許而定。
According to the general enterprise's scale, the goal of building a station, superior's approval and.
2、 專業建站企業出示詳盡的作用敘述及價格，公司開展性價比高科學研究。
Professional website to provide detailed description of the function and price, cost of enterprises.
3、 網址的價錢從幾千塊到十幾萬元不一。假如清除模版式自助建站系統（一般覺得公司的網址不管尺寸，務必有唯一性，假如千篇一律對企業品牌形象的危害巨大）和價格壟斷的要素，網站建設的花費一般與作用
規定是正相關的。
Website price from a few thousand dollars to several hundreds of thousands yuan. If we exclude the template type self-help (usually that of enterprise website regardless of size, must have exclusive, if follow the same pattern of the corporate image of great ) and profiteering factors, website construction cost and function requirement is proportional to.
七、網站運營(Website maintenance)
1、網絡服務器及有關硬件軟件的維護保養，對很有可能出現的難題開展評定，制訂響應速度。
Servers and related hardware and software maintenance, some problems that need to be assessed, developed in response to the time.
2、數據庫維護，合理地運用數據信息是網站運營的關鍵內容，因而數據庫查詢的維護保養要變得重要。
Database maintenance, effective use of data is the important content of the web site maintenance, database maintenance to attention.
3、內容的升級、調節、
SEO網址優化等。
Content update, adjustment, SEO website optimization.
4、制訂有關網站運營的要求，將網站運營系統化、規范性。
Make website maintenance requirements, the website maintenance system to change, standardization.
5、表明：動態性信息內容的維護保養一般由公司分配相對工作人員開展線上的升級管理方法；靜態數據信息內容（即不起作用動態性程序流程數據庫查詢適用）可由技術專業企業開展維護保養。
Note: dynamic information maintenance usually consists of enterprise arrangement corresponding personnel online update management; static information (i.e., no dynamic program database support) by Professional Company for maintenance.
八、網站壓力測試(Site test)
網站更新前應開展細膩縝密的檢測，以確保一切正常訪問和應用。關鍵檢測內容：
Website to conduct careful testing, in order to ensure the normal browsing and use. Main test content:
1、文本、照片是不是有不正確。
Text, pictures, whether there is error.
2、程序流程及數據庫測試。
The procedures and database test.
3、連接是不是有不正確。
Link error.
4、網絡服務器可靠性、安全系數。
Server stability, safety.
5、網頁頁面兼容性測試，如電腦瀏覽器、顯示屏。
Webpage compatibility testing, such as a browser, display.
九、網站更新與營銷推廣(Web publishing and promotion)
1、網站壓力測試后開展公布的媒體公關，廣告宣傳主題活動。
Site test after the release PR, advertising activities.
2、檢索引掣備案等。
Search engine registration.
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