公司網站建設的目地到底是啥？有些人說見到他人都做網站建設了，自身就也盲目跟風干了；有些人說建個網址放到個人名片上挺有情面的，看起來大氣，有些人說
北京市網站建設現在是必需因素，企業有專職人員承擔就可以了，自身卻不清楚目地。假如公司老板自身也不確立網站建設的目地，那么我肯定這一網址是發展趨勢并不大的，一般來說，公司網站建設的目地有以下幾個方面：
The purpose of the construction enterprise web site what is? Some people say that see others do website construction, you will also follow suit made; Some people say that build a website on the business card of a face, appear the style, some people said Beijing website construction is now required element, the company has the specialist is responsible to go, but he himself is not clear purpose. If the enterprise old total are not clear website construction purpose, that I affirmed that the site is not big development, generally speaking, the enterprise website construction purpose have the following:
1、有益于提高企業品牌形象
1, help to promote enterprise image
一般來說，公司創建自身的網址，不太可能立刻給公司產生新客戶、新做生意，也不太可能立刻大幅提高公司銷售業績。公司網站建設的功效更類似公司在報刊 和電視上所做的宣傳策劃企業自身及知名品牌的廣告宣傳。不同點取決于公司網站建設容積更大，公司基本上能夠 把一切想讓顧客及群眾了解的內容放進網址。除此之外，相對而言，公司網站建設的花費也比其他廣告方式要低的多。
Generally speaking, the enterprise to build your own web site, is not likely to be immediately brings to the enterprise new customers and new business, are unlikely to significantly enhance immediately enterprise performance. Enterprise website construction more similar to the role of enterprise in newspapers and on television the promotion company itself and brand advertising. The difference is the enterprise website construction and larger capacity, the enterprise can almost put any want to let customers and the public to know that the content of the website in. In addition, relatively speaking, enterprise website construction costs than other advertising method far lower.
2、使企業具備互聯網溝通協調能力
2, the company has the network communication ability
在我國，大家對互聯網技術通常有一定的誤會。大家見過許多企業，將電子郵箱詳細地址當做網站地址，并印在個人名片上。事實上，電子郵箱僅僅互聯網中一個最常見，非常簡單的作用之一。互聯網真實的內函取決于其內容的多元性，基本上包羅萬象。針對一個公司而言，其具備互聯網溝通協調能力的標示是企業有著自身的單獨網址，并非郵箱。
In China, people on the Internet are often have misunderstandings. We have seen a lot of the company, will E-mail address as a web site, and printed on the card. In fact, E-mail just Internet network in a most commonly used, one of the functions of the most simple. Internet network real meaning lies in the content of the richness, almost abandoned. As for an enterprise that, it has the network communication skills are the marks of the company has its own independent web site, rather than E-mail.
3、全方位詳盡地詳細介紹企業及企業商品
3 and comprehensive detailed introduction about company and the products of the company
企業網站建設的一個最基礎的作用，運用
SEO網址優化便是可以全方位、詳盡地詳細介紹企業及企業商品。實際上，企業能夠 把一切想讓大家了解的物品放進網站地址。
The company website construction, one of the most basic function, use SEO website optimization is to comprehensive and detailed introduction to the company and the products of the company. In fact, the company can put any want to let people know what into web site.
4、完成電商作用
4, realize electronic business functions
就在今天，您就可以在網址上為您的公司完成電商作用。您能夠 在網址上公布：Ａ 最新的新聞信息發布系統：線上WEB公布企業新聞及各種各樣行業動態、動態性、航次等；Ｂ 即時報價軟件（如運送領域）：國際海運拼箱、國際海運散柜、空運報價、拖車報價、快遞價格，線上訂倉系統軟件 （顧客訂倉→訂倉接受→訂倉意見反饋）、貨物跟蹤查詢網站；Ｃ 最新下載系統軟件：包含協同管理、線上公布等；Ｄ 網上商城系統系統軟件：能夠 在網絡上開個自身的店鋪；Ｅ 顧客留言板留言、在線調研、招聘管理系統、郵件歸檔、BBS社區論壇等。
Just now, you can on the web site for your enterprise to realize e-commerce function. You can in website: A real-time news release system: online WEB publishing company news and all kinds of industry news, dynamic, and shipping date, etc.; B real-time quote system (such as the transportation industry) : shipping container shipping bulk, air, quotation, trailer quotation, express offer, online booking system (customers booking-booking booking and receive feedback), cargo tracking inquires the system; C online download system: including online management, online by; D electronic mall system: can be on the net of having his own stores; E client messa
ge board, online survey, recruitment system, mail list, BBS BBS, etc.
5、與顧客維持緊密聯系
5, keep a close contact with customers
在國外，每每大家想要知道某公司有哪些新品，新服務項目，或舊商品和服務項目有哪些轉變，
UEO營銷推廣型網站建設乃至僅僅想要知道該企業有什么新聞，她們便會下意識地進到該企業的網址。中國企業與顧客中間如今臨時還不習慣這類聯系電話，而中國公司的網站內容一般也隔長時間才升級一次。但伴隨著愈來愈多的企業在網上發布商品和信息內容，這類狀況可能產生顯著轉變。
In the United States, when people want to know what a company of new products, new services, or old products and services have what change, UEO marketing type website construction and even just want to know the company what news, they will enter the company's usual website. China between the company and its clients are currently still not used to this kind of contact, but Chinese enterprise web site content general also a long time to update every one. But as more and more companies in the online publication products and information, the situation will change greatly.
6、與潛在用戶創建商業服務聯絡
6, and potential customers to establish a business relationship
它是公司網站建設最重要的作用之一，如今世界各地大的供應商全是關鍵運用互聯網來找尋新的商品和新的經銷商，由于那樣做花費最少，高效率最大。這更是國際性商業服務上行駛的作法，并且被實踐經驗是十分合理的。
This is the most important site construction enterprise one of the functions of, now the countries all over the world are big buyers, mainly using Internet to look for new products and new suppliers, as do the lowest cost, efficiency is the highest. This is what the international commercial practice practices, and been proved to be very effective.
7、減少通訊花費
7, to reduce the communication costs
針對許多公司而言，每一年的通訊花費尤其是牽涉到進出口貿易的通訊花費，是一筆巨大的花費。運用企業官網所出示的好幾個郵箱，能夠 合理地減少通訊花費，它是企業官網的一個很具體的益處 。
For many enterprises for, the communication fee every year especially related to the import and export of communication costs, is a huge cost. Use company web site provides more than the E-mail address, can effectively reduce the communication cost, it is the enterprise web site a practical benefits.
8、運用網址立即獲得顧客的意見反饋信息內容
8, using a web to be customer feedback
顧客一般是不容易積極地為企業意見反饋信息內容的。如企業在網站設計時，添加專業用以顧客與企業聯絡的電子郵箱和excel表，因為應用極為便捷，相對而言，一般顧客還是較為善于應用這類方法與企業開展聯絡。因而，企業能夠 獲得很多的顧客意見與建議。
The customer is generally not positive feedback information to the company. If the company to web design, specially for the customer and company to contact email and electronic form, because use extremely convenient, relatively speaking, general customer is ready to use this way to contact with the company. Therefore, the company can get a lot of customer comments and Suggestions.
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