UEO,user experience Optimization的縮寫,中文名稱為客戶體驗優化。百度百科中的表述是,應對客戶方面的網站內容性優化,秉著為瀏覽量服務項目的標準,改進網址作用、實際操作、視覺效果等網址因素,進而得到瀏覽量的親睞,根據UEO來提升總流量轉化率。表述的很清晰,便是將
網站設計的讓趕到網址的客戶覺得到親近,舒適。進而提高客戶再次訪問網址、網站購買商品的興趣愛好。
UEO, user experience Optimization the abbreviations, Chinese name is called user experience Optimization. The encyclopedia explanation is, in the face of the user level website content optimization, in line with the principle of service for visitors, improve the site function, operation, vision website elements, to get the favour of visitors, through the UEO to improve conversion rates flow. Clear the site of the design is to let the user feel kind of came to website, comfortable. So as to enhance the user to continue browsing website, buy your product of interest.
做到提升網址轉化率的實際效果。
To improve the effect of conversion website.
UEO(客戶體驗優化)=PV(瀏覽量)/OR(網站跳失率)
UEO (user experience optimization) = PV (click on the quantity) / OR (site jump out rate)
SEO,Search Engine Optimization,中文名稱為百度搜索引擎優化。愈來愈多的人剛開始了解SEO,掌握SEO。SEO如今也剛開始朝著客戶體驗的方位發展趨勢。
SEO, Search Engine Optimization, Chinese name is called Search Engine Optimization. More and more people begin to know SEO, understand SEO. SEO now also started toward the direction of the user experience.
網址將來的發展趨向,是UEO融合SEO。僅僅SEO或是僅僅UEO,也只是可以考慮網址長久發展趨勢的一方面罷了。百度搜索引擎優化做的好,那在百度搜索引擎中的排行就行,從百度搜索引擎中的總流量就高。可是排行再好,網站速度不行,網頁頁面做的廢棄物,客戶一看就頭疼,那類網頁頁面,堅信有再好的總流量都沒有太高的網址轉化率。而UEO做的再多,客戶來一個吸引住一個,網頁頁面做的讓客戶覺得十分舒適,可是SEO沒有搞好,百度搜索引擎中找不著你的網址,網頁頁面做的再多,也來不上客戶,最后造成 網站訪問量不高,收益不高。
The future development trends of the web site, is UEO combined with SEO. Just SEO or just UEO, also can only meet the long-term development of it on the website. Search engine optimization do good, that the search engine rankings, from the search engine to traffic and high. But rankings again good, the website not to force the speed, web page do garbage, users a see headache, that page, believe there is again good flow also not too much of the website conversion rates. And UEO do no good, the user to a attract a, page do let users feel very comfortable, but SEO is not ready, the search engine can't find your site, page do again good, also not to users, which eventually led to the website traffic is not high, the income is not high.
危害網址UEO的四大要素:
UEO influence website the four factors:
網站速度。這一點不容置疑,不僅UEO,網站速度危害網址的各個方面。原本客戶要想進網址看一下的,但是等了一分鐘都無法打開網址,那顯而易見結果了。針對網站速度,除開自身在購買服務器的情況下留意一點外,在網站設計的情況下還要留意,盡量減少或降低網頁頁面中的Flash、JS這些。文字排版。這一點也許很多人也沒有太過關心過,可是好的文字排版,的確令人覺得有一種質感,能夠 防止見到廢話連篇令人頭昏。
Web site speed. This no doubt, not only UEO, website speed influence all aspects of the web site. Originally into a web users want to look at, but wait a minute can't open web site, the results can be imagined. For the website speed, in addition to their own space in the purchase of little attention outside, in the design of the website to pay attention to, to avoid or reduce the Flash, JS page, and so on. The article typesetting. It maybe a lot of people are not too much attention, but good article typesetting, indeed, let a person feel a kind of administrative levels feeling, can avoid seeing long let a person feel dizzy.
網址死鏈。任何時刻,網址的死鏈必須妥善處理。
Web links to death. Any time, the death of the website links to handle in time.
內容升級、維護保養。內容是一個網站的關鍵,僅有持續的對網址開展升級、維護保養,持續豐富網址的內容,才可以讓網址持續的發展,持續的發展趨勢。
Updated content, maintenance. Content is the core of a web site, only by constantly updated, maintenance of the website, enrich the content of the website, can make a web site of continuous progress, continuous development.
因此,網址要朝著綜合性UEO和SEO的發展前景前行。
So, the website will toward the development of comprehensive UEO and SEO direction.
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